CROSS CHANNEL ECOMMERCE SERVICE
Cross-Channel Ecommerce Services for Brands That Already Win on Amazon
Once Amazon is working, the next move is controlled expansion—not "be everywhere." We help mature brands take what's working on Amazon and roll it out to Shopify, Walmart, Target, Home Depot, and TikTok Shop with a real strategy, not a copy-paste listing dump.
Where We Take You After Amazon Starts Working
Shopify Design & Development
Turn Amazon success into a proper DTC store. We build or rebuild your Shopify site so it looks like your brand deserves, loads fast, and is set up to convert—not just act as a brochure.
Walmart Marketplace Management
Once your Amazon P&L is proven, Walmart is often the next logical marketplace. We handle setup, listing optimization, and ongoing management so you don't treat it like a half-finished side project.
Target Marketplace Management
Target.com is selective and brand-sensitive. We help you qualify, structure your catalog, and manage presence so it reinforces your retail positioning instead of cheapening it.
Home Depot Marketplace Management
For home, hardware, and construction-adjacent brands, Home Depot can be a serious channel. We handle marketplace setup, listings, and operations for brands that don't want another internal fire to babysit.
TikTok Shop Setup & Management
If your products actually make sense in short-form video, TikTok Shop can drive real incremental revenue. We set up your shop, connect catalog and logistics, and align offers with content—not random discounts.
Marketplace Expansion Strategy
Before you chase five channels at once, we build the plan. Which marketplaces, in what order, with what catalog, and with what investment—using your Amazon data instead of vibes.
This Is for Brands Ready to Expand Strategically, Not Randomly
You're already doing meaningful volume on Amazon with a stable P&L.
Amazon is no longer the experiment—it's a core channel, and leadership is asking "what's next?"
Internal team is stretched just keeping Amazon clean; nobody has real bandwidth for new channels.
Retail buyers, distributors, or investors are starting to ask why you're not present on key marketplaces.
You want expansion that's sequenced, profitable, and brand-safe, not spray-and-pray.
From "Amazon Brand" to Multi-Channel Ecommerce Company
1. Shopify & DTC Foundation
Build/repair your Shopify store so it reflects your Amazon learnings: positioning, pricing, bundles, best-sellers.
Align DTC offer with retail & marketplace presence so you don’t undercut yourself or confuse customers.
2. Marketplace Expansion (Walmart, Target, Home Depot)
Prioritize marketplaces by category fit, margin, and operational complexity.
Analyze required attrAdapt catalog and packaging for each marketplace’s rules and customer expectations.
ibutes filled vs missing vs wrong
3. Social Commerce & TikTok Shop
Decide if your brand and price point actually belong on TikTok Shop.
Structure offers, bundles, and logistics for social commerce mechanics.
4. Centralized Strategy & Governance
Define pricing, promo, and assortment rules across all channels (no channel cannibalizing the others).
Standardize creative and brand messaging so you don’t end up with five identities.
We Don't Replace Amazon. We Build on Top of It.
Amazon is usually Phase 1
prove product-market fit, build reviews, stabilize operations.
Cross-channel is Phase 2+
Structure offers, bundles, and logistics for social commerce mechanics.
Bring creative, copy, and offer structure from Amazon into Shopify and marketplaces (adapted, not lazily copied).
Keep Amazon profitable while adding incremental channels instead of shifting problems around.
How Cross-Channel Expansion Works With Lab 916
Step 1
Channel Readiness Audit
You complete a short intake on your business model, channels, and goals
Step 2
Expansion Roadmap
Prioritize which marketplaces/DTC milestones first and which SKUs or lines launch where. Define channel-by-channel goals (volume, margin, positioning) and required resources (creative, ops, logistics, customer service).
Step 3
Build & Launch
Shopify: structure, design, dev, and key flows. Marketplaces: account setup, catalog build, content, and compliance. TikTok Shop: shop setup, catalog sync, and promotion structure. We don't launch everything in one week "for fun." We phase it.
Step 4
Stabilize & Optimize
Watch early performance, returns, and ops issues per channel. Pricing and margin behavior after fees + shipping. Optimize creative, offers, and SKU mix based on real numbers. Internal workflows so Amazon, Shopify, Walmart, etc. don't trip each other.
Step 5
Scale or Kill
Scale channels where unit economics and operational reality actually work. Kill or pause channels that don't justify the complexity. Keep a clear, simple view of your true multi-channel P&L.
What Changes For You
You stop:
Launching a Shopify site or Walmart account "just to have it" and then ignoring it.
Letting random agencies spin up channels that don't match your margin or ops reality.
Having five different versions of your brand and catalog across platforms.
Treating cross-channel like a badge instead of a P&L question.
Instead, you:
Have a clear expansion sequence tied to numbers, not ego.
See each new channel as a profit center or a test—not an unmonitored fire.
Keep Amazon strong while adding incremental revenue, not sideways revenue.
