Email Marketing Management Services

Build the only revenue channel you truly own—generating 30-40% of total sales on autopilot.

Lab 916 creates email systems that transform one-time buyers into lifetime customers, using proven automation, segmentation, and campaigns that your audience actually wants to receive.

$42 Return Per $1 Spent

Email delivers the highest ROI in digital marketing—proven across every industry and product type.

30-40% of Total Revenue

Our email systems generate predictable revenue independent of ad costs or platform changes.

67% Repeat Purchase Rate

Lab 916's sequences turn one-time buyers into lifetime customers at 3x industry average.

Complete Email Marketing Management

Every system and strategy needed to build a revenue-generating email program.

Platform Setup & Migration

Klaviyo or Shopify Email configuration with your entire list imported, segmented, and ready to generate revenue from day one.

Automated Flow Creation

Welcome series, abandoned cart, post-purchase, win-back, and VIP flows that generate sales 24/7 without lifting a finger.

Weekly Campaign Creation

4-6 strategic email campaigns monthly featuring new products, promotions, and content that drives consistent revenue.

List Segmentation Strategy

Divide your list by purchase behavior, engagement, and value to send relevant messages that convert 3x better.

SMS Marketing Integration

Text message campaigns and automations that complement email, capturing another 10-15% in revenue.

Performance Analytics

Weekly reports on revenue, deliverability, engagement, and ROI with actionable recommendations for growth.

Why Email Marketing Fails for Most Brands

The costly mistakes that turn the highest ROI channel into a spam folder disaster.

Deliverability death spiral

One wrong move lands you in spam, destroying your sender reputation and making every future email invisible to customers.

List decay and fatigue

Without proper hygiene and segmentation, your list dies—20% decay annually plus subscribers who tune out from irrelevant messages.

Amazon's email blockade

Amazon sellers can't access customer emails directly, making it impossible to build lists without additional tools and strategies.

Content creation burnout

Email requires constant fresh content—most brands run out of ideas after a month and resort to discount-only messages that train customers to wait for sales.

Our Email Portfolio: Design Meets Revenue

Browse actual campaigns generating 30-40% of total revenue for our clients.

The 30-Day Email Revenue Playbook

Get the exact email sequences and campaigns that generate $100K+ monthly for our clients. Includes our welcome series template, abandoned cart sequence, campaign calendar, and the segmentation strategy that triples engagement rates—everything you need to build a profitable email program.

Our Approach

We leverage Klaviyo as our primary platform for sophisticated email automation, campaign management, and revenue tracking. Every integration is customized to your tech stack and business needs.

Phase 1: Foundation (Days 1-30)

We don't waste time on theory. Within 30 days, your core automations are live and generating sales: welcome series, abandoned cart, post-purchase, and win-back flows. While others are still planning, you're already earning.

Phase 2: Optimization (Days 31-90)

Month 2-3 focuses on aggressive testing and optimization. We analyze every metric, test subject lines, refine segments, and identify your golden customer profiles. This is where good becomes great.

Phase 3: Expansion (Day 91+)

With proven systems in place, we expand into advanced segmentation, loyalty programs, and SMS integration. Your email program becomes a predictable revenue generator requiring minimal oversight.

The Post-Purchase Email Collection System

How we build massive email lists from your customer base

While Amazon protects customer data, Lab 916 builds your email list through strategic channels outside the marketplace. We create landing pages for your products that rank on Google, run Meta lead generation campaigns, and optimize your Shopify store for maximum email capture.

Every touchpoint is optimized for list building: exit-intent popups offering exclusive discounts, free shipping thresholds that require email entry, and valuable content downloads that position your brand as the authority. These strategies build lists of buyers and high-intent prospects who want to hear from your brand.

Our compliant capture methods:

The Behavioral Trigger Blueprint

Automated sequences that read your customers' minds

Lab 916 doesn't just send emails—we build intelligent systems that respond to customer behavior in real-time. Browse but don't buy? Get a personalized nudge. Purchase once? Enter a sequence designed to drive the second sale. Go dormant? Receive a perfectly-timed win-back offer.

Our automation map includes 15+ behavioral triggers working 24/7: cart abandonment, browse abandonment, cross-sell sequences, replenishment reminders, and VIP escalation paths. Each customer receives a unique journey based on their actions, not a one-size-fits-all blast.

Active automations include:

Frequently Asked Questions

How quickly can email marketing generate revenue?

Most clients see revenue from automated flows within 7-10 days of going live. Welcome series and abandoned cart emails start converting immediately. Building to 30-40% of total revenue typically takes 4-6 months with consistent campaign execution and list growth.

What email platform do you recommend?

Klaviyo for most eCommerce brands—it's built specifically for online selling with superior segmentation and automation. For smaller budgets, we work with Mailchimp or Shopify Email. The platform matters less than the strategy and execution behind it.

How many emails should we send per month?

We typically send 8-12 emails monthly—2-3 campaigns per week. This frequency keeps you top-of-mind without causing fatigue. The key is segmentation: different subscribers receive different quantities based on their engagement levels.

Can email marketing work without a large list?

Yes. A small, engaged list of 1,000 buyers outperforms a cold list of 10,000 any day. We focus on quality over quantity, with strategies to maximize revenue per subscriber while growing your list with qualified contacts.

How do you prevent emails from going to spam?

Through proper authentication (SPF, DKIM, DMARC), list hygiene, gradual sending increases, and engagement-focused content. We monitor deliverability metrics daily and maintain sender scores above 95% for all clients.

What if we don't have any email subscribers yet?

We build lists through multiple channels: website popups, social media lead magnets, post-purchase flows from other platforms, and paid acquisition campaigns. Most clients add 500-1,000 qualified subscribers monthly.

How is email marketing different from Amazon's messaging?

You own email relationships forever—Amazon can't take them away. You control frequency, messaging, and offers without platform restrictions. Most importantly, email customers have 3x higher lifetime value than marketplace-only buyers.

Do you handle SMS marketing too?

Yes. SMS integrates with email for another 10-15% revenue boost. We manage both channels cohesively—SMS for urgent messages and time-sensitive offers, email for longer content and relationship building.

Email Marketing Management Services

Build the only revenue channel you truly own—generating 30-40% of total sales on autopilot. Lab 916 creates email systems that transform one-time buyers into lifetime customers, using proven automation, segmentation, and campaigns that your audience actually wants to receive.