The 10 Best Amazon Seller Forums and Communities in 2026

Selling on Amazon can feel isolating. You're making decisions about pricing, inventory, advertising, and listings — often without anyone to bounce ideas off. That's where Amazon seller forums and communities become invaluable. The best ones give you access to experienced sellers who've already solved the problems you're facing, real-time updates when Amazon makes policy changes, and a sounding board for strategy decisions.

But not all forums are created equal. Some are filled with outdated advice and self-promotion, while others are genuine goldmines of actionable insight. Here are the 10 best Amazon seller forums and communities worth your time in 2026.

1. Amazon Seller Central Forums

Amazon's own seller forum is the most obvious starting point — and despite its reputation for inconsistent moderation, it remains one of the most useful resources available. The forum lives directly inside Seller Central and is frequented by actual Amazon staff who occasionally provide official guidance on policy questions.

The biggest value of the Seller Central forums is that when Amazon rolls out a new policy, fee change, or platform update, this is where the first wave of seller reactions and clarifications appear. You'll often find real-world implications of announcements discussed here hours before any blog or news site covers them.

The downside is noise. There's a lot of complaining, repetitive questions, and occasional misinformation. Learn to filter for posts from experienced sellers (check their post history) and official Amazon responses. Use the search function before posting — chances are your question has already been answered.

2. r/AmazonSeller and r/FulfillmentByAmazon (Reddit)

Reddit's Amazon seller communities are among the most active and candid forums available. The r/AmazonSeller subreddit covers general Amazon selling topics, while r/FulfillmentByAmazon focuses specifically on FBA logistics, inventory management, and fulfillment strategy.

What makes Reddit valuable is the voting system. Good advice gets upvoted, bad advice gets buried. The anonymity also means people share real numbers, real strategies, and real mistakes more freely than they would on platforms tied to their professional identity.

The culture on these subreddits tends to be direct — sometimes blunt. If you post a vague question without showing you've done basic research, expect to be told to search first. But if you bring a specific, well-framed problem, you'll often get high-quality responses from sellers doing significant volume.

Watch for the weekly threads on advertising strategy, product research, and account health. These recurring discussions are some of the best ongoing Amazon education available anywhere — for free.

3. Amazon Seller Society (Facebook Group)

Facebook Groups remain one of the strongest platforms for Amazon seller communities, and Amazon Seller Society is one of the largest and most active. With hundreds of thousands of members, you'll find discussions covering every aspect of selling on Amazon — from private label sourcing to advertising optimization to account suspensions.

The group's size is both its strength and weakness. You get diverse perspectives and fast responses, but you also have to wade through beginner questions and the occasional self-promotional post. The moderation team does a reasonable job keeping the quality up, and the search function lets you find past discussions on virtually any Amazon topic.

Tip: When asking for help in any Facebook group, include specific details — your category, your situation, what you've already tried. Generic questions like "how do I increase sales?" get generic answers. Specific questions get specific, useful advice.

4. Helium 10 Community (Freedom Ticket Group)

If you use Helium 10 for product research, keyword tracking, or listing optimization, their seller community is a natural extension. The community includes both a dedicated forum and a Facebook group, and the quality of discussion tends to be higher than average because members are already investing in their Amazon business through paid tools.

The standout feature is access to Helium 10's training resources and the sellers who've built businesses using them. Discussions often reference specific data points, keyword strategies, and campaign structures because members have the tools to back up their advice with numbers.

The community also hosts regular live sessions and AMAs (Ask Me Anything) with successful sellers and Amazon experts. These sessions often cover timely topics like algorithm changes, new advertising features, or seasonal strategy.

5. Seller Labs Community

Seller Labs, the company behind Feedback Genius and their advertising platform, runs an active community focused on Amazon advertising, feedback management, and operational efficiency. The community skews toward more established sellers who are past the startup phase and focused on optimization and scaling.

What sets this community apart is the depth of advertising discussion. If you're trying to figure out advanced PPC strategies — dayparting, bid management, campaign structure, budget allocation — Seller Labs' community has some of the most detailed tactical conversations available.

They also produce solid educational content that community members discuss and build upon. If you're focused specifically on advertising performance and seller feedback optimization, this is worth joining.

6. eCommerceFuel

eCommerceFuel is a private, vetted community for seven-figure-plus eCommerce store owners. It's not Amazon-specific — members sell across Shopify, Amazon, Walmart, and other channels — but the quality of discussion is exceptionally high because every member has been verified to meet a revenue threshold.

