We’ve won the Amazon Ads Partner Award!

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We’ve won the Amazon Ads Partner Award!

Read our case study on Amazon.com

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AMAZON SERVICES

Amazon Reporting Your CFO Won't Roll Their Eyes At.

You don't need more charts. You need a clear, trustworthy view of Amazon as a channel—revenue, margin, ads, inventory, and trends—in a format your leadership can actually use to make decisions.

Talk About Your Reporting Gaps

See Full Amazon Management

$250M+

in Amazon revenue managed

Reporting across

Seller, Vendor, and hybrid setups

Built for brands with

real finance, ops, and sales teams—not solo sellers

You Need Real Amazon Reporting If…

You're downloading 20 CSVs and stitching together numbers every month.

No one can answer simple questions like: What did we actually make on Amazon last month? Which SKUs make us money, which ones don't? Is ad spend helping or just inflating top-line?

You're big enough that 'trust me, the ACOS is fine' is no longer acceptable.

Leadership sees random dashboards from agencies that don't match finance's reality.

Different teams (marketing, ops, finance) are all working from different numbers.

Blunt filter

If your Amazon is tiny and leadership doesn't care, you don't need this. If Amazon is a material channel, you 100% do.

Reporting & Dashboards Built for How Your Business Actually Runs.

1. Channel P&L View

Revenue, COGS, fees, ad spend, freight, storage, chargebacks, and overhead inputs

Contribution margin by channel and (where possible) by SKU or product family

TACoS and ad efficiency tied to profit, not only top-line

Clear distinction between gross sales, net sales, and real earnings

2. Performance Dashboards for Leadership

Executive-level dashboard: Revenue, Contribution margin, TACoS, Hero SKUs, High-level trend by month/quarter

Sales + marketing view: Category and SKU performance, New vs existing SKUs, Ad performance overlays

Ops/Inventory view: Stock levels and stockouts, FBA vs 3PL performance, Aged/at-risk inventory flags

3. Diagnostics & What's Working/Not Working

Visibility into which SKUs drive the channel vs dead weight

Segmentation by: Brand/line, Pack size, Channel (Seller/Vendor/hybrid)

Clear tagging of problem areas (e.g., high returns, low conversion, high ad waste)

Basic drill-down so your team can find answers without exporting everything

4. Reporting Cadence & Decision Frameworks

Monthly reporting package that can be dropped into leadership decks

Frameworks for: When to push spend, When to pull back, When to kill SKUs, When to expand into new SKUs or markets

Simple narrative: What happened, why, and what we're doing next

This Is Not "Look at Our Fancy Charts" Reporting.

What you usually get from agencies:

Pretty charts with no P&L or margin

Obsession with ACOS/ROAS without context

Zero integration with your finance team

Surface-level insights like 'this campaign is doing well'

No recommendations leadership can act on

What we build instead:

P&L-aware reporting

Simple dashboards that answer leadership questions

Clear linkage to your overall business model

Real recommendations with tradeoffs explained

A tool your team and your CFO will both actually use

Our Amazon Reporting & Dashboard Build Process

Stakeholder & Data Intake

We talk to: Finance (how do you view channels today?), Ops (what do you need to forecast and plan?), Sales/Marketing (what decisions do you need reporting for?)

We pull: Amazon sales & ads data, Fee structure and known costs, Any existing reports you're using

P&L & Metrics Definition

Define your canonical Amazon P&L structure

Decide which metrics matter at leadership level vs management level

Agree on definitions: what revenue, profit, TACoS, etc., actually mean internally

Identify where data is messy or missing—and how we'll approximate or fix it

Dashboard Design & Prototype

Design initial views (Exec, Marketing/Sales, Ops)

Set up the basic data model (even if it's sheets-based at first)

Create first draft dashboards to validate with stakeholders

Iterate, Harden, and Operationalize

Adjust based on feedback: make it simpler, not fancier

Build report templates for monthly reviews and quarterlies

Train your team on how to pull, read, and use the dashboards

Optionally: hand off to your internal analytics team to integrate into BI stack

Reporting Alone Won't Fix Your Channel—But It Will Stop You Lying to Yourself.

Works as a standalone project for brands with solid internal teams, or as a force multiplier layered on top of existing management.

If your Amazon channel is messy, the audit + rebuild comes first.

If your channel is operating but leadership is blind, reporting comes next.

If we're already running your channel (Full-Service Management), this is baked into the engagement or upgraded from the default.

Real Scenarios

Global CPG brand

Finance and marketing had conflicting Amazon numbers. We built a single P&L and dashboard stack everyone agreed on.

DTC + retail brand

Leadership didn't know if Amazon was diluting or supporting other channels. The new reporting made that clear (and informed strategy).

Manufacturer moving from Vendor to hybrid

Needed visibility on profitability by route-to-market. We separated Vendor vs Seller vs DTC economics.

Tool-Agnostic, But Opinionated About Simplicity.

We can work directly in:

Google Sheets / Excel (fastest way to truth)

Or with your BI stack (Looker, Power BI, Data Studio, etc.) via your team

We're not trying to sell you a reporting SaaS. The goal is: accurate, understandable, repeatable reporting, not fancy.

If your team can't explain the dashboard in under 60 seconds, it's too complicated.

Reporting & Dashboard Build Pricing

Depends on:

Scoping factors:

Seller-only vs Vendor vs hybrid

Catalog complexity and ad complexity

Number of stakeholder groups we're designing for

Whether we're integrating into your BI stack or keeping it lightweight

get a custom quote

Blunt note

If all you want is another free dashboard, you're not the audience. If you want leadership-grade visibility, this is a real project.

Frequently Asked Questions

We can collaborate with your internal analytics or IT team. We don't force a proprietary system on you.

That's the goal. We align definitions and cross-check against your books until the gap is understood and acceptable.

Only if leadership still cares about it strategically. Otherwise, simpler manual reporting might be enough.

A lighter version is. This service is the deep, custom build for brands that want a formal, leadership-ready reporting system.