Examples
If Amazon is finally working, the question isn’t “what’s next?” It’s “what’s next that actually makes money?”
Amazon-First CPG Brand Moving to Shopify + Walmart
We took best-selling Amazon SKUs, built a tightly-scoped Shopify store, then launched Walmart with adapted content and pricing → incremental revenue with sane operational load.
Hard Goods Brand Adding Home Depot Marketplace
Strong Amazon performance in a category that fits Home Depot's audience. We structured a smaller, curated catalog on Home Depot → new revenue stream without cannibalizing Amazon.
Gen Z-Facing Brand Layering TikTok Shop on Top of Amazon
Amazon handled core search and subscribe behavior; TikTok Shop focused on bundle offers and limited drops → social content finally tied to measurable commerce, not just vanity metrics.
How We Price Cross-Channel Ecommerce Services
Project-Based Builds
Shopify builds, marketplace setup, and initial catalog deployment.
Ongoing Management & Optimization
Retainers for Walmart/Target/Home Depot/TikTok Shop management.
Strategic Advisory Only (If You Have Execution In-House)
For larger orgs that just need the roadmap and governance, not day-to-day ops.
If your Amazon is still a mess, we’ll tell you to fix that first instead of happily selling you more channels.
Don't "Go Omnichannel." Go Profitable Channel by Channel.
If Amazon is finally working, the next move is not to flip every switch at once. It's to expand where the numbers and operations make sense—and ignore the rest.
Or dive into a specific service: Shopify, Walmart, Target, Home Depot, TikTok Shop, or Expansion Strategy → see the service cards above.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35.004 L 0 0 L 35.004 0 L 35.004 35.004 Z M 18.501 19.001 L 22.501 19.001 L 23.501 15.001 L 18.501 15.001 L 18.501 13.001 C 18.501 11.971 18.501 11.001 20.501 11.001 L 23.501 11.001 L 23.501 7.501 C 23.501 7.501 20.444 7.501 19.144 7.501 C 16.429 7.501 14.501 9.158 14.501 12.201 L 14.501 15.001 L 10.501 15.001 L 10.501 19.001 L 14.501 19.001 L 14.501 27.501 L 18.501 27.501 Z" fill="transparent" height="35.00369999999999px" id="ypctQ2JoH" width="35.0037000000001px"><path d="M 0 35.004 L 0 0 L 35.004 0 L 35.004 35.004 Z" fill="transparent" height="35.003699999999995px" id="gunzQydij" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.981413" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35.003699999999995px"/><path d="M 8 11.5 L 12 11.5 L 13 7.5 L 8 7.5 L 8 5.5 C 8 4.47 8 3.5 10 3.5 L 13 3.5 L 13 0 C 13 0 9.943 0 8.643 0 C 5.928 0 4 1.657 4 4.7 L 4 7.5 L 0 7.5 L 0 11.5 L 4 11.5 L 4 20 L 8 20 Z" fill="transparent" height="20.000010000000003px" id="BReLpuFzM" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(10.501 7.501)" width="13px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 17.613 14.489 C 13.629 14.819 10.018 11.653 8.92 9.653 C 8.916 9.645 8.904 9.647 8.902 9.656 C 7.698 14.198 9.008 19.234 11.956 21.871 C 11.76 22.1 10.231 23.985 7.511 24.002 C 7.501 24.002 7.497 24.015 7.506 24.021 C 15.006 28.348 25.505 22.634 25.505 13.889 L 27.49 10.016 C 27.493 10.009 27.487 10 27.479 10.001 L 24.142 10.515 C 20.036 7.526 17.044 11.834 17.613 14.489 Z" fill="transparent" height="35px" id="z9ja2cslW" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="WsIfV_9qk" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 10.113 4.988 C 6.128 5.318 2.517 2.153 1.42 0.153 C 1.415 0.145 1.404 0.147 1.402 0.155 C 0.197 4.698 1.507 9.733 4.456 12.37 C 4.259 12.6 2.73 14.484 0.01 14.501 C 0 14.501 -0.004 14.515 0.005 14.52 C 7.505 18.848 18.004 13.133 18.004 4.388 L 19.989 0.515 C 19.993 0.508 19.987 0.5 19.978 0.501 L 16.641 1.015 C 12.535 -1.974 9.543 2.334 10.113 4.988 Z" fill="transparent" height="15.998323674928294px" id="OkQFhcSnI" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 9.5)" width="19.990075856575178px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 12 15 L 7.501 15 L 7.501 27.499 L 12 27.499 Z M 12 9.75 C 12 10.993 10.993 12 9.751 12 C 8.508 12 7.501 10.993 7.501 9.75 C 7.501 8.508 8.508 7.501 9.751 7.501 C 10.993 7.501 12 8.508 12 9.75 Z M 19.5 15 L 15 15 L 15 27.499 L 19.5 27.499 L 19.5 21.249 C 19.5 20.283 20.282 19.5 21.249 19.5 C 22.215 19.5 22.999 20.283 22.999 21.249 L 22.999 27.499 L 27.498 27.499 L 27.499 19.5 C 27.499 17.015 25.135 15 22.796 15 C 21.464 15 20.276 15.653 19.5 16.674 Z" fill="transparent" height="35px" id="O0rLyLYAy" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="jZJeKFad1" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 4.5 0 L 0 0 L 0 12.499 L 4.5 12.499 Z" fill="transparent" height="12.49867871110765px" id="RIbzJL_pQ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 15)" width="4.499524335998755px"/><path d="M 4.5 2.25 C 4.5 3.492 3.493 4.5 2.25 4.5 C 1.007 4.5 0 3.492 0 2.25 C 0 1.007 1.007 0 2.25 0 C 3.493 0 4.5 1.007 4.5 2.25 Z" fill="transparent" height="4.499534334941724px" id="URceBkGHW" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 7.501)" width="4.499524335998755px"/><path d="M 4.5 0 L 0 0 L 0 12.499 L 4.5 12.499 L 4.5 6.25 C 4.5 5.283 5.282 4.5 6.249 4.5 C 7.215 4.5 7.999 5.283 7.999 6.25 L 7.999 12.499 L 12.498 12.499 L 12.499 4.5 C 12.499 2.015 10.135 0 7.796 0 C 6.464 0 5.276 0.653 4.5 1.674 Z" fill="transparent" height="12.49867871110765px" id="MadyAM_6_" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(15 15)" width="12.498678711107651px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 26.998 10 L 26.998 24.999 C 26.998 26.103 26.103 26.999 24.998 26.999 L 10 26.999 C 8.896 26.999 8 26.103 8 24.999 L 8 10 C 8 8.896 8.896 8.001 10 8.001 L 24.998 8.001 C 26.103 8.001 26.998 8.896 26.998 10 Z M 21.999 17.5 C 21.999 19.985 19.985 21.999 17.499 21.999 C 15.014 21.999 13 19.985 13 17.5 C 13 15.015 15.014 13 17.499 13 C 19.985 13 21.999 15.015 21.999 17.5 Z M 23.006 12 L 22.997 12" fill="transparent" height="35px" id="lja2DleF3" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="xvyfWPnpZ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 18.998 2 L 18.998 16.998 C 18.998 18.103 18.103 18.998 16.998 18.998 L 2 18.998 C 0.896 18.998 0 18.103 0 16.998 L 0 2 C 0 0.895 0.896 0 2 0 L 16.998 0 C 18.103 0 18.998 0.895 18.998 2 Z" fill="transparent" height="18.9980016398266px" id="GJb2jRpoX" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(8 8.001)" width="18.997991640883626px"/><path d="M 8.999 4.5 C 8.999 6.985 6.985 8.999 4.5 8.999 C 2.015 8.999 0 6.985 0 4.5 C 0 2.014 2.015 0 4.5 0 C 6.985 0 8.999 2.014 8.999 4.5 Z" fill="transparent" height="8.999048671997508px" id="VJaUN8aZ_" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(13 13)" width="8.999048671997508px"/><path d="M 0.009 0 L 0 0" fill="transparent" height="1px" id="wzau5HB7B" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(171, 199, 212)" transform="translate(22.997 12)" width="1px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 20.5 17.5 L 15.5 14.5 L 15.5 20.499 Z M 24.35 9.941 C 22.261 9.658 19.942 9.5 17.5 9.5 C 15.057 9.5 12.739 9.658 10.649 9.941 C 8.796 10.192 7.501 11.829 7.501 13.699 L 7.501 21.301 C 7.501 23.171 8.796 24.807 10.649 25.058 C 12.739 25.341 15.057 25.499 17.5 25.499 C 19.942 25.499 22.261 25.341 24.35 25.058 C 26.204 24.807 27.499 23.171 27.499 21.301 L 27.499 13.699 C 27.499 11.829 26.204 10.192 24.35 9.941 Z" fill="transparent" height="35px" id="Gs_q6YwVo" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="hUKjKQH28" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 4.999 3 L 0 0 L 0 5.999 Z" fill="transparent" height="5.9993657813316705px" id="TRegc5Igj" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(15.5 14.5)" width="4.99947148444306px"/><path d="M 16.849 0.441 C 14.759 0.158 12.441 0 9.999 0 C 7.556 0 5.237 0.158 3.148 0.441 C 1.295 0.692 0 2.328 0 4.198 L 0 11.8 C 0 13.67 1.295 15.306 3.148 15.557 C 5.237 15.841 7.556 15.998 9.999 15.998 C 12.441 15.998 14.759 15.841 16.849 15.557 C 18.703 15.306 19.998 13.67 19.998 11.8 L 19.998 4.198 C 19.998 2.328 18.703 0.692 16.849 0.441 Z" fill="transparent" height="15.998318749160763px" id="AZUAgbjVH" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 9.5)" width="19.997885937772242px"/></g></svg>)