When Does Marketplace Expansion Make Sense?
Amazon is working and you want to diversify sales channels
Your products fit categories strong on other marketplaces (home, grocery, beauty)
You have inventory capacity and operations to support multi-channel
You want to reduce dependence on a single marketplace
Note: We don't recommend expanding until Amazon is stable and profitable. Spreading yourself thin across marketplaces before you're ready is a recipe for mediocre results everywhere.
Marketplaces We Support
Walmart Marketplace
Reach value-conscious shoppers with strong omnichannel presence
Target Plus
Premium brand positioning with Target's curated marketplace
Home Depot
Perfect for home improvement, tools, and industrial categories
TikTok Shop
Leverage social commerce with younger demographics
International Amazon
Expand to UK, Canada, EU, Japan, Australia, and more
How We Execute Marketplace Expansion
Strategy & Channel Selection
We identify which marketplaces make sense for your brand and goals.
Weeks 1-2
What we do:
Analyze your product-market fit for each channel
Review category competition and fee structures
Model expected revenue and margin by marketplace
Prioritize channels based on strategic fit and resource requirements
Deliverable
A Marketplace Expansion Roadmap with clear priorities and timelines.
Account Setup & Integration
We handle the technical setup and operational integration.
Weeks 2-4
What we do:
Complete marketplace applications and onboarding
Set up payment, tax, and fulfillment infrastructure
Integrate with existing systems and inventory management
Configure shipping rules and fulfillment logistics
Deliverable
Live, operational marketplace accounts ready for catalog launch.
Catalog Migration & Content
We adapt your catalog and content for each marketplace's requirements.
Weeks 3-6
What we do:
Map and migrate product catalog to new platforms
Optimize listings for each marketplace's search algorithm
Create platform-specific imagery and content
Set up pricing strategy and promotional calendars
Deliverable
Complete, optimized product catalog live on each marketplace.
Launch, Marketing & Scale
We drive traffic and sales while optimizing performance.
Month 3 onward
What we do:
Launch marketplace-specific advertising campaigns
Implement promotional strategies and deals
Monitor inventory levels and fulfillment performance
Provide unified reporting across all channels
Deliverable
Growing revenue across multiple channels with consolidated reporting.
What a Successful Expansion Looks Like
Without Strategy:
Each marketplace feels like starting from scratch
Inventory and fulfillment chaos across channels
Pricing inconsistencies damage brand perception
No consolidated view of cross-channel performance
With Lab 916:
Clear roadmap for which marketplaces to prioritize
Integrated inventory and fulfillment operations
Consistent brand presence and pricing strategy
Unified reporting showing total marketplace performance
Full-Service Marketplace Expansion Capabilities
Marketplace Strategy & Analysis
Channel fit assessment and prioritization
Competitive landscape analysis by platform
Revenue and margin modeling
Technical Setup & Integration
Account setup and onboarding
Payment and tax configuration
System and inventory integration
Catalog & Content Optimization
Audit of current campaigns and waste
Platform-specific content creation
Pricing strategy development
Marketing & Performance
Marketplace advertising campaigns
Promotional planning and execution
Cross-channel performance reporting
Ready to Expand Beyond Amazon?
