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Sponsored Brands Management That Makes Your Brand Look Like It Belongs on Page 1

Sponsored Brands isn't a vanity banner. It's how you control your brand terms, show up for category searches, and drive traffic into a Store that actually converts. We manage Sponsored Brands like a strategic asset—not an afterthought bolted onto Sponsored Products.

Talk About Sponsored Brands Management

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Sponsored Brands Management If…

Your brand already has recognition off-Amazon, and your ads don't reflect that.

Branded searches show your logo sometimes, your competitors other times, and you're not really defending them.

Your Sponsored Brands campaigns are just a couple of "set it and forget it" tests from years ago.

You have a Store, but it's basically a brochure—and nobody's using it as a performance asset.

You know you should be testing headlines, hero ASINs, and video, but no one owns it.

Filter (blunt):

If you're still figuring out your basic listings and don't have at least a few SKUs that deserve top-of-search visibility, fix that first. Sponsored Brands is for real brands, not random resellers.

What You Actually Get With Sponsored Brands Management

Five pillars that make Sponsored Brands a strategic asset, not just "banner ads."

Role Definition & Architecture

We decide what Sponsored Brands is supposed to do beyond 'run some banners': branded term defense, category and competitor visibility, product line promotion, new product launches, and Store traffic. Structure campaigns by role (brand defense / category / launch / Store push) and separate branded vs non-branded.

Role Definition & Architecture

Creative & Messaging (Headline, Image, Video)

Build and test headline frameworks: benefit-led, problem/solution, authority, offer-driven. Choose and refine hero ASINs per campaign. Develop and iterate ad creatives: standard SB image units, SB Video, Store Spotlight. Make sure your ads actually look like your brand—not generic templates.

Creative & Messaging (Headline, Image, Video)

Store & Landing Page Alignment

Sponsored Brands traffic is only as good as where you send it. Audit your Brand Store and key PDPs. Align campaigns with Store home, collection pages, or custom landing pages. Fix obvious leaks: confusing layout, missing hero SKUs, inconsistent offers.

Store & Landing Page Alignment

Targeting, Bids & Budget Management

Keyword strategy for SB: branded vs non-branded, category generics, competitor terms (when it makes sense). Adjust bids and budgets based on click and view-through performance, organic position and halo effect, promo calendar and inventory realities. SB is not just 'set a bid and hope.'

Targeting, Bids & Budget Management

Testing & Optimization Framework

Systematic testing of headlines, creatives, hero ASINs, and destinations. Not random tweaks—structured experiments that tell us what's working and what's noise. Continuous optimization based on data, not guesswork.

Testing & Optimization Framework

Where Sponsored Brands Sits in Your Amazon Ad Stack

Sponsored Products captures demand and supports ranking.

Sponsored Brands builds brand presence, tells your story, and steers shoppers toward the right products and Store flows.

Sponsored Display and DSP extend that into remarketing and top/mid-funnel.

We can manage Sponsored Brands as a focused engagement, or as part of Core Ads Management where we run the whole thing end-to-end.

How We Take Over and Run Your Amazon Ads

01
Audit & Positioning

Weeks 1–2

Review current SB campaigns, search-term coverage, placements, and creatives. Map branded, mid-funnel, and competitor visibility. Assess Store and PDP destinations for clarity and conversion.

Goal:

SB audit + role definition (defense / category / launch / Store)

02
Architecture & Creative Plan

Weeks 2–6

Build new SB campaign structure by role and targeting type. Define headline and creative concepts, hero ASIN choices, and landing destinations. Identify quick wins (branded protection, obvious category gaps).

Goal:

Campaign structure and creative plan

03
Launch & Optimize

Months 2–3

Launch new SB campaigns and transition budget from legacy experiments. Optimize bids, search terms, and placements. Test headlines, creatives, and destinations methodically—not randomly.

Goal:

Optimized campaign performance

04
Scale & Integrate

Ongoing

Tie SB plans into product launches, seasonal pushes, and off-Amazon campaigns. Use SB + Store together as a brand layer, not just extra clicks.

Goal:

Integrated brand presence

What You Stop Dealing With Once We Own Sponsored Brands

You stop:

Letting competitors sit on your brand terms at the top of search.

Running one ancient Sponsored Brands campaign that no one has checked in months.

Sending expensive traffic to a half-baked Store or random PDP.

Having ad units that look nothing like your actual brand.

Instead, you:

Own your name on page 1.

Have intentional SB campaigns supporting launches, categories, and hero lines.

Use your Store and PDPs as proper landing pages, not afterthoughts.

Example Client Situations

Want us to audit your current Sponsored Brands setup?

Start with a PPC Advertising Audit

Heritage Brand With Strong Retail Awareness

We built branded and category SB campaigns with Store destinations that mirrored in-store merchandising → more shoppers flowed into high-margin hero lines instead of random ASINs.

DTC Brand Entering Amazon

We used SB (including video) to make the brand look 'legit' on day one, supporting non-branded SP campaigns and taking over brand terms quickly.

Multi-Line Catalog With Confusing Store

We restructured the Store, then built SB Store Spotlight and collection campaigns pointing to clean category pages → less wasted traffic, clearer journeys.

How We Price Sponsored Brands Management

Based on:

Monthly SB spend and role within your total ad mix.

Number of markets and Stores (US, CA, EU, etc.).

Whether we're also producing creative (Store refresh, video, ad assets).

Common models:

SB-Focused Management layered onto an internal or external team already handling SP.

Part of Core Ads Management where we own SP + SB + SD together for a cleaner P&L view.

If SB is just 2% of your spend, we'll be honest about whether you need a separate engagement vs. folding it into Core.

Frequently Asked Questions

Yes. We can own SB but we'll still look at your SP structure so we're not working against it. For many brands, it eventually makes sense to consolidate under Core Ads Management.

We can. If your Store is clearly the bottleneck, we'll recommend a Storefront Design or refresh project and scope it separately or as an add-on.

We'll use whatever strong video assets you already have. If you don't have any, we can help you create Amazon Ad Video specifically for SB placements.

Not just ACOS. We look at branded vs non-branded performance, Store and PDP engagement, and contribution to overall TACOS and category position.

You'll usually see clearer branded defense and better creative coverage within the first month, with more meaningful performance trends emerging over 1–3 optimization cycles.