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Shopify Design & Development for Brands That Outgrew "Template Storefronts"

If Amazon is your proof of demand, Shopify is where you own the relationship. We design and build Shopify stores that look like your brand deserves, load fast, and convert—with structure that's actually maintainable for your team. No Franken-theme, no agency art project.

Talk About a Shopify Rebuild

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Shopify Design & Dev If…

You're already doing real volume on Amazon, and DTC is the logical next step.

Your current Shopify (or WooCommerce / Squarespace / random site) looks like a starter project.

You're embarrassed to send wholesale buyers, investors, or press to your current site.

You need a store that reflects your real brand, not a stretched-out theme demo.

Your internal team is sick of duct-taping apps and custom code just to update basic content.

Blunt filter

If you're still figuring out if your product sells at all, fix that on Amazon first. This is for brands where Shopify is a serious channel, not a vanity URL.

What You Actually Get

(Not "We'll Install a Theme and Call It a Day")

Step 1

Store Strategy & Architecture

Before design, we decide what the store needs to do:

Clarify primary goals: Acquisition? Education? Wholesale lead-gen? All of the above, in what order?

Define your core flows: Amazon traffic → site → email capture → back to Amazon or DTC? Paid traffic from Meta/Google → landing pages → product page → checkout.

Map your information architecture: Collections, navigation, homepage structure, education content, quizzes/tools (if any).

You don't get a "pretty site." You get a store that matches your funnel and P&L.

Step 2

Visual Design That Matches a Grown-Up Brand

Custom layout and visual system built on:

Your existing brand identity (colors, typography, imagery), or interim upgraded visual direction if your brand is half-baked but workable.

Homepage, PDP, collection pages, and key utility pages (About, FAQ, Contact, etc.) designed to: Look premium, Be scannable and conversion-focused, Reuse consistent components (so future pages don't become chaos).

This is not Dribbble fluff. It's clean, conversion-obsessed design.

Step 3

Theme Development & Build

Choose approach:

Best-in-class Shopify theme as a base + customizations, or heavier custom theme if needed (only when justified).

Implement: Clean, documented code (no mystery spaghetti). Reusable sections/blocks your team can actually manage. Proper use of Shopify OS 2.0 structure (if you're not on it, we fix that).

Goal: a store that's fast, stable, and not held together by four freelancers from three countries.

Step 4

Product & Collection Experience

We translate your Amazon learnings into smart Shopify UX:

Product detail pages (PDPs) that: Use the copy, benefits, and objections you know convert on Amazon. Show variant selection, bundling, and cross-sells sanely.

Collection and category pages that help customers navigate without decision paralysis.

Search and filtering that actually work for your catalog size and structure.

You already know what sells. We make sure Shopify reflects that, not guesses.

Step 5

Conversion Infrastructure

We make sure the store is set up to actually sell and capture data:

Cart and checkout optimizations within Shopify's guardrails.

Email capture and list growth (Klaviyo or whatever you use) integrated sanely.

Basic CRO fundamentals: Clear CTAs, Social proof placement, Risk reversals (guarantees, returns messaging, etc.).

Analytics baseline: Proper GA / Pixel setup, Event tracking for key actions (view content, add to cart, initiate checkout, purchase).

We're not your growth agency, but we're not handing you a blind store either.

Step 6

Launch Support & Handoff

Pre-launch QA: Mobile and desktop checks, Speed and basic performance checks, Broken link and UX sanity checks.

Handoff: Loom or doc-based walkthroughs, Basic "how to update this without breaking it" SOP for your team.

If you need ongoing improvements, that's a separate conversation—not a hostage situation.

What We Can Layer On (If It's Justified)

Subscription setup (Recharge or native, only if your product makes sense for it).

Wholesale portal / B2B access.

Landing page systems for paid campaigns.

Custom quiz or guided selling flows.

Deeper integration with your ERP/3PL as needed.

We won't let you install 20 apps "just because." Every extra dependency is tech debt.

How Shopify Design & Development Works With Lab 916

Discovery & Channel Reality Check

Review Amazon performance and best-selling SKUs, current site (if any), brand assets, and tech stack. Answer honestly: What should Shopify's job be this year? What should it not be?

Architecture & Wireframes

Define sitemap, page hierarchy, and key flows. Create low-fidelity wireframes for Homepage, Core PDP, Core collection page, and any key landing page types. Align these with your marketing funnel and traffic sources.

Visual Design

Apply brand identity to the approved wireframes. Design core templates and reusable blocks. Review for: Clarity, Hierarchy, Conversion logic. No pixel perfection for its own sake—only where it helps.

Build & Integrate

Implement theme structure in Shopify. Integrate core apps and connectors (email, reviews, subscriptions, etc., only if justified). Migrate and clean product/catalog data if needed.

QA, Launch & Handoff

Test critical flows on mobile and desktop: Discovery → PDP → cart → checkout, Email capture → welcome flow trigger. Fix any last UX and performance issues. Launch on a controlled timeline (we're not flipping the switch on Black Friday morning).

What You Stop Dealing With Once We Own the Shopify Build

You stop:

Being embarrassed to send serious people to your site.

Fighting clunky templates every time you want to launch a new page.

Letting random freelancers or agencies stack apps and hacks on top of each other.

Treating Shopify as a brochure instead of a channel with a P&L.

Instead, you:

Have a clean, on-brand, conversion-focused store built on a stable foundation.

Know how Shopify fits into your Amazon and retail ecosystem.

Can brief content and marketing teams against a solid, consistent UI.

Examples

If your current site feels like a liability, that's not "branding"—it's friction.

Talk About a Shopify Rebuild

Amazon-First CPG Brand Building a Real DTC Presence

Used Amazon to prove demand and refine messaging. We built a lean, high-converting Shopify site focused on bestsellers and bundles → DTC became a profitable second channel, not a distraction.

Legacy Brand With Outdated Corporate Site

Old site wasn't built to sell. We redesigned on Shopify, aligned with retail positioning, and created clear flows for both consumers and wholesale inquiries → web presence finally matched the brand's real-world footprint.

Niche Product Brand Scaling Ads Beyond Amazon

Needed landing pages and a PDP structure that could handle paid social traffic. We built a lightweight theme with strong PDPs, educational sections, and offer testing flexibility → performance creative had somewhere serious to send people.

How We Price Cross-Channel Ecommerce Services

High-level ranges only on the site; specifics go in proposals.

Project-Based Build

Scope depends on:

Number of templates

Catalog complexity

Integrations and custom features

Phase 1 / MVP Store

For brands that want a tight, focused store now, with a roadmap for later.

Ongoing Enhancement Retainer (Optional)

For brands that want continuous UX/CRO improvements post-launch.

If you want the cheapest possible theme install, we're not your shop. If you want a store that doesn't embarrass your brand or break every quarter, we're worth talking to.

Frequently Asked Questions

We strongly prefer it. The best results come when we know your catalog, numbers, and customer behavior from Amazon first.

Yes, as long as we're not just cloning a mess into Shopify. We'll clean structure and UX as part of the move.

We can. Many clients rely on us (or their internal creative team) for PDP copy, visuals, and brand content. The store should not launch with lorem ipsum and stock images.

That's the point. We build with reusable sections and simple content controls instead of locking everything behind a developer.

Depends on scope and how fast you make decisions, but this is measured in weeks, not days. If you want overnight, buy a template and good luck.