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CROSS CHANNEL ECOMMERCE SERVICE

Walmart Marketplace Management for Brands That Are Ready for Channel #2 After Amazon

Walmart is not "Amazon Lite." Different audience, rules, and economics. We take brands that already win on Amazon and build a disciplined Walmart program—set up correctly, listed correctly, and managed so it adds incremental profit instead of becoming another half-broken storefront.

Talk About a Shopify Rebuild

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You're a Fit for Walmart Marketplace Management If…

You're already doing real volume on Amazon with a stable operation.

You want another marketplace that can move units—not just "brand awareness."

Your category actually makes sense on Walmart (CPG, home, baby, general merchandise, etc.).

You don't have the internal bandwidth to babysit another marketplace's rules, tickets, and catalog issues.

You want Walmart to be profitable and controlled, not a sloppy listing dump someone set up once.

Blunt filter

If Amazon is still a mess, you're not ready for Walmart.

If you just want your logo on another marketplace with no plan, don't bother.

What You Actually Get

(Not "We'll List You on Walmart and Hope")

Feasibility & Channel Fit Check

Before we even talk setup, we look at your current Amazon performance (SKUs, price points, reviews, margins) and Walmart category dynamics and existing competition. Answer bluntly: If the math is bad, we tell you and park it.

Account Setup & Compliance

If it's a go, we guide or fully handle account application/onboarding, tax, shipping, and basic policy configuration. We'd rather do it slower and correct than fast and flagged.

Catalog Strategy & Listing Build

We don't just export Amazon listings and pray. We decide which SKUs should launch first based on proven Amazon winners, pricing power, and operational sanity. We adapt content for Walmart with titles, bullets, and descriptions aligned to Walmart's style and SEO. Make sure catalog structure is not a copy-paste monstrosity.

Price, Promo & Inventory Rules

Walmart will happily undercut your other channels if you're sloppy. We define pricing alignment across channels, how promos will be handled (if at all), and inventory buffers so you don't oversell and trash your metrics. Watch for price-parity issues that could create friction on Amazon or your own site.

Ongoing Optimization & Issue Management

Once live, we monitor listing health and content issues, buy box behavior, and performance metrics that could risk suspensions. We optimize content based on search behavior and conversion, assortment based on what actually moves on Walmart vs Amazon, and handle core support items so your team isn't buried in tickets.

Walmart Advertising Integration (Optional)

If and when ads make sense, we align Walmart ads with your existing Amazon and paid media strategy. Focus on hero SKUs with proven conversion and defensible keyword pockets where your economics work. Avoid spray-and-pray keyword lists. Ads are a lever after we see organic behavior—not a band-aid for a bad product/channel fit.

How Walmart Marketplace Management Works With Lab 916

01

Readiness & Strategy

Review Amazon numbers + brand positioning. Check Walmart category reality. Decide: Go, wait, or no.

02

Account Setup & Policies

Handle application/onboarding. Configure shipping, returns, and core policies.

03

Catalog Build & Launch

Select launch SKUs. Build or adapt content for Walmart (titles, copy, imagery). Launch in controlled waves instead of dumping the whole catalog blindly.

04

Stabilize & Optimize

Monitor performance, issues, and customer feedback. Tighten pricing, assortment, and content. Decide when/if to layer on advertising.

05

Scale or Contain

If the numbers work: scale SKU count and effort. If the numbers are weak: keep a limited presence or pause. You get a clear view of Walmart as a yes/no channel, not a perpetual question mark.

What You Stop Dealing With Once We Own Walmart

You stop:

Letting random freelancers "throw listings on Walmart" with no strategy.

Burning time on setup just to let the account sit dead.

Wondering if Walmart is "worth it" but never having real data.

Worrying that Walmart will quietly undercut your Amazon or DTC pricing.

Instead, you:

Get a clean answer on whether Walmart is a real channel for you.

Have a managed, measured program instead of a zombie account.

Use Amazon learnings to guide Walmart, not the other way around.

Examples

Talk About a Shopify Rebuild

Amazon-First CPG Brand Adding Walmart for Incremental Retail Reach

We launched a curated subset of their Amazon winners on Walmart with adapted content and tight pricing rules → new revenue stream without destabilizing Amazon.

Home Goods Brand With a Dead Walmart Account

They had a half-built, neglected Walmart presence. We rebuilt catalog strategy, cleaned up listings, and re-launched with a smaller, better-structured offering → channel went from "embarrassing" to "measurable."

Brand Hesitant About Walmart's Impact on Positioning

We narrowed the assortment to SKUs that made sense for Walmart's shopper and pricing expectations, protecting premium lines on DTC and Amazon → presence without brand erosion.

How We Price Walmart Marketplace Management

High-level only (details in proposals)

Launch Project

Strategy, setup, and initial catalog deployment.

Ongoing Management Retainer

Listing optimization, issue management, light reporting, and (optionally) ads oversight.

Advisory-Only Option

For teams that want direction and structure but have in-house execution.

If Walmart can't realistically move enough volume or margin to justify our fee, we'll tell you before we waste anyone's time.

Frequently Asked Questions

Strongly preferred. Our best Walmart decisions come from understanding your Amazon data first.

If you're fully shut down for policy/behavior reasons, that's a separate conversation. This service assumes either new setup or an active but underperforming account.

We can, but only when the fundamentals (catalog, content, pricing) are in place and the economics support it.

You'll usually know within the first 3–6 months if Walmart has legs for your brand, assuming we treat it seriously.

Not if we manage pricing and assortment like adults. Part of this service is making sure you don't shoot yourself in the foot.