SERVICE
Amazon Ad Video Production That Wins the First 3 Seconds
Static images and repurposed brand films are wasting your ad spend. We plan, script, and produce short, Amazon-native video ads for Sponsored Brands, Sponsored Display, and DSP—built to stop the scroll, earn the click, and support profitable ACOS and TACOS.
Amazon Ad Video Production Is for You If…
You're already spending real money on Amazon ads, but your creatives are mostly static or templated.
You're launching new products or campaigns and want thumb-stopping hooks, not stock footage.
You've tried video ads, but they look like generic social edits and don't move the needle.
Your internal team or current agency can manage campaigns, but no one owns creative that actually sells.
Filter (blunt):
If you just want a pretty video file to tick a box, we're not a fit. If you want video ads that are designed to earn clicks at a sustainable ACOS/TACOS, that's exactly what this service is for.
What You Actually Get When We Produce Amazon Ad Videos
Performance Creative Strategy
Deep dive into your current ad account (or at least past creatives and metrics).
Identify winning angles from: search terms, reviews, competitor claims, and existing image ads.
Decide core concepts for video: price/value, problem/solution, comparison, social proof, or launch hype.
Map concepts to specific placements: Sponsored Brands Video vs. Sponsored Display vs. DSP/OTT.
Script & Storyboard for the First 3–6 Seconds
Opening hooks engineered for thumb-stopping on mobile.
Visual hierarchy for sound-off viewing.
Product and brand integration without feeling like an infomercial.
CTA or end card matched to campaign objective.
Production & Editing for Ad Placements
Capture or repurpose footage highlighting: Product in use, Key features/benefits/differentiation, Packaging and brand cues.
Editing tailored separately for: Sponsored Brands / SBV, Sponsored Display video, DSP / OTT where applicable.
Multiple cuts per concept: Different hooks, Different durations (6–10s, 15s, 30s).
Platform-compliant file formats, sizes, and aspect ratios.
Testing Framework & Creative Rotation Plan
Deliverables organized by concept and variant, not random file names.
Simple testing plan: which creatives to launch first and what to test next (hook, offer, format).
Optional ongoing rotation cycles for clients in ongoing programs.
Where Ad Video Fits in Your Amazon Growth System
Amazon Creative Optimization covers:
Listing images and infographics
A+ Content and Brand Story
Storefront design
Product page videos
Amazon Ad Video Production is the paid media layer on top:
Built specifically for Sponsored Brands Video, Sponsored Display, DSP, and off-Amazon placements run through Amazon.
Designed to amplify what already works on your detail pages and Store—not fight it.
Works best when we also handle your ad strategy and campaign management.
Can also plug into your existing in-house media buyers if they know how to test and scale new creatives.
From Brief to Launch-Ready Ad Creatives
01
Discovery & Creative Audit
Review your existing ads: CTR, CPC, ACOS, view-through, and ROAS where available. Analyze competitor ads and search results in your category. Clarify objectives: prospecting, defense, cross-sell, launch, or remarketing.
02
Concept & Script
Propose 2–4 creative concepts based on real angles from your market. Draft scripts and overlay copy for each concept, matched to placements. You approve concepts + scripts before we shoot or edit.
03
Production & Editing
Capture new footage (or work with your existing assets if they're good enough). Edit into multiple variants per concept for different placements. Add on-screen copy, branding, and CTAs tuned for Amazon ad units.
04
Handover & Launch Support
Deliver a labeled creative library with clear naming (Concept_Hook_Placement_Duration). Provide basic "launch notes" for your ad team: which creatives to start with and what to test next. For clients using our Amazon Ads Management, we launch, rotate, and kill creatives as the data comes in.
What You Stop Dealing With Once Your Ad Videos Are Done Properly
You stop:
Running the same static banner and wondering why CTR is flat.
Recycling generic brand videos that are too slow, too long, and made for TV or YouTube.
Arguing with creative vendors who don't understand Amazon placements or performance metrics.
Burning ad spend on "awareness" creatives when you actually need profitable sales.
And instead:
You get clear, labeled ad creatives mapped to placements and funnel stages.
Your ad team finally has real variables to test beyond bids and keywords.
Your Sponsored Brands Video and DSP campaigns look like you actually tried.
Example Use Cases
Cold Prospecting for a Premium CPG Brand
We developed three SBV concepts: ingredient story, problem/solution, and price-per-use comparison. CTR increased, and we shifted spend toward the best-performing angle while holding ACOS.
Remarketing for a High-AOV Supplement Brand
We produced short reminder videos focused on benefits + social proof, targeting shoppers who viewed but didn't purchase. View-through conversions increased and blended TACOS improved.
Launch Support for a New Product Line
We created launch-specific video ads to support Sponsored Brands and DSP awareness campaigns. New product adoption accelerated vs. static image baseline.
How We Price Amazon Ad Video Production
Pricing variables:
Number of concepts and variants you need.
Number of SKUs or product lines featured.
Whether we're shooting new footage or repurposing existing assets.
Whether this is one-time creative build or part of an ongoing ad program.
Common engagement patterns:
One-time creative sprint to build a foundational ad creative library.
Recurring quarterly creative cycles for brands that spend heavily on Amazon ads.
Bundled into a broader Amazon Ads Management or Program engagement.
Expectation-setter:
This isn't a $500 template video service. If you're serious about ad performance, you need custom creative that's engineered around your market and metrics.
Frequently Asked Questions
Ready to Give Your Amazon Ads Video Creatives Worth Paying For?
If you're spending meaningfully on Sponsored Brands, Sponsored Display, or DSP, your creative shouldn't be an afterthought. Give your media budget a fair chance to perform.
Or explore our full Amazon Ads Management service →
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