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DIGITAL MARKETING SERVICE

Social Media Strategy for Brands That Built Their Business on Amazon

You've built something real on Amazon—but outside of Amazon, you're invisible. No audience to launch to. No community talking about your brand. No content showing up in feeds. We build social media strategies that connect your Amazon brand to actual humans, drive traffic back to your listings, and give you an asset you own.

Talk About social strategy

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Social Media Strategy If…

You've built a real business on Amazon but have zero social presence to show for it.

Your competitors are building community and brand loyalty while you're just running ads.

You want to launch products and have an audience to tell—not just hope Amazon's algorithm notices.

You're running paid ads but have no organic foundation to support them.

Your brand story is buried in Amazon bullet points instead of being told where people actually spend time.

Blunt filter

Social media is a commitment. If you're not ready to show up consistently for at least 3-6 months, the results won't come. We're honest about what it takes.

What You Actually Get (Not "We'll Post Some Stuff")

Platform Strategy & Selection

Not every platform makes sense for every brand. We figure out where your audience actually is:

Audience research: where do your Amazon customers spend time outside of Amazon?

Platform prioritization: Instagram, TikTok, Pinterest, Facebook, YouTube—pick 1-2 to do well, not 5 to do poorly.

Competitive audit: what are similar brands doing? What's working? What's everyone copying that doesn't actually work?

Be where your customers are, not everywhere at once.

Community Management

Social media is social—that means actually talking to people:

Daily monitoring and response to comments and DMs.

Proactive engagement with potential customers and relevant conversations.

Customer service escalation paths for issues that need more than a comment reply.

The second purchase costs a fraction of the first. Email makes it happen.

Content Strategy & Calendar

Consistent content that doesn't require you to become a full-time content creator:

Content pillars: education, entertainment, product, community—balanced mix that builds trust.

Monthly content calendar with themes tied to your business calendar and Amazon launches.

Content batching system so you're not scrambling for posts every day.

A plan that's actually sustainable, not a content hamster wheel.

Amazon-Social Integration

Connect your social presence to your Amazon business:

Link-in-bio strategy that drives traffic where it matters—Amazon, DTC, or email capture.

Launch support: build anticipation for new products before they hit Amazon.

Review generation: turn social followers into Amazon reviewers (compliantly).

Social that actually moves the needle on Amazon, not just vanity metrics.

Content Creation & Curation

Scroll-stopping content that represents your brand properly:

Graphics, carousels, and templates that match your brand guidelines.

Caption writing that sounds like a human, not a marketing department.

UGC repurposing: turn Amazon reviews and customer photos into social proof content.

Content worth stopping for, not skipping past.

Analytics & Reporting

Track what matters, ignore what doesn't:

Monthly reporting on engagement, growth, and traffic driven.

Attribution tracking: connect social activity to website visits and Amazon sales where possible.

Content performance analysis: what's resonating? What should we do more of?

Real insights, not just impressions and reach reports.

How We Build Social Strategy for Amazon Brands

Brand & Audience Audit

Review your current social presence (if any), Amazon brand assets, competitive landscape, and customer demographics. Identify: Who are we talking to? What do they care about? Where do they hang out?

Platform Selection & Strategy

Choose 1-2 platforms based on audience fit and your capacity to create content. Define content pillars, posting frequency, and voice/tone guidelines that feel authentic to your brand.

Content System Setup

Build templates, content calendar, and production workflow. Create initial content batch. Set up scheduling tools and brand asset library. Train your team on the system.

Launch & Community Building

Start posting and engaging. Focus on building genuine connections, not just broadcasting. Respond to every comment and DM. Join relevant conversations proactively.

Optimize & Scale

Monthly content reviews: what performed? What flopped? Refine strategy based on data. Expand content types or platforms when the foundation is solid.

Stop Doing This

Posting randomly whenever you remember, then wondering why nothing grows.

Copying what big brands do without understanding why it works for them.

Chasing follower counts instead of building an engaged community.

Treating social media as separate from your Amazon business.

Start Doing This

Build a consistent presence that makes your brand feel real and trustworthy

Create content that educates and entertains, not just sells.

Use social to support Amazon launches and drive external traffic.

Turn your Amazon customers into social followers and advocates.

What This Looks Like in Practice

Kitchen Brand Building Launch Audience

Zero social presence before working together. Built Instagram following of 15K in 6 months through recipe content and kitchen tips. Used audience to launch new product → 500+ day-one Amazon sales from social traffic alone.

Pet Brand Turning UGC into Growth

Repurposed Amazon review photos and customer submissions into social content. Created customer spotlight series. Engagement rate jumped from 1.2% to 4.8%, driving 3x more traffic to Amazon listings.

Beauty Brand Testing Content Before Amazon

Tested 6 different product benefit angles via Instagram content. Best-performing content themes informed Amazon listing updates and A+ Content redesign → 18% increase in Amazon conversion rate.

Frequently Asked Questions

Three ways: (1) Build an audience you can activate for launches to spike day-one sales velocity, (2) Drive external traffic to Amazon listings (which Amazon rewards with better organic rank), (3) Test messaging and content before committing to Amazon listing changes.

Depends on your audience and what you can realistically maintain. For most consumer brands: Instagram or TikTok if your products are visual. Pinterest for home/lifestyle/DIY. Facebook for older demographics or community building. We help you pick based on data, not trends.

Quality over quantity, but consistency matters. Most brands we work with post 3-5 times per week on their primary platform. More important than frequency is showing up reliably and actually engaging with your audience.

Social is a long game. You'll see engagement improvements within weeks, but meaningful audience building typically takes 3-6 months of consistent effort. If someone promises viral growth overnight, they're selling dreams.

We handle strategy, planning, graphics, and captions. For video content, we provide concepts and scripts, but you'll typically need to film (product demos, behind-the-scenes, etc.). We can also work with your existing content and repurpose it.

Yes. We offer Facebook and Instagram Ads management as a separate service. Organic social and paid social work best together—organic builds the foundation, paid amplifies what's working. See our Facebook Ads and Instagram Ads services.

Ready to Build an Audience Outside Amazon?

Stop being invisible outside of Amazon. Build a social presence that supports your business, connects with your customers, and gives you an asset you actually own.

Get a Social Strategy Proposal

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