DIGITAL MARKETING SERVICE

Facebook Ads for Brands That Learned to Sell on Amazon

Amazon taught you what sells and who buys. Now use Meta to find more of those people, build an audience you actually own, and stop renting all your traffic. Full-funnel Facebook and Instagram advertising that works with your Amazon business not as a disconnected experiment.

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Facebook Ads If…

You have Amazon customer data (demographics, price points, bestsellers) but no way to reach similar audiences off-platform.

Your DTC site exists but gets barely any traffic—and you're tired of paying Amazon fees on every sale.

You're launching new products and need to build awareness before people even search for you.

You want to test creative angles, messaging, and offers before committing to Amazon listing changes.

Your competitors are running Meta ads and building audiences you don't have access to.

Blunt filter

Meta ads require good creative. If you don't have strong product imagery, video, or UGC—or aren't willing to invest in it—this isn't the channel to start with.

What You Actually Get (Not "We'll Boost Some Posts")

Audience Strategy Built on Amazon Learnings

Your Amazon data tells us who buys. We use that to build Meta audiences:

Lookalike audiences based on your actual customer profile—not guesses.

Interest and behavior targeting that reflects what you've learned sells on Amazon.

Custom audiences from your email list, site visitors, and video viewers.

Amazon taught you who your customer is. Meta lets you find more of them.

Landing Page & Offer Strategy

Where we send traffic matters as much as the ad:

DTC product pages optimized for the traffic source and offer.

Lead capture pages for list building (quiz funnels, guides, discounts).

Amazon listing traffic when launch velocity matters more than margin.

The ad is half the equation. The landing experience closes the deal.

Full-Funnel Campaign Architecture

Not just retargeting—a real funnel:

Top of funnel: Awareness campaigns to introduce your brand to cold audiences.

Middle of funnel: Consideration campaigns for people who've engaged but haven't bought.

Bottom of funnel: Conversion campaigns and retargeting to close the sale.

Each stage has a job. We don't just boost posts and hope.

Pixel Setup & Conversion Tracking

You can't optimize what you can't measure:

Meta Pixel and Conversions API setup for accurate tracking.

Event tracking: ViewContent, AddToCart, InitiateCheckout, Purchase.

Attribution windows and reporting that reflect your actual customer journey.

iOS 14+ broke tracking for lazy advertisers. We build it right

Creative Testing System

The creative is the targeting on Meta. We test relentlessly:

Hook testing: What stops the scroll? Problem, benefit, social proof, curiosity?

Format testing: Static images, carousels, video, UGC-style content.

Message testing: Which value props resonate? Price, quality, convenience, results?

Winners from Meta testing become winners on your Amazon listings.

Amazon Launch Coordination

Use Meta to boost Amazon when timing matters:

Drive external traffic to Amazon listings during launch windows.

Build email lists that can drive day-one Amazon sales for new products.

Test messaging and creative before updating Amazon PDP content.

Meta and Amazon as one system, not two separate budgets.

How We Build & Run Google Ads for Amazon Brands

Discovery & Data Review

Review your Amazon performance (bestsellers, customer demographics, pricing), current Meta account (if any), website analytics, and creative assets. Identify what we're working with and what's missing.

Strategy & Funnel Design

Define campaign objectives, audience strategy, and funnel structure. Determine budget allocation across awareness, consideration, and conversion. Set KPIs tied to actual business outcomes.

Creative Development & Launch

Build initial creative variations based on your Amazon learnings. Launch campaigns with structured testing: audiences, placements, and creative all in controlled tests. Start with proven winners, then expand.

Optimize & Scale

Daily monitoring, weekly optimizations. Kill losers fast, scale winners methodically. Continuous creative refresh—Meta rewards fresh content. Audience expansion as winners emerge.

Report & Apply Learnings

Monthly performance reviews with clear metrics: ROAS, CPA, CPM trends, creative performance. Feed winning messages and angles back to Amazon listings and broader marketing.

Stop Doing This

Boosting random posts and calling it a "Facebook strategy."

Running the same creative for months until performance craters.

Sending all traffic to your homepage with no clear conversion path.

Treating Meta ads as completely separate from your Amazon business.

Start Doing This

Build audiences based on what you already know works from Amazon.

Test creative and messaging on Meta before updating Amazon listings.

Capture emails so you own the customer relationship.

Use Meta to drive Amazon launch velocity when it matters.

What This Looks Like in Practice

CPG Brand Building DTC Revenue

Used Amazon bestseller data to build lookalike audiences. Ran full-funnel Meta campaigns → DTC revenue grew from $0 to $45K/month in 6 months, with 3.2x blended ROAS.

Beauty Brand Testing Messaging

Tested 15 different angles via Meta ads before touching Amazon. Winning hook ('visible results in 7 days') increased Amazon conversion rate by 28% after PDP update.

Home Goods Brand Building Email List

Ran lead-gen campaigns with a style quiz. Built 18K email list in 4 months → used list to drive 400+ day-one sales for new Amazon product launch.

Frequently Asked Questions

Amazon PPC captures existing demand—people searching for products. Meta creates demand by reaching people who don't know you yet. Both matter, but they do different jobs. Meta builds the audience; Amazon closes the sale.

Yes. On Meta, the creative IS the targeting. Bad creative = bad performance, no matter how smart your audience setup is. We can work with what you have or help develop new creative, but this isn't optional.

Minimum $3-5K/month to get meaningful data and test properly. $10K+ to run a real full-funnel strategy. We'll tell you honestly if your budget doesn't match your goals.

Three ways: (1) Test messaging and creative before updating Amazon listings, (2) Build email lists that drive Amazon launch sales, (3) Build brand awareness so more people search for you on Amazon (branded searches convert better).

Real issue, but solvable. We implement Conversions API alongside the Pixel, use proper event tracking, and set realistic attribution windows. Brands that gave up on Meta because of iOS 14 left money on the table.

Usually DTC—you get better margins and customer data. Exception: product launches where Amazon rank matters more than margin. We'll recommend based on your specific situation and goals.

Minimum $3-5K/month to get meaningful data and test properly. $10K+ to run a real full-funnel strategy. We'll tell you honestly if your budget doesn't match your goals.

Usually DTC—you get better margins and customer data. Exception: product launches where Amazon rank matters more than margin. We'll recommend based on your specific situation and goals.

Minimum $3-5K/month to get meaningful data and test properly. $10K+ to run a real full-funnel strategy. We'll tell you honestly if your budget doesn't match your goals.

Usually DTC—you get better margins and customer data. Exception: product launches where Amazon rank matters more than margin. We'll recommend based on your specific situation and goals.

Ready to Build an Audience You Actually Own?

Amazon gave you product-market fit. Meta lets you scale it with audiences, creative testing, and customer relationships that don't disappear when the algorithm changes.

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