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Sponsored Products Management That Stops Wasting Clicks on the Wrong Shoppers

Sponsored Products is where most of your Amazon ad spend lives. If it's messy, everything is messy. We rebuild and manage your SP campaigns around margin, inventory, and ranking goals—so you're not paying for junk traffic or defending your own branded terms badly.

Talk About Sponsored Products Management

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Dedicated Sponsored Products Management If…

70–90% of your ad spend is in SP and you couldn't explain the structure if someone asked.

You're still running a stack of broad autos and "catch-all" campaigns from 2–3 agencies ago.

Search term reports are full of garbage queries—nobody's owning negatives.

You're not sure which keywords actually drive profitable volume vs. just spending money.

Your branded terms, hero keywords, and conquesting are all mixed together.

Filter (blunt):

If you're testing a single SKU with a $20/day budget, this is overkill. This service is for brands where ad decisions matter at the CFO level.

What You Actually Get (Beyond "We Manage Your PPC")

Five clear pillars that separate structured Sponsored Products management from random bid changes.

SP Architecture & Role Definition

We decide what Sponsored Products is actually supposed to do for you: rank support for priority hero SKUs, evergreen profit campaigns, launch/testing campaigns, branded defense, and competitor/category conquesting. Then we structure campaigns and ad groups accordingly instead of dumping everything into a few random campaigns.

SP Architecture & Role Definition

Keyword & ASIN Targeting Strategy

Systematic research + mining from search term reports, category + competitor analysis, and your Amazon SEO work. Build controlled sets for exact/phrase keyword targets, product/ASIN targets (cross-sell, defense, conquest), and selective use of autos for discovery. Aggressive but smart negative keyword and negative ASIN management.

Keyword & ASIN Targeting Strategy

Bid, Budget & Placement Management

Bids set and adjusted based on contribution margin, conversion rate, inventory, and lifecycle stage (launch, scale, clearance). Dynamic placement strategies (top of search, product pages) with clear rules. Budget allocation by objective: winners get fed, losers get cut quickly.

Bid, Budget & Placement Management

Ranking & TACOS Support

Use SP to support ranking on your priority organic terms (tied to your Amazon SEO). Balance this with TACOS and profitability, not just 'we must rank #1 at any cost.' Sponsored Products doesn't live in isolation.

Ranking & TACOS Support

Coordination With Listings & Creative

If listings are weak (title, images, reviews), we tell you bluntly. Recommend or execute fixes via Listing Optimization, Product Image Optimization, A+ and Brand Story. No pretending 'it's just bids' when the real issue is conversion.

Coordination With Listings & Creative

Where Sponsored Products Sits in Your Ad Stack

Sponsored Products is your demand capture and workhorse channel.

Sponsored Brands and Sponsored Display build brand presence and support cross-sell/remarketing.

DSP is the upper-funnel and remarketing layer once you're big enough.

You can buy this as a focused SP engagement or as part of Core Ads Management where we run the whole stack.

Core account-wide management

How We Take Over and Run Your Amazon Ads

01
Audit & Plan

Weeks 1–2

Review current SP campaigns, search terms, and spend distribution. Identify wasted spend, duplicated targets, and missed opportunities. Map current performance by SKU, keyword cluster, and placement.

Goal:

SP audit summary + new architecture plan

02
Rebuild & Stabilize

Weeks 2–6

Create new campaign and ad group structure by role (rank support, evergreen, launch, brand, conquest). Implement naming conventions and basic guardrails. Start shifting budgets from the old mess into the new system.

Goal:

Clean campaign structure

03
Optimize & Prove

Months 2–3

Weekly bid + negative optimization. Tighten targeting (kill junk, double down on winners).

Goal:

Improved performance trends

04
Scale & Integrate

Ongoing

Identify additional keywords/ASINs worth testing. Add/retire campaigns based on lifecycle, seasonality, and catalog changes. Work with your team on launches, promos, and new product pushes.

Goal:

Scalable growth system

What You Stop Dealing With Once We Own Sponsored Products

You stop:

Looking at a hundred autos and five versions of the same keyword.

Watching search term reports full of nonsense queries nobody negatives.

Seeing TACOS creep up while no one can explain why.

Getting reports that show ACOS but don't tie back to margin or inventory.

Instead, you:

Have a clear SP structure tied to goals.

Know which SKUs and keywords are actually profitable.

See SP working with your organic rankings and launches, not against them.

Example Client Situations

Want to see what your Sponsored Products are really doing?

Start with a PPC Audit

Food Brand With Bloated Auto Campaigns

We shut down 80% of wasteful autos, rebuilt SP by role, and re-centered spend on profitable hero SKUs → TACOS dropped, volume held, then grew.

Supplements Brand Overpaying for Branded Clicks

Split branded vs non-branded, capped branded bids, and moved investment into high-intent category terms with solid margin → more new customers at sustainable ACOS.

Home & Kitchen Brand With Flat Rankings

Aligned SP spend to priority SEO terms and launch cycles → organic ranking improved while keeping blended TACOS under control.

How We Price Sponsored Products Management

Depends on:

Monthly SP ad spend

Number of SKUs and marketplaces in play

Whether we're managing just SP or the full ad stack

Common setups:

SP-Only Management for brands who already have other channels handled in-house.

SP + SB + SD as part of Core Ads Management for a simpler, single-owner setup.

We're not doing $99 "PPC management." This is for brands where SP spend meaningfully affects profit.

Frequently Asked Questions

Real answers to the questions brands ask about Sponsored Products management.

Yes. Some clients bring us in to clean up and own SP while they handle other formats. Others roll everything into Core Ads Management—we'll tell you what actually makes sense.

Almost certainly, yes. If your current structure is good, we'll keep it. But most accounts need a serious rebuild to scale cleanly.

You'll usually see reduced obvious waste within the first month and clearer performance trends over 1–3 optimization cycles, depending on spend and traffic.

SP is mostly about product selection, pricing, and listing quality. We do coordinate with your team on main images and listings, and we'll recommend creative work when it's clearly needed.

We use your SEO targets and listing priorities as inputs into SP strategy. If those don't exist yet, we may recommend you start with Amazon SEO + Listing Optimization for your hero SKUs.