DIGITAL MARKETING SERVICE

Google Ads for Brands That Built Their Business on Amazon

Your customers are searching Google—for your brand, for your category, for solutions you solve. Right now, competitors are capturing that traffic. We run Google Ads that protect your brand, drive DTC revenue, and support your Amazon business when it makes sense.

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Google Ads If…

Competitors are bidding on your brand name and stealing traffic you already earned.

You have a Shopify/DTC site that needs real traffic, not just the scraps Amazon doesn't capture.

You're launching new products and want to spike sales velocity on day one across Amazon and DTC.

Your Amazon listings rank for transactional keywords, but you're invisible for educational or comparison searches.

You want to test messaging and offers on Google before committing to Amazon listing changes.

Blunt filter

If you don't have a DTC site (or aren't building one), Google Ads has limited value. We can drive traffic to Amazon for launches, but the real payoff is owning your traffic.

What You Actually Get (Not "We'll Run Some Ads")

Brand Defense Campaigns

Your brand name is an asset. We protect it:

Branded search campaigns that capture people searching for you specifically.

Competitor conquesting defense if someone's bidding on your name, we make sure you win.

Direct traffic to your DTC site (better margins) or Amazon (when it makes sense for rank).

Stop paying Amazon referral fees on customers who were already looking for you.

Product Listing Ads (Shopping)

Google Shopping for brands with DTC presence:

Product feed optimization—titles, descriptions, images that match search intent.

Smart bidding tied to actual ROAS targets, not just impressions.

Segment by product margin, bestseller status, and inventory reality.

Shopping ads that reflect your catalog economics, not spray-and-pray.

Non-Branded Search Campaigns

Capture demand Amazon doesn't own:

Category and problem-aware keywords that lead to your content or product pages.

Landing pages that educate and convert—not just dumping traffic on a homepage.

Search term mining to find what your customers actually search before they buy

Own the searches Amazon can't—and use them to build your list.

YouTube & Display (When It Makes Sense)

Upper-funnel only when the math works:

YouTube ads for brands with video creative that's actually good enough to run.

Remarketing display to bring site visitors back without lighting money on fire.

Prospecting display only with tight audience targeting and clear attribution.

We're not here to burn budget on awareness theater.

Conversion Tracking & Attribution

You can't optimize what you can't measure:

Proper Google Ads conversion tracking—purchase, add to cart, email signup.

GA4 setup and event tracking that actually tells you what's working.

Cross-channel view: how does Google traffic affect Amazon rank and sales?

Real numbers, not vanity metrics disguised as performance.

Amazon Launch Support

Use Google to boost Amazon when it matters:

Drive external traffic to Amazon listings during launch windows.

Spike sales velocity to improve organic rank and Best Seller badges.

Coordinate with Amazon PPC so you're not bidding against yourself.

Google and Amazon working together, not as separate silos.

How We Build & Run Google Ads for Amazon Brands

Audit & Opportunity Assessment

Review current Google Ads (if any), website analytics, Amazon performance, and competitive landscape. Identify: What's working? What's wasted? What are competitors doing? Where are the gaps?

Strategy & Account Structure

Build campaign architecture: Brand defense, Shopping, Non-brand search, Remarketing. Define budget allocation, bidding strategy, and success metrics tied to your actual P&L goals.

Build & Launch

Set up campaigns, ad groups, keywords, and audiences. Create ad copy that reflects your Amazon learnings—you already know what benefits and objections matter. Implement proper conversion tracking before spending a dollar.

Optimize & Scale

Weekly optimization: bid adjustments, search term mining, negative keywords, ad testing. Monthly reviews: what's hitting ROAS targets? What needs to be cut? What can scale?

Report & Connect the Dots

Clear reporting on spend, revenue, ROAS, and customer acquisition cost. Connect Google performance to overall business metrics—including Amazon impact where measurable.

Stop Doing This

Letting competitors bid on your brand name while you do nothing.

Running Google Ads to a homepage with no conversion tracking.

Treating Google and Amazon as completely separate businesses.

Burning budget on Display and YouTube without clear attribution.

Start Doing This

Protect your branded searches and stop giving away free traffic.

Use Google to test messaging before updating Amazon listings.

Drive traffic to DTC for better margins and customer data.

Coordinate Google and Amazon advertising as one system.

What This Looks Like in Practice

CPG Brand Defending Branded Searches

Competitors were bidding on their brand name. We launched branded search campaigns → captured 85% of branded traffic to DTC, saving 15% referral fees on customers who would have bought on Amazon anyway.

Home Goods Brand Supporting Amazon Launch

New product launch needed sales velocity. Ran Google Shopping and Search campaigns pointing to Amazon listing → hit Best Seller badge in 3 weeks, then scaled back Google as organic rank took over.

Beauty Brand Testing Messaging

Tested 8 different value props via Google Search ads before touching Amazon listings. Winning message increased Amazon conversion rate by 22% after implementing on PDP.

Frequently Asked Questions

For most campaigns, yes. You can run some traffic to Amazon, but the real value of Google Ads is building owned assets—email lists, customer data, direct relationships. Without a site, you're just paying Google to send traffic to Amazon.

Three ways: (1) Drive external traffic to Amazon listings to boost rank, (2) Test messaging and offers before updating Amazon content, (3) Capture branded searches so customers buy from your DTC site instead of Amazon, saving you referral fees.

Depends on your category and goals. Brand defense can work with $1-2K/month. Serious non-branded search or Shopping campaigns typically need $5-10K/month minimum to get meaningful data. We'll tell you if your budget doesn't match your goals.

Brand defense shows results immediately—you're capturing searches that already exist. Non-branded and Shopping campaigns typically need 4-8 weeks to optimize. If someone promises overnight results, they're lying.

Yes, but carefully. PMax can work well for ecommerce, but it's also a black box that can waste budget if not structured properly. We use it when the data and creative support it, not as a default.

Ready to Capture the Traffic You're Missing?

Your customers are searching Google. Your competitors are bidding on your name. Let's fix that—with Google Ads that protect your brand and drive revenue you actually own.

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