The Amazon-specific threads in eCommerceFuel tend to focus on higher-level strategic questions: channel diversification, brand building, supply chain optimization, and scaling operations. You won't find beginner questions here. Instead, you'll find experienced operators sharing what's actually working at scale.

The membership fee filters out casual participants, which is the point. If you're running a serious eCommerce business and want to discuss strategy with peers at your level, eCommerceFuel is one of the best communities available. Just be aware that the application process includes revenue verification.

7. Jungle Scout Community

Jungle Scout's community forum is tightly integrated with their product research and seller tools. The community is particularly strong for product research discussions, market analysis, and launch strategies — reflecting Jungle Scout's core strengths as a platform.

New and intermediate sellers will find the most value here. The community is welcoming to questions about product selection, supplier sourcing, and getting started with private label. If you're in the research and launch phase, Jungle Scout's community provides both the tools and the peer support to make better decisions.

The community also benefits from Jungle Scout's data and research team, who regularly publish Amazon market insights and trend reports that spark useful discussions among members.

8. Amazing Freedom Community

Amazing Freedom is a community built around a training program for Amazon sellers, with a focus on wholesale and brand partnerships rather than private label. If your business model involves selling established brands on Amazon (rather than creating your own), this community is one of the few that specifically caters to that approach.

The founders are experienced Amazon sellers who share their own results and strategies transparently. The community discussions tend to be practical and action-oriented — how to find wholesale suppliers, how to negotiate brand partnerships, how to scale a wholesale Amazon business.

The wholesale and authorized reseller model is different from private label in important ways, and most Amazon communities focus heavily on private label. Amazing Freedom fills that gap.

9. Amazon PPC Troubleshooting (Facebook Group)

If advertising is your primary challenge — and for most Amazon sellers, it's at least in the top three — this Facebook group is dedicated specifically to Amazon PPC strategy and troubleshooting. The narrow focus means discussions go deeper into advertising tactics than any general seller community can.

Members share campaign screenshots, ACoS breakdowns, bid strategies, and real performance data. You'll find discussions on Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. When Amazon rolls out new advertising features, this group is usually among the first to test and report results.

The group is most useful if you bring specific questions. "My exact match campaign for this keyword has a 45% ACoS after 30 days — here's my bid history and conversion data — what would you adjust?" gets far better responses than "how do I lower my ACoS?"

10. LinkedIn Amazon Seller Groups

LinkedIn's Amazon seller groups have grown significantly and offer a different flavor than Facebook or Reddit communities. The professional context means discussions tend to be more measured, and members are often agency owners, brand managers, and experienced operators rather than beginners.

Groups like "Amazon Sellers" and "Amazon FBA Sellers and Consultants" on LinkedIn are worth joining for networking as much as for tactical advice. You'll find service providers, potential partners, and industry professionals sharing insights about the broader Amazon ecosystem.

The trade-off is that LinkedIn groups are generally less active than Facebook groups or Reddit communities. You won't get instant responses to urgent questions. But for longer-form strategic discussions and professional networking, LinkedIn fills a niche that other platforms don't.

How to Get the Most Out of Amazon Seller Forums

Joining a community is easy. Actually extracting value from it takes a more intentional approach.

Search before you post. Whatever question you have, someone has almost certainly asked it before. Spend five minutes searching before creating a new thread — you'll often find your answer faster, and the community will respect you more when you do ask.

Give before you take. The sellers who get the best help are the ones who also help others. Answer questions you know the answer to. Share your own results and lessons learned. Communities reward active contributors with better responses when they need help.

Be specific. Vague questions get vague answers. Include your product category (without revealing your exact product), your numbers, what you've already tried, and what specifically you're trying to solve. The more context you provide, the more useful the responses will be.

Verify everything independently. Forum advice — even from experienced sellers — can be wrong, outdated, or not applicable to your situation. Use forums as a starting point for ideas and strategies, then test and verify before making major business decisions.

When You Need More Than a Forum

Seller forums are great for specific tactical questions and staying current on Amazon changes. But there are limits to what crowdsourced advice can do for your business.

If you're dealing with complex account issues, declining performance across multiple metrics, or trying to scale from six figures to seven figures and beyond, you likely need more than forum advice — you need a strategic partner who understands your specific business and can execute across all channels simultaneously.

At Lab 916, we work with established brands to manage and grow their Amazon presence end-to-end. If you've outgrown the forum advice stage and need a team that can drive real results, request a free audit to see what's possible for your brand.