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Amazon PPC Audit That Tells You, in Plain English, What's Broken and What to Fix First

Before you hire another agency, increase budgets, or rip everything apart, get a blunt audit of your Amazon ads. We break down where your money is going, what's working, what's wasting spend, and what we'd do in the next 60–90 days if we were in charge.

Request a PPC Audit

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need a PPC Audit If…

You're spending real money on Amazon ads and are not confident it's under control.

You've cycled through agencies/freelancers and still don't have a clean structure or clear story.

ACOS/TACOS keep drifting up and no one can explain why in one page.

You're about to increase budgets or expand to more marketplaces and don't want to scale a mess.

Leadership is asking, "Is this working?" and you don't have a sharp answer.

Filter (blunt):

If you're only spending a few hundred a month, you don't need us—you just need a basic setup. If your monthly ad spend impacts your P&L in a meaningful way, you should know exactly how it's performing.

What You Actually Get (Beyond a Generic Health Score)

Five pillars that give you a complete picture of your Amazon PPC performance and a clear path forward.

Account Structure & Waste Analysis

Review campaign and ad group structure for objective alignment (rank, profit, launch, defense), over-fragmentation or 'Frankenstein' setups from past agencies, duplicated keywords/match types and internal cannibalization. Identify obvious waste: junk autos, overlapping campaigns, spend on irrelevant queries and ASINs. You get a straight answer on how healthy or unhealthy the structure really is.

Account Structure & Waste Analysis

Keyword, ASIN & Targeting Review

Analyze search term reports, keyword targeting (exact/phrase/broad), ASIN/product targeting for SP, SB, SD. Call out where you're paying for irrelevant search, where you're too timid on high-intent, high-margin terms, and missing coverage on obvious category keywords and competitors. No fluff—just: 'These are good, these are bad, here's what's missing.'

Keyword, ASIN & Targeting Review

Bids, Budgets & TACOS Picture

Evaluate bid levels vs conversion rate, price and margin realities, and product lifecycle (launch, scale, clearance). Check daily budgets and allocation: starved winners, overfed losers. Connect the dots to TACOS and contribution margin, not just ACOS in a vacuum.

Bids, Budgets & TACOS Picture

Creative, Listing & Funnel Bottlenecks

We don't pretend PPC exists alone. We call out when listings are clearly hurting conversion (weak titles, images, reviews), A+ or Brand Story is missing or generic, or Store pages used as destinations are confusing or off-brand. We'll tell you where creative and listing optimization is required before pushing spend.

Creative, Listing & Funnel Bottlenecks

Clear 60–90 Day Action Plan

Prioritized list of changes in plain language: what to turn off, what to restructure, what to scale, what to fix outside of ads (listings, pricing, reviews, operations). Recommended sequence so you're not trying to fix everything at once. This is not 'optimize more.' It's do this, then this, then this.

Clear 60–90 Day Action Plan

Where the PPC Audit Sits in the Bigger Picture

Many brands use this audit as the entry point before:

Switching agencies or bringing management in-house

Scaling ad spend to new marketplaces

Building a full-funnel ad strategy

We're fine if you use the audit to check your current team or agency. If they're doing a great job, we'll say so.

Ongoing ads management

Full-funnel strategy

Listing Optimization bundle

How the PPC Audit Works, Step by Step

01
Access & Intake

Temporary read-only access to your ad account(s). Short intake on catalog and hero SKUs, gross margin ranges, key goals (profit, growth, retail support). Pull recent performance data (typically 60–90 days).

Deliverable:

Data collection complete

02
Deep Dive Analysis

We go through campaign structure by objective and type (SP, SB, SD, DSP if applicable), search term and targeting performance, bids, budgets, and placement usage, TACOS picture and trend lines, and basic listing and creative checks on key SKUs.

Deliverable:

Comprehensive analysis

03
Written Audit & Action Plan

You get a PDF or deck (not a 90-slide monster) that includes summary of current state (good, bad, ugly), screenshots where they help make the point, priority issues ranked by impact, and 60–90 day roadmap of changes with rationale.

Deliverable:

Audit report and action plan

04
Walkthrough Call (Optional but Recommended)

We walk you and your team through the findings. You can ask blunt questions; we'll give blunt answers. Decide whether your team executes the plan, you keep your current partner and show them the plan, or you want us to step in with Core Ads Management or strategy.

Deliverable:

Clear next steps

What You Stop Dealing With After a Real PPC Audit

You stop:

Guessing if your agency or freelancer "knows what they're doing."

Making decisions on gut feeling and pretty screenshots.

Blindly increasing budgets hoping something changes.

Having the same conversation every month with no structural fix.

Instead, you:

See exactly where your money is going.

Know which parts of the account are working and which are a mess.

Have a short, prioritized plan to fix it—whether with us or without us.

Example Client Situations

Brand With Agency You're Not Sure About

Audit showed decent day-to-day work but a terrible structure built years ago. We gave the brand a rebuild plan; they handed it to the agency. Performance improved, and the brand didn't have to switch partners.

DIY PPC Team Hitting a Ceiling

Solid basics, but too conservative on bids for high-margin SKUs and overspending on branded terms. Our plan rebalanced spend, clarified goals, and gave them a test roadmap.

Brand Burned by a 'Growth' Agency

Audit exposed bloated campaigns, zero negative control, and no regard for TACOS. We gave an immediate cut list and a new structure. They moved to a new model with us.

How We Price the PPC Advertising Audit

Simple and transparent:

Flat fee per account / region based on:

Ad spend level

Catalog complexity

Whether DSP is included in scope

What you get for that fee:

Full account review (SP/SB/SD, and DSP if applicable)

Written audit and priority action plan

Optional walkthrough call with your team

No retainers. No hidden upsell baked into the deliverable. If you want us longer-term afterward, that's a separate conversation.

Frequently Asked Questions

No. We need temporary read access for the audit window. Once we're done, you can remove access if you're not working with us ongoing.

Up to you. Some clients keep us as a quiet second opinion. Others bring everyone to the same call. We don't sugarcoat either way.

If the account truly needs ongoing management and you don't have the team for it, we'll say that. But the audit is valuable on its own—you can keep your current setup and still use our recommendations.

Typically 1–3 weeks from access granted to final report, depending on complexity and data volume.

Then you get a very clear disaster report and a way out of it. That's the point.