This Program Is for You If…
You've been on Vendor Central for years, and Amazon POs are now slowing, changing, or unpredictable.
Amazon is pushing you toward Seller Central or a hybrid model, and your team doesn't have a plan.
Your leadership is worried about margin, channel conflict, and operational risk.
Internally, no one owns Amazon strategy—Vendor just "used to handle it."
If Vendor is working perfectly, POs are growing, and you're happy with margin and control, you don't need this program yet.
What You Have After a Successful Transition
Before
(typical Vendor-only situation)
PO volume and terms feel fragile and one-sided
Little visibility into real retail pricing or marketplace behavior
No direct relationship with the end customer on Amazon
Internal team is nervous about "going Seller" and creating chaos
After
(what this program delivers)
A deliberate Vendor/Seller/hybrid structure that matches your economics and ops
A controlled Seller Central account with clean catalog, content, and brand presence
Clear pricing and reseller strategy that protects retail and margin
A channel plan and P&L your CFO and VP Sales can both live with
The goal isn't "escape Vendor." The goal is more control, better margin, and less risk.
Four Phases to a Controlled, Profitable Seller (or Hybrid) Setup
A proven system to transition from Vendor to Seller without losing revenue
Margin & Risk Assessment
We run the numbers before you change anything.
Weeks 1-3
What we do:
Analyze current Vendor terms, POs, and effective margin
Map your catalog: which SKUs are on Vendor, which aren't, where resellers sit
Model scenarios: Vendor-only vs Seller-only vs hybrid, including freight, fees, ads, and ops
Identify risks to key retail partners and distributor relationships
Deliverable
A Transition Strategy & P&L outlining recommended structure and timing.
Structure & Control
We design and implement how Seller Central fits into your business.
Weeks 3-8
What we do:
Decide which SKUs live where (Vendor, Seller, or both)
Set up or harden Seller Central (entity, tax, permissions, security)
Secure Brand Registry and address IP/trademark positioning
Design reseller management strategy for hybrid environment
Deliverable
A clear Vendor/Seller structure with controlled access and brand protection in place.
Catalog, Content & Operational Build
We make sure the storefront and operations actually work.
Weeks 6-12
What we do:
Build catalog and variations in Seller Central to mirror the agreed structure
Create or upgrade listings, A+, Brand Story, and storefront for your key SKUs
Design FBA / 3PL / hybrid fulfillment and inventory planning for Seller
Coordinate internally so sales, ops, and finance aren't blindsided
Deliverable
A live, operational Seller setup ready to carry revenue without chaos.
Launch, Stabilize & Scale
We turn the new structure into predictable performance.
Month 3 onward
What we do:
Launch initial Sponsored Products/Brands/Display campaigns
Monitor Vendor/Seller interaction (pricing, Buy Box, retail impact)
Optimize promotions and inventory to avoid stock-outs during transition
Provide monthly P&L and performance reviews tailored to leadership
Deliverable
A stable hybrid or Seller model with someone actually accountable for outcomes.
What's Actually Included in the Program
A complete transition strategy and execution, not just tactical support
Vendor/Seller Strategy & Modeling
Vendor vs Seller vs hybrid economics
Catalog and assortment design by channel
Impact analysis on retailers and distributors
Account & Brand Control
Seller Central setup & security
Brand Registry, IP, and policy guidance
Reseller strategy and enforcement support
Catalog, Content & Operations
Catalog migration and listing structure
Listing copy, A+, Brand Story, storefront
FBA / 3PL / hybrid fulfillment planning
Launch & Ongoing Management
Campaign launch & ongoing ads management
Reporting aligned to finance and sales leadership
Option for ongoing full-channel management after transition
Example Client Story
From Vendor-Dependent to a Controlled Hybrid Model
Within the first 12 months:
Overall Amazon revenue grew significantly
Blended margin improved substantially
The brand gained direct control over core listings and pricing on Amazon
Need to Move Off Vendor Without Guessing?
If Amazon is changing the rules on you—or you're tired of relying on Vendor alone—we can design and execute a transition that protects revenue and builds real channel ownership.
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