Amazon Channel Strategy
Who We Help
Is Amazon Actually Worth It for Your Business?
Lab 916 is built for established manufacturers, B2B brands, and DTC leaders who want to treat Amazon like a real channel with a real P&L—not a side project for an intern or a "let's see what happens" experiment.
We're usually a fit if:
You're doing 7–9 figures in annual revenue off Amazon.
Your Amazon channel is nonexistent, Vendor-only, or underperforming.
You want one team to own strategy, execution, and reporting.
Your leadership is willing to commit at least 12–18 months to building the channel.
We're not a fit if:
You're a small Amazon seller looking for cheaper PPC.
You want a quick hack or short-term test.
You're not ready to change assortment, pricing, or operations if needed.
You want to outsource Amazon but still micro-manage every task.
Manufacturers & B2B Brands Finally Taking Amazon Seriously
You've built a real business through reps, distributors, or retail. Amazon has always been on the "we should really look at that" list—but nobody inside has time (or desire) to learn Seller Central.
When buyers search Amazon, they either don't find you, or they find knockoffs and competitors. You're leaving margin and brand control on the table.
What we do for you:
Build a full Amazon channel plan and P&L so leadership can say "yes" or "no" with eyes open.
Set up Seller Central, catalog, and content to match your real brand.
Launch core SKUs with ads, reviews, and reporting your CFO can read.
Vendor Central Brands Being Pushed to Seller (Or Just Tired of It)
Amazon has been sending you POs for years. It was simple—until it wasn't. Terms changed, orders slowed, or your category got more competitive. Now you're being nudged toward Seller Central or a hybrid model, and your ops team is stuck in a world they don't understand.
What we do for you:
Analyze your current Vendor Central setup and true margin.
Design the right Seller / Vendor / hybrid structure for your catalog.
Handle brand registry, catalog migration, and listing control.
Launch Seller Central with campaigns and reporting aligned to your finance team.
If Amazon is pushing you off Vendor Central, talk to us before you guess your way through it:
DTC & Shopify Brands Adding Amazon as a Second Engine
You already have a working direct-to-consumer business. Maybe your brand is strong on Shopify and social, but Amazon is either missing, tiny, or an afterthought managed by a freelancer.
You know that when consumers search your brand, they're going to Amazon first. If you're not there—or not in control—you're leaking revenue and trust.
What we do for you:
Build a channel plan that respects your DTC economics (no race to the bottom on price).
Structure your catalog, pricing, and bundles specifically for Amazon.
Take control of your brand page, content, and reviews.
Launch and scale campaigns that complement—rather than cannibalize—your DTC sales.
If Shopify is working and Amazon isn't, let's design the Amazon side properly:
Brands With Dead, Stalled, or Agency-Damaged Seller Central Accounts
You technically "have" an Amazon account. Maybe an internal hire, distributor, or previous agency set it up years ago. Now growth is flat, the catalog is a mess, reporting is noisy, and every conversation about Amazon feels like Groundhog Day.
What we do for you:
Run a full Turnaround & Relaunch audit on account, catalog, and P&L.
Fix structure, content, and technical issues that block growth.
Reset your ad strategy to align with profit, not vanity metrics.
Clean up resellers and put a brand protection plan in place.
Who We're Probably Not a Fit For
We'd rather be upfront. We're not the right partner if:
We're not a fit if:
You're doing < $1M/year total revenue.
Your main goal is to lower TACoS on an already-optimized Amazon account.
You want one-off projects only and no one to own the channel.
You're not willing to share real numbers or discuss margin and operations.
We're built for brands who want Amazon to become a serious, long-term channel—not a side hustle.
Want an Honest Opinion on Whether Amazon Is Worth It?
We'll review your current situation, run the numbers, and tell you if building a serious Amazon channel makes sense—or if you're better off focusing elsewhere.
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