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Brand Guidelines for Brands That Finally Want to Look Like a Brand

If you've grown without any real brand guidelines, you're not alone. Logos are inconsistent, colors drift, and every new designer "interprets" your brand differently. We create practical, no-nonsense brand guidelines so your team, agencies, and partners all build from the same playbook—on Amazon and everywhere else.

Get a Fast Quote for Brand Guidelines

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

This Brand Guidelines Service Is for You If…

You've been in business for years but never documented your brand identity.

Every designer you hire asks, 'Do you have a brand guide?' and you send a logo file and a hope.

You're an established manufacturer finally building a consumer-facing brand and need to get your look and voice right from day one.

Your website, Amazon listings, social, and packaging all look like slightly different brands.

You're about to invest in serious creative (Amazon, DTC site, ads) and don't want to rebuild from scratch every time.

Filter (blunt):

If you just want a logo slapped on a PDF, this isn't for you.

If you want clear, usable rules that non-designers can understand and follow, this is exactly what we're selling.

What You Actually Get (Beyond "We'll Make It Look Nicer")

Main image CTR optimization isn't Photoshop tricks. It's a systematic process to test and improve your most important creative asset on Amazon.

Brand Foundations

Brand positioning snapshot – who you are, who you serve, what makes you different.

Core promise / elevator pitch – 1–2 versions: one for consumers, one for trade/partners.

Do & don't summary – how you should show up vs. how you should never show up.

Logo System & Usage + Color System

Primary logo, secondary logo, and icon mark with clear rules for minimum sizes, clear space, backgrounds and color variations.

Primary brand colors with HEX / RGB / CMYK values.

Secondary/support colors with guidance on when to use them.

Accessibility / contrast notes and example 'do' and 'don't' color combinations.

Typography

Primary and secondary typefaces (web + print).

Hierarchy examples: H1, H2, body, captions.

Usage examples for: Website, Amazