AMAZON SERVICES
Amazon Brand Story Design That Makes Shoppers Care Who's Behind the Product
Most brands waste the Brand Story section with generic mission statements or random photos. We design Amazon Brand Story modules that clearly explain who you are, what you stand for, and why your products are different—so shoppers feel confident buying from your brand, not just a listing.
X+ Brand Story builds across categories
Y+ Amazon creative projects completed
Used across US, CA, EU and other marketplaces
Amazon Brand Story Design Is for You If…
You're a real brand with a story—origin, values, sourcing, quality—but it doesn't show up on your listings.
You have multiple SKUs or lines and want to unify them under one clear brand narrative.
Your current Brand Story (if you have one) is just a logo and two vague paragraphs no one reads.
You sell at a premium price point and need to justify "why you" beyond bullet points.
Filter (blunt):
If you see Brand Story as a checkbox to "fill the space," this isn't worth doing. If you want Amazon to reflect the same brand depth you show on your website and retail packaging, this is exactly what this service is for.
What You Get With Amazon Brand Story Design
You're not getting a wall of text. You're getting a structured, visual brand narrative that fits how shoppers actually scroll through Amazon pages.
01
Brand & Catalog Audit
Review your website, packaging, existing Amazon content, and any current Brand Story or A+ you're using
Identify the core narrative pillars: origin story, mission/values, quality/sourcing, product lines, and customer outcomes
Map how these should show up specifically on Amazon, not just copy/pasted from your About page
02
Brand Story Messaging Framework
Define key messages for:
Who you are (origin, founders, or company story)
What you make (product lines and categories)
Why you're different (edge vs. competitors, quality, process, certifications)
Who it's for (target customer, use cases, lifestyle)
Write concise, Amazon-friendly copy that can scale across multiple ASINs
03
Brand Story Module Layout & Design
Choose the right Amazon Brand Story module types (carousel, text+image layouts, comparison-style, etc.)
Design on-brand visuals: founder, team, factory, ingredients, lifestyle
Simple infographics that support claims (quality, process, certifications)
Line or collection callouts that guide shoppers to other products
Optimized for both desktop and mobile viewing
04
Delivery & Implementation Support
Provide final Brand Story designs and copy in implementation-ready format
Clear mapping of which Brand Story to apply to which ASINs and brand nodes
Optional support for upload and configuration in Seller/Vendor Central
Where Brand Story Sits in Your Amazon Creative Stack
Under Amazon Creative Optimization, you have:
Product Image Optimization (PDP stack)
A+ Content (below the fold product story)
Brand Story (above the A+—brand narrative and cross-sell)
Storefront design
Product and ad video
Brand Story is the piece that:
- Bridges individual products to the brand behind them
- Helps multi-SKU brands cross-sell and show "more from this brand"
- Signals professionalism and trust to shoppers deciding between you and a random seller
Works best when combined with A+ Content and Storefront, so shoppers see a consistent brand from top to bottom
For full-service clients, we align Brand Story with off-Amazon messaging (site, email, retail) so everything tells the same story
From Generic Brand Story to a Real Narrative on Amazon
01
Discovery & Brand Intake
Questionnaire + call (optional) to understand your brand history, values, product lines, and target customer
Review existing marketing materials: decks, website, packaging, retail displays, etc.
02
Narrative & Module Strategy
Decide the top 2–3 brand angles we want to lean into on Amazon
Map these angles into a Brand Story module sequence: what each panel should communicate and show
03
Copy & Design
Write copy for each Brand Story panel/module—tight, persuasive, and scannable
Design visuals that use your brand assets but are optimized for Amazon's layouts
One to two revision rounds to fine-tune emphasis, imagery, and claims
04
Handover & Setup
Deliver implementation-ready assets and copy
Provide instructions for how to assign the Brand Story to your ASINs
Optional: we implement directly in your Amazon account if we have access as your partner
What You Stop Dealing With Once Brand Story Is Done Properly
You stop:
Leaving the Brand Story section blank or filled with placeholder text
Letting your Amazon presence feel like a random reseller, even though you're a serious brand
Trying to jam your entire About page into a space that wasn't meant for essays
Missing opportunities to guide shoppers to your other lines and hero SKUs
Instead, you:
Present a coherent brand narrative across all your listings
Give shoppers a reason to trust you and pay your price
Make your Amazon presence feel like an extension of your real brand, not an afterthought
Real Client Scenarios
Heritage Food & Beverage Brand Going DTC on Amazon
We designed a Brand Story that highlighted family history, sourcing, and commitment to quality ingredients, tying together multiple SKUs under one narrative. Shoppers finally saw the brand, not just individual products.
Premium Skincare Brand With Clinical Credibility
We used Brand Story modules to emphasize lab testing, key actives, and dermatologist backing. The brand positioning became clear, and shoppers stopped treating them like a random Amazon-only brand.
Manufacturer Launching Their Own Brand
We turned their manufacturing background and quality control process into a story about trust and reliability. The Brand Story helped reframe them from "new Amazon brand" to "experienced manufacturer entering retail."
How We Price Amazon Brand Story Design
Pricing depends on:
Number of brands or sub-brands you need Brand Stories for
Whether we're creating new visual assets or primarily using your existing photos and brand elements
Whether this is part of a larger A+ and Storefront creative engagement
Common setups:
Single Brand Story for one brand with a focused catalog
Multiple variations for brands with distinct product lines or regions
Bundled with A+ Content and Storefront design for a full brand refresh
Note:
If you just want to tick the Brand Story box with a generic block of text, you probably don't need us. If you want to use that space to actually differentiate and cross-sell, that's what we're building.
Ready to Build an Amazon Brand Story That Actually Tells Your Story?
If you're launching a Brand Story or redesigning one that's not working, you need a team that knows what shoppers care about and how to communicate it. Let's build a Brand Story that gives shoppers a reason to remember you.
Or explore our full Amazon creative services →
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