LEADERSHIP
The Leadership Behind Lab 916
Lab 916 is led by operators who've spent years in the trenches of Amazon account management, ads, and troubleshooting. We're not consultants who parachute in—we're the people who actually run the accounts.
How Leadership Actually Shows Up on Your Account
You're not hiring two founders to argue over who owns which bullet point. You're hiring a leadership team that looks at the same P&L from two angles: growth and performance. Here's what that feels like on your side of the table.
Vincent
Strategic Direction & Relationships
"Are we doing the right things, with the right offers, for the right customers?"
Sets the overall direction for your Amazon and ecommerce channel.
Pushes for clear positioning, realistic goals, and brutally honest prioritization.
Leads the conversations with founders, CEOs, and finance when the business needs a directional decision, not a status update.
Ary
Strategic Direction & Relationships
"Is the machine we designed actually working in the real world?"
Builds and enforces the performance and operations standards behind the strategy.
Makes sure ads, catalog, and troubleshooting are executed with zero drama and minimum waste.
Steps in on complex setups, turnarounds, and any account that needs a hard reset, technically or performance-wise.
Together, that means you get one story at the leadership level—where we're going, what it's costing, and what's next—not conflicting opinions or finger-pointing.
Meet the Founders
Vincent Vu
Co-Founder
Areas of Expertise:
Channel strategy & positioning
Vendor-to-seller transitions
Leadership advisory
Marketplace Expansion
Ary Ashoor
Co-Founder
Ary is the systems and performance architect behind Lab 916's account management. He's known for turning around broken accounts and building operations that scale without chaos.
Areas of Expertise:
Amazing Advertising Optimization
Account Turnarounds
Technical Troubleshooting
Performance Systems
Why Leadership Involvement Matters
Direct Access When It Matters
When something breaks or a decision needs senior judgment, you talk to people who can actually make calls—not escalate through layers.
Unified Direction
Your brand managers, ad strategists, and creatives all report up to the same leadership—so everyone is rowing in the same direction.
Accountability at the Top
Leadership owns your P&L and results. If the channel isn't working, we don't blame the team—we fix the system.
Want Leadership-Level Thinking on Your Amazon Channel?
If you're tired of working with agencies where leadership only shows up in the sales deck, let's talk about how we actually run accounts.
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