TEAM
The People Who Actually Run Your Amazon Channel
Lab 916 is built around operators—brand managers, ad strategists, creatives, and technical specialists who live in Seller Central and Vendor Central every day. No anonymous "account coordinators." This is the team that will be in the trenches with you.
One Cross-Functional Pod, Not a Different Person for Every Task
Every account gets a dedicated pod that owns your results end-to-end. You'll always know exactly who is responsible for what.
Brand Manager (Your Main Point of Contact)
Owns the overall channel P&L, coordinates strategy, and translates results into plain language for your leadership team.
Advertising Strategist
Builds and optimizes your Amazon ads structure (and supporting channels where relevant) around hard economics, not "more spend."
Creative Lead
Responsible for listing images, A+ content, Brand Story, storefronts, and ad creative—built for conversion, not just aesthetics.
Technical Specialist
Handles catalog health, compliance, flat files, reinstatements, and all the weird Amazon edge cases you don't want your team learning the hard way.
Operations & Reporting Support (As Needed)
Supports inventory forecasting, FBA health, and finance-grade reporting so what you see in dashboards matches reality.
A Global Delivery Model With Centralized Accountability
Strategy and client leadership sit in the U.S., backed by a distributed team across Europe and Asia-Pacific for execution, monitoring, and creative production. That means you get senior thinking aligned to your P&L—and a team that can move quickly across time zones.
Strategy & Client Leadership — United States
Creative, Account Management — US & International
Operations & Catalog Support — Philippines & South Asia
Coverage across US, Canada, UK/EU, and other key marketplaces
What It's Like to Work With the Lab 916 Team
Slack & Direct Access
You get a shared Slack channel with your pod. Questions, updates, and quick decisions happen there—not buried in ticket systems.
Standing Calls, Not Surprise Meetings
Weekly or bi-weekly calls with clear agendas: performance review, priorities, and blockers. No vague "check-ins."
Clear Owners for Every Workstream
Ads, creative, technical support, and reporting each have named owners—so issues don't bounce around.
Documentation & Handoffs
Changes in strategy, offers, and catalog are logged and documented. If someone's on vacation, your account does not stall.
The Standards We Hold Ourselves To
01
Tell the Truth Early
If something is breaking or a product can't scale profitably, we say it immediately—no hiding behind "learning phases."
02
Know the Numbers
Everyone on the team is expected to understand the basics of your margin, fees, and cashflow—not just ad metrics.
03
Own the Outcome, Not the Task
"I sent the file" is not done. We care about live results in Seller Central, not internal checklists.
04
Keep Learning Amazon's Rules
Amazon changes weekly. Our team is expected to stay up to date and never risk your account for a short-term hack.
How We Keep the Team Sharp
Amazon and ecommerce don't stand still. We treat training as part of the job, not an afterthought.
Regular internal sessions on new Amazon features, policies, and advertising tools
Playbooks and SOPs built from real client work, updated as the platform changes
Shadowing and joint calls for newer team members before they own accounts
The People Behind the Work
A rotating selection of the people who keep client accounts moving every day.
Faizan Farhat
Amazon Specialist
Bhaskar Parachuri
Amazon Specialist
Specialized in: Beauty & Personal Care
Umair Tanveer
Amazon Specialist
Specialized in: Wellness & Supplements
Daryl Pasetes
Operations Manager
Specialized in: Food & Beverage, CPG
Want to see the leadership team behind the firm?
Recognized Excellence
Our team at the Amazon Ads Partner Awards Gala, celebrating achievements in driving client success.
Want to Work With This Team?
We hire slowly and expect a lot—ownership, curiosity, and real interest in ecommerce. If that sounds like you, we'd rather talk than collect random resumes.
Ready to Put a Real Amazon Team Behind Your Brand?
If you want operators who know your numbers and treat your channel like their own, the next step is simple—tell us about your brand and we'll show you what working together would look like.
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