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AMAZON SERVICES

Expand to New Marketplaces Without Creating a Multi-Country Dumpster Fire.

Going from "just Amazon US" to Amazon CA, MX, EU, UK—or adding Walmart, TikTok Shop, and others—sounds simple. It isn't. We design and execute global marketplace expansion so your brand, pricing, logistics, and margins survive the jump.

Talk About Marketplace Expansion

See OuR Expansion Program

Experience across

Amazon North America, EU, UK etc.

Worked with

Manufacturers, CPG, beverage, hardware, beauty, and DTC brands

Not for flipping a few units, but

a working home market channel

You're a Fit for Global Expansion If…

You already have a profitable Amazon US (or home market) channel.

Distributors, retailers, or international customers are asking, 'When will you be on Amazon in our country?'

You're sick of random resellers representing your brand overseas.

Your team has zero bandwidth to figure out the tax, compliance, and logistics mess.

You don't want five different agencies running five different marketplaces with no coordination.

Blunt filter

If your home marketplace (Amazon US) isn't working yet, you have no business expanding. Fix the base channel first.

Most Brands Either Wait Too Long—or Expand in the Dumbest Possible Way.

Expansion is a multiplier on what's working—not a band-aid for what's broken.

Common failure modes:

Random resellers own your brand in other countries

No strategy for which SKUs go where

No idea how taxes, compliance, and logistics actually work

Copy-pasted content that doesn't fit language or regulations

No oversight on pricing or promotions

Operations panicking when demand finally shows up

What we insist on:

A working base market before expansion

Clear country priority

Realistic operational plan (production, freight, inventory)

Localized but consistent brand presence

One team tying everything together

What's Included in Global Marketplace Expansion

1. Channel & Country Selection Strategy

Which marketplaces make sense first (Amazon CA/MX/EU/UK, etc.)

Where your category is actually developed vs dead

Where your current brand awareness and distribution supports expansion

Prioritized rollout (no launch everywhere at once fantasy)

Clear do now / do later / never decisions

2. Account, Compliance & Tax Setup (Per Region)

Account structure for each region (entities, regions, marketplaces)

Basics of tax/VAT and regulatory awareness (we're not your CPA, but we keep you out of obvious trouble)

Brand Registry expansion to new locales

Integration with your existing systems where sensible

Access and permissions per region to keep control tight

3. Localized Catalog & Content

Decide which SKUs belong in which regions

Adapt pack sizes, formulations, and compliance-sensitive details

Localized listings (language, units, claims)

A+ and Store adaptation (reuse what works, adapt what doesn't)

Catalog mapping so global ASINs don't become a rat's nest

4. Logistics & Inventory Design

FBA vs 3PL vs cross-border fulfillment recommendations

Lead times and freight planning per region

Initial inventory seeding strategy (start small but not stupid)

Avoiding global stockouts on hero SKUs

Mapping expansion to your actual production capacity

5. Launch, Ads & Ongoing Coordination

Launch playbooks per country (modest, controlled launches)

Country-level PPC strategy with shared global learnings

Reporting per marketplace, plus consolidated views

Ongoing coordination so channels don't fight each other

How We Execute Global Marketplace Expansion

Step 1

Readiness & Prioritization

Audit your current Amazon/home channel

Identify markets that make sense (and ones that don't)

Align expansion with internal capacity and goals

Pick first 1–2 regions to launch instead of spraying everywhere

Step 2

Structure, Compliance & Accounts

Set up or configure regional Amazon accounts

Extend Brand Registry

Align basic tax/compliance frameworks with your advisors

Create the rules: pricing, assortment, and who sells what

Step 3

Catalog & Content Build

Select SKUs by region

Localize listings and A+

Map global ASINs and prevent fragmentation

Build or adapt Storefronts where relevant

Prepare assets for upload

Step 4

Launch & Stabilize

After the audit, you can:

Seed inventory

Launch ads conservatively and test

Monitor early traction, reviews, and ops problems

Fix issues fast (catalog bugs, shipping surprises, claims)

Step 5

Ongoing Management

(Optional but Smart)

Continue PPC + promo optimization

Adjust content based on regional performance

Coordinate inventory and demand across all regions

Roll into Full-Service Amazon Management or Marketplace Expansion Program if not already there

Real Client Scenarios

US-based food & beverage brand

Expanded to Amazon CA and later UK; we managed catalog, compliance, and FBA planning so they didn't blow up margin with freight and storage.

Hardware brand

Used Amazon EU to reach existing distributors and validate demand with localized listings.

DTC brand

After proving out Amazon US, we added CA/MX with carefully chosen SKUs and light PPC to create incremental revenue without crushing ops.

Service vs. Program: What's the Difference?

Marketplace Expansion Program

For brands that want end-to-end strategy + ongoing operation across multiple marketplaces. Holistic, long-term, includes full management and iteration.

learn about the program

Global Marketplace Expansion Service

Focused on designing and executing expansion into new markets. Can be one-off project or plug into an existing management relationship.

Get Started with This Service

Blunt line

If you want us to both build and permanently run your multi-marketplace ecosystem, you'll end up in the Program + Full-Service Management. If you just need expansion designed and launched properly, this service is where it starts.

Global Expansion Pricing

No fake numbers, just structure

Scoping factors:

Number of countries/regions

Number of SKUs per region

Regulatory complexity (food, beverage, supplements = harder)

Fulfillment model (FBA-only vs mixed)

Typical structure varies based on scope. Book a call to discuss your specific expansion needs and get a custom proposal.

Get a Custom Quote

Frequently Asked Questions

No. We're not your law firm or tax advisor. We coordinate with them and keep your Amazon presence aligned with their guidance.

You can, but we'll tell you if that's stupid based on your category, operations, and current demand.

Yes—if your contracts and IP allow it. That's where our Brand Registry & IP Management ties in.

We can, but usually recommend one team orchestrating all regions to avoid conflicting moves.