Let's talk about which marketplaces make sense for your brand and how to execute the expansion without creating operational chaos.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35.004 L 0 0 L 35.004 0 L 35.004 35.004 Z M 18.501 19.001 L 22.501 19.001 L 23.501 15.001 L 18.501 15.001 L 18.501 13.001 C 18.501 11.971 18.501 11.001 20.501 11.001 L 23.501 11.001 L 23.501 7.501 C 23.501 7.501 20.444 7.501 19.144 7.501 C 16.429 7.501 14.501 9.158 14.501 12.201 L 14.501 15.001 L 10.501 15.001 L 10.501 19.001 L 14.501 19.001 L 14.501 27.501 L 18.501 27.501 Z" fill="transparent" height="35.00369999999999px" id="ypctQ2JoH" width="35.0037000000001px"><path d="M 0 35.004 L 0 0 L 35.004 0 L 35.004 35.004 Z" fill="transparent" height="35.003699999999995px" id="gunzQydij" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.981413" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35.003699999999995px"/><path d="M 8 11.5 L 12 11.5 L 13 7.5 L 8 7.5 L 8 5.5 C 8 4.47 8 3.5 10 3.5 L 13 3.5 L 13 0 C 13 0 9.943 0 8.643 0 C 5.928 0 4 1.657 4 4.7 L 4 7.5 L 0 7.5 L 0 11.5 L 4 11.5 L 4 20 L 8 20 Z" fill="transparent" height="20.000010000000003px" id="BReLpuFzM" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(10.501 7.501)" width="13px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 17.613 14.489 C 13.629 14.819 10.018 11.653 8.92 9.653 C 8.916 9.645 8.904 9.647 8.902 9.656 C 7.698 14.198 9.008 19.234 11.956 21.871 C 11.76 22.1 10.231 23.985 7.511 24.002 C 7.501 24.002 7.497 24.015 7.506 24.021 C 15.006 28.348 25.505 22.634 25.505 13.889 L 27.49 10.016 C 27.493 10.009 27.487 10 27.479 10.001 L 24.142 10.515 C 20.036 7.526 17.044 11.834 17.613 14.489 Z" fill="transparent" height="35px" id="z9ja2cslW" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="WsIfV_9qk" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 10.113 4.988 C 6.128 5.318 2.517 2.153 1.42 0.153 C 1.415 0.145 1.404 0.147 1.402 0.155 C 0.197 4.698 1.507 9.733 4.456 12.37 C 4.259 12.6 2.73 14.484 0.01 14.501 C 0 14.501 -0.004 14.515 0.005 14.52 C 7.505 18.848 18.004 13.133 18.004 4.388 L 19.989 0.515 C 19.993 0.508 19.987 0.5 19.978 0.501 L 16.641 1.015 C 12.535 -1.974 9.543 2.334 10.113 4.988 Z" fill="transparent" height="15.998323674928294px" id="OkQFhcSnI" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 9.5)" width="19.990075856575178px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 12 15 L 7.501 15 L 7.501 27.499 L 12 27.499 Z M 12 9.75 C 12 10.993 10.993 12 9.751 12 C 8.508 12 7.501 10.993 7.501 9.75 C 7.501 8.508 8.508 7.501 9.751 7.501 C 10.993 7.501 12 8.508 12 9.75 Z M 19.5 15 L 15 15 L 15 27.499 L 19.5 27.499 L 19.5 21.249 C 19.5 20.283 20.282 19.5 21.249 19.5 C 22.215 19.5 22.999 20.283 22.999 21.249 L 22.999 27.499 L 27.498 27.499 L 27.499 19.5 C 27.499 17.015 25.135 15 22.796 15 C 21.464 15 20.276 15.653 19.5 16.674 Z" fill="transparent" height="35px" id="O0rLyLYAy" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="jZJeKFad1" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 4.5 0 L 0 0 L 0 12.499 L 4.5 12.499 Z" fill="transparent" height="12.49867871110765px" id="RIbzJL_pQ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 15)" width="4.499524335998755px"/><path d="M 4.5 2.25 C 4.5 3.492 3.493 4.5 2.25 4.5 C 1.007 4.5 0 3.492 0 2.25 C 0 1.007 1.007 0 2.25 0 C 3.493 0 4.5 1.007 4.5 2.25 Z" fill="transparent" height="4.499534334941724px" id="URceBkGHW" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 7.501)" width="4.499524335998755px"/><path d="M 4.5 0 L 0 0 L 0 12.499 L 4.5 12.499 L 4.5 6.25 C 4.5 5.283 5.282 4.5 6.249 4.5 C 7.215 4.5 7.999 5.283 7.999 6.25 L 7.999 12.499 L 12.498 12.499 L 12.499 4.5 C 12.499 2.015 10.135 0 7.796 0 C 6.464 0 5.276 0.653 4.5 1.674 Z" fill="transparent" height="12.49867871110765px" id="MadyAM_6_" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(15 15)" width="12.498678711107651px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 26.998 10 L 26.998 24.999 C 26.998 26.103 26.103 26.999 24.998 26.999 L 10 26.999 C 8.896 26.999 8 26.103 8 24.999 L 8 10 C 8 8.896 8.896 8.001 10 8.001 L 24.998 8.001 C 26.103 8.001 26.998 8.896 26.998 10 Z M 21.999 17.5 C 21.999 19.985 19.985 21.999 17.499 21.999 C 15.014 21.999 13 19.985 13 17.5 C 13 15.015 15.014 13 17.499 13 C 19.985 13 21.999 15.015 21.999 17.5 Z M 23.006 12 L 22.997 12" fill="transparent" height="35px" id="lja2DleF3" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="xvyfWPnpZ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 18.998 2 L 18.998 16.998 C 18.998 18.103 18.103 18.998 16.998 18.998 L 2 18.998 C 0.896 18.998 0 18.103 0 16.998 L 0 2 C 0 0.895 0.896 0 2 0 L 16.998 0 C 18.103 0 18.998 0.895 18.998 2 Z" fill="transparent" height="18.9980016398266px" id="GJb2jRpoX" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(8 8.001)" width="18.997991640883626px"/><path d="M 8.999 4.5 C 8.999 6.985 6.985 8.999 4.5 8.999 C 2.015 8.999 0 6.985 0 4.5 C 0 2.014 2.015 0 4.5 0 C 6.985 0 8.999 2.014 8.999 4.5 Z" fill="transparent" height="8.999048671997508px" id="VJaUN8aZ_" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(13 13)" width="8.999048671997508px"/><path d="M 0.009 0 L 0 0" fill="transparent" height="1px" id="wzau5HB7B" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(171, 199, 212)" transform="translate(22.997 12)" width="1px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 20.5 17.5 L 15.5 14.5 L 15.5 20.499 Z M 24.35 9.941 C 22.261 9.658 19.942 9.5 17.5 9.5 C 15.057 9.5 12.739 9.658 10.649 9.941 C 8.796 10.192 7.501 11.829 7.501 13.699 L 7.501 21.301 C 7.501 23.171 8.796 24.807 10.649 25.058 C 12.739 25.341 15.057 25.499 17.5 25.499 C 19.942 25.499 22.261 25.341 24.35 25.058 C 26.204 24.807 27.499 23.171 27.499 21.301 L 27.499 13.699 C 27.499 11.829 26.204 10.192 24.35 9.941 Z" fill="transparent" height="35px" id="Gs_q6YwVo" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="hUKjKQH28" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 4.999 3 L 0 0 L 0 5.999 Z" fill="transparent" height="5.9993657813316705px" id="TRegc5Igj" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(15.5 14.5)" width="4.99947148444306px"/><path d="M 16.849 0.441 C 14.759 0.158 12.441 0 9.999 0 C 7.556 0 5.237 0.158 3.148 0.441 C 1.295 0.692 0 2.328 0 4.198 L 0 11.8 C 0 13.67 1.295 15.306 3.148 15.557 C 5.237 15.841 7.556 15.998 9.999 15.998 C 12.441 15.998 14.759 15.841 16.849 15.557 C 18.703 15.306 19.998 13.67 19.998 11.8 L 19.998 4.198 C 19.998 2.328 18.703 0.692 16.849 0.441 Z" fill="transparent" height="15.998318749160763px" id="AZUAgbjVH" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 9.5)" width="19.997885937772242px"/></g></svg>)