COMPANY
The Amazon Growth Firm Behind Market-Leading Brands
Lab 916 helps established brands treat Amazon and marketplaces like a real business unit—not a side project. We combine strategy, creative, operations, and reporting under one accountable firm so your leadership can see exactly what the channel is doing to your P&L.
$150M+
Amazon revenue influenced
500+
Amazon accounts touched
1000+
Listings launched & optimized
2023
Amazon Ads Partner Award Winner
Who We Are
Lab 916 is an Amazon and ecommerce growth firm. We exist for brands that have outgrown "freelancer plus a few ad campaigns" and want a dedicated partner to run the channel like a real business line.
Firm, not a freelancer network
Strategy, ads, creative, and technical support under one roof.
Amazon-native
Built on Vendor Central and Seller Central realities, not generic digital marketing playbooks.
P&L obsessed
We care about margin, cashflow, and inventory as much as ROAS.
What We Do as a Firm
Strategy
Channel audits and roadmaps
Offer architecture, pricing, and margin thinking
Marketplace selection (Amazon, Walmart, DTC, international)
Execution
Amazon account management and ads
Creative (images, A+, Brand Story, storefronts, video)
Technical troubleshooting, catalog and compliance support
Execution
Finance-grade reporting and dashboards
Amazon Marketing Cloud and first-party data analysis
Ongoing experimentation and conversion improvement
You're not buying "services." You're buying an integrated company that owns the channel with you.
The Brands We’re Built For
Brand Types
Second-generation and founder-led consumer brands
PE-backed roll-ups and portfolio brands
Manufacturers going direct-to-consumer
Stages
Retail/wholesale brands entering Amazon seriously for the first time
Established sellers ready to professionalize operations
Brands recovering from account issues or poor prior management
Brand Types
U.S. and Canada–based brands
International companies entering North America
Global brands consolidating multi-region Amazon presence
Where Lab 916 Fits in Your Company
We slot in alongside your leadership, finance, and marketing teams as the group that owns the Amazon and marketplace P&L. Not another vendor, not a junior “Amazon person”—a firm you can point to when the board asks, “Who’s accountable for this channel?”
For CEOs & Owners
Clear direction, no channel guesswork, brutal honesty about what's working.
For CFOs & Finance
Reporting that reconciles ad spend, fees, and inventory into something you can model.
For Marketing & Brand
Creative and campaigns that respect your positioning, pricing, and retail relationships.
For Operations & Supply Chain
Forecasting and feedback loops that help you plan, not scramble.
How Lab 916 Runs Amazon Channels
P&L First, Metrics Second
ACOS, TACOS, ROAS, and click-through rates are useful, but they sit under margin and cashflow. We build and judge everything from the P&L up.
Fix the Foundation Before Scaling
We won't pour ad dollars into a broken catalog, weak creative, or unstable operations just to "spend more."
Fewer Channels, Done Properly
We'd rather run Amazon and one or two supporting channels exceptionally well than scatter your budget across five platforms.
Radical Transparency
We say when Amazon isn't the right move, or when a product can't scale profitably. No sandbagging, no pretty decks hiding bad news.
Long-Term Over Hacks
We'll use every advantage Amazon allows, but we don't build your business on tactics that could vanish with the next policy change.
Recognition & Impact
Recognition
Amazon Ads Partner Challenger Award Winner (2023)
Featured by Amazon for innovative work with constrained budgets
Impact Highlights
KOBO Candles – Q4 growth with 11.9% ACOS and 4.5% TACOS under strict budget limits.
[Client Placeholder] – Turnaround from suspended account to profitable Seller Central operation.
[Client Placeholder] – Multi-country expansion (US → CA/EU) with unified reporting and control.
How Our Engagements Are Structured
This is not a services page; it’s the firm-wide engagement model.
Channel Ownership
We act as your Amazon division: full account management, creative, ads, and reporting. One team, one P&L.
Turnaround & Recovery
Shorter, intense engagements for brands with suspended accounts, broken catalogs, or urgent technical problems.
Advisory & Expansion
Strategic support for leadership teams planning new markets, channels, or acquisitions where Amazon plays a central role.
Detailed scopes live on our Services and Programs pages. The Company page is about how we operate as a firm.
Our Footprint
Lab 916 is headquartered in California with an international delivery team across North America, Europe, and Asia-Pacific. That structure lets us cover U.S., Canada, and key international Amazon marketplaces while keeping strategy and accountability centralized.
California, USA (HQ)
North America
Europe & UK
Asia-Pacific Delivery Team
How We Protect Your Brand, Data, and Channel
Premium, serious tone like a consulting firm.
Brand & Compliance
Respect for MAP, retail relationships, and channel conflicts
Strict adherence to Amazon policies—no gray-hat hacks risking your account
Documentation of changes and approvals for major actions
Data & Reporting
Access-controlled accounts and shared documentation
Reporting that can be handed straight to finance and leadership
Clear exit processes so you're never "held hostage" by an agency
You should never wonder who has access to what, or how to take control back if you need to.
Want to See Who’s Behind the Firm?
This page is about Lab 916 as a company. If you want to go deeper into the people and culture behind it, explore the pages below.
Ready for Amazon to Behave Like a Serious Business Line?
If you’re done treating Amazon as an experiment and want a firm that will run it with the same discipline as the rest of your organization, let’s talk.
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