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DIGITAL MARKETING SERVICE

Email Marketing: The One Channel Amazon Can't Touch

Amazon owns your customer relationships. You can't email them, retarget them, or build loyalty with them. Email changes that. Build a list you actually own, drive repeat purchases without referral fees, and launch new products with customers who already trust you.

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Email Marketing If…

You're paying Amazon referral fees on repeat customers who already know and love your brand.

You have a DTC site but no way to bring customers back without paying for ads every time.

You're launching new products on Amazon and need day-one sales velocity from people who already trust you.

Amazon owns your customer relationships and you have no way to reach them directly.

You want a marketing channel that compounds over time instead of resetting to zero every month.

Blunt filter

Email requires a DTC presence to build a list. If you're 100% Amazon with no website, start with Shopify first. You need somewhere to capture emails before you can market to them.

What You Actually Get (Not "We'll Send Some Newsletters")

Email List Building Strategy

Amazon won't share customer emails. We help you build your own list:

Lead capture strategy: What's the offer that makes people hand over their email?

Pop-ups, landing pages, and lead magnets that actually convert.

Post-purchase flows that turn DTC customers into repeat subscribers.

Every email you capture is a customer Amazon can't take from you.

Post-Purchase & Retention Flows

Turn one-time buyers into repeat customers:

Order confirmation and shipping updates that reinforce the purchase decision.

Product education and usage tips that reduce returns and increase satisfaction.

Replenishment reminders for consumable products based on typical usage cycles.

Cross-sell and upsell sequences based on purchase history.

The second purchase costs a fraction of the first. Email makes it happen.

Welcome & Onboarding Flows

First impressions that set up the relationship:

Welcome sequence that introduces your brand story and best products.

Educational content that builds trust before asking for the sale.

Segmentation from day one based on how they joined and what they're interested in.

New subscribers should feel like they joined something, not just a spam list.

Win-Back & Re-Engagement

Bring dormant customers back to life:

Sunset flows that identify and re-engage inactive subscribers.

Win-back campaigns with escalating offers for lapsed customers.

List hygiene to keep deliverability high and costs down.

A cleaned list that engages beats a bloated list that ignores you.

Abandoned Cart & Browse Recovery

Recover revenue from people who almost bought:

Abandoned cart sequences with smart timing and incentive ladders.

Browse abandonment for high-intent visitors who didn't add to cart.

Dynamic product content that shows exactly what they were looking at.

The easiest revenue is from people who already wanted to buy.

Campaign Strategy & Execution

Beyond automation—strategic campaigns that drive revenue:

Promotional campaigns for sales, launches, and seasonal moments.

Content campaigns that build brand affinity between purchases.

Amazon launch support: drive your list to Amazon for day-one velocity.

Your email list is your secret weapon for Amazon launches.

How We Build Email Marketing for Amazon Brands

Audit & Assessment

Review current email setup (if any), list size and health, existing flows and campaigns. Identify gaps: What's missing? What's broken? What's the opportunity size?

Strategy & Roadmap

Define email's role in your business: DTC revenue driver? Amazon launch support? Retention engine? Prioritize flows and campaigns based on revenue impact. Set realistic timelines.

Platform Setup & Migration

Set up or optimize your ESP (Klaviyo, etc.). Implement proper tracking, segmentation, and integrations. Migrate existing lists and flows if switching platforms.

Flow Build & Launch

Build priority automation flows: Welcome, Abandoned Cart, Post-Purchase, Win-Back. Write copy that sounds like your brand, not generic templates. Design emails that match your visual identity.

Campaign Cadence & Optimization

Establish regular campaign calendar. A/B test subject lines, content, send times. Monitor deliverability, engagement, and revenue metrics. Continuous improvement based on data.

Stop Doing This

Ignoring email because 'Amazon customers don't opt in.'

Sending the same generic newsletter to everyone on your list.

Letting abandoned cart revenue walk out the door.

Treating email as separate from your Amazon and DTC strategy.

Start Doing This

Build a list from your DTC site—it's the one asset Amazon can't touch.

Use email to drive Amazon launches with day-one sales from people who trust you.

Segment and personalize so customers get relevant content, not spam.

Think of email as compound interest—it gets more valuable over time.

What This Looks Like in Practice

CPG Brand Building Launch List

Built 22K email list over 8 months via DTC lead magnets. Used list to drive 600+ day-one Amazon orders for new product launch → hit Best Seller badge in first week.

Beauty Brand Recovering Revenue

Implemented abandoned cart and browse abandonment flows. Recovered $38K in first 90 days from visitors who would have been lost.

Home Goods Brand Driving Repeat Purchases

Built post-purchase and replenishment flows. Email-attributed revenue grew from 8% to 24% of DTC total. Repeat purchase rate increased 40%.

Frequently Asked Questions

You build it from your DTC site, product inserts (carefully—Amazon has rules), social media, and paid advertising. The goal is to capture customers outside of Amazon so you can market to them directly. Even a small list is valuable for launches and retention.

Klaviyo for most ecommerce brands—it's purpose-built for the job and integrates well with Shopify. We can also work with Mailchimp, Omnisend, or others if you're already established somewhere. Platform matters less than strategy and execution.

Three ways: (1) Drive your list to Amazon for product launches to spike sales velocity and improve rank. (2) Reduce Amazon dependency by capturing DTC revenue from customers who already know you. (3) Build brand loyalty that increases conversion rates when customers do find you on Amazon.

Depends on your business and what you have to say. Most brands can handle 2-4 campaigns per month plus automated flows. The key is relevance—if every email provides value, you can email more often. If you're just blasting promos, less is more.

Healthy email programs drive 20-30% of DTC revenue. Abandoned cart flows alone often recover 5-15% of lost revenue. But results depend on list size, product, and how much you invest in growing the list. We'll set realistic expectations based on your situation.

Yes. We write copy that sounds like your brand and design emails that match your visual identity. Good email isn't about fancy design—it's about clear messaging and relevant offers. We focus on what converts, not what wins design awards.

Ready to Own Your Customer Relationships?

Every email you capture is a customer Amazon can't take from you. Let's build an email program that drives repeat purchases, supports Amazon launches, and compounds in value over time.

Talk About Email Marketing

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