AMAZON MANAGEMENT
The Amazon Agency Built for Established Brands
Lab 916 is a full-service Amazon agency managing ads, listings, inventory, and brand strategy for brands doing $3M+ in revenue. We've driven over $250M in Amazon revenue across 40+ clients — and we treat your brand like it's our own.
$250M+ in Amazon revenue driven for clients
100+ brands actively managed
10+ years of Amazon-only focus
$250M+
Amazon Revenue Managed
15+ Years
Serving Established Brands
Award Winner
Amazon Ads Partner
Featured
on Amazon.com
Lab 916 Is the Right Agency If…
You're doing $3M+ on Amazon but not sure if you're maximizing the channel
Your ads are eating margin and you're not sure what's actually working
You need a team that knows Amazon deeply — not a generalist agency
You want a real partner, not a vendor who sends reports and disappears
One filter (be honest):
If you're looking for the cheapest option or want to test an agency with a small budget, we're probably not the right fit. If you're serious about Amazon and want a team that treats it like a real growth channel — not a side project — let's talk.
What You Get When Lab 916 Manages Your Amazon
You're not hiring a vendor who runs reports and checks in monthly. You're getting a fully embedded team that owns every part of your Amazon channel — ads, listings, creative, inventory, and brand health.
01
Onboarding & Account Audit
Full audit of your ad account, listings, inventory, and brand health
Identify quick wins and structural issues before we start spending
Assign your dedicated account team and establish your communication cadence
02
Strategy & 90-Day Roadmap
We build a custom roadmap covering:
Ad structure — campaign architecture, bidding strategy, budget allocation
Listing optimization priorities across your catalog
Creative gaps (images, A+, Brand Story) to address
Inventory and FBA health improvements
Brand protection and account health actions
03
Execution Across Every Channel
Manage and optimize Sponsored Products, Sponsored Brands, and DSP
Write and update listings, A+ Content, and Brand Story as needed
Monitor account health, respond to policy issues, and manage suspensions
Coordinate creative assets with our in-house design team
Weekly reporting with real commentary — not just data dumps
04
Reporting & Growth Optimization
Bi-weekly strategy calls with your dedicated account lead
Monthly P&L-impact reporting tied to your actual Amazon revenue
Ongoing testing across ads, creative, pricing, and promotions
Why Full-Service Management Works Better Than Piecemeal Help
Managing Amazon piecemeal — one agency for ads, another for creative, trying to DIY listings — creates gaps, finger-pointing, and missed opportunities. Full-service means:
One team owns the whole P&L — no blame-shifting between vendors
Ad strategy informs listing copy, creative, and inventory decisions
Creative is always aligned with what's actually converting
Faster execution — no waiting on handoffs between separate vendors
One point of accountability — you talk to one team, not four
Most brands we take on have tried multiple agencies or in-house combinations. What breaks down is always the same: no one person is responsible for the whole channel.
Works best when combined with A+ Content and Storefront, so shoppers see a consistent brand from top to bottom
For full-service clients, we align Brand Story with off-Amazon messaging (site, email, retail) so everything tells the same story
How We Work: Onboarding to Ongoing Growth
01Onboarding & Account Audit
We audit your ad account, catalog, listings, and brand health. You meet your account lead and establish goals and communication cadence.
02Strategy & 90-Day Roadmap
We present your roadmap: ad architecture, listing priorities, creative gaps, and inventory improvements — and align on the plan before execution starts.
03Execution
We run ads, optimize listings, refresh creative, and manage account health — simultaneously, as one coordinated team.
04Reporting & Optimization
Bi-weekly calls, monthly reporting tied to revenue impact, and ongoing testing. We iterate based on data — not assumptions.
What Changes When You Have a Real Amazon Team
Without Full-Service Management
Ads and listings managed by different people who don't talk
Wasting budget on campaigns with no listing support
No clear owner when revenue dips or account issues arise
With Lab 916 Managing Your Amazon
One team owns ads, listings, creative, and strategy
Ad spend converts because listings are built to close
You have a dedicated point of contact who knows your business
Revenue grows because the whole channel is optimized together
Sound Like You? Here's Who We Work With
The $5M Brand Stuck at Flat Growth
You've been on Amazon for 2+ years. Revenue is flat. You've tried tweaking ads and refreshing titles, but nothing moves the needle. You don't need more tactics — you need someone who can see the whole board and build a real growth plan around your catalog, your margin, and your actual goals.
The Brand Bleeding Margin on Ads
Revenue looks okay on paper, but when you factor in ad spend, the actual margin is shrinking. Your TACoS keeps climbing and you're not sure whether to scale up or pull back. You need someone who can tighten ad efficiency and improve organic rank at the same time — not just toggle bids.
The DTC Brand Ready to Take Amazon Seriously
You've built a strong DTC brand but Amazon has always been secondary — a half-built presence, maybe a reseller you can't fully control. Now you're ready to treat it as a real channel with a real strategy. You need someone to build the foundation right from day one and grow it like a business, not a side project.
Engagement & Investment
We don't offer packages — we build engagements around your catalog, your revenue stage, and your goals. Every client starts with a free Amazon Marketing Plan so we both know exactly what we're walking into before any commitment is made.
Catalog size and complexity
Current Amazon revenue and growth targets
Scope of services needed across ads, listings, and creative
Most engagements start at $5,000/month and scale with your account.
Note:
We'll scope your engagement after the free Amazon Marketing Plan — so you'll always know what you're getting before signing anything.
Frequently Asked Questions
What does full-service Amazon management actually include?
Do you work with Seller Central, Vendor Central, or both?
How long until we see results?
Do you require a long-term contract?
What makes Lab 916 different from other Amazon agencies?
How do we get started?
Ready to Stop Managing Amazon and Start Growing It?
Start with a free Amazon Marketing Plan. We'll audit your account, identify your biggest growth gaps, and map out exactly what a full-service engagement would look like for your brand.
OR TALK TO AN AMAZON STRATEGIST FIRST
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We’ve won the Amazon Ads Partner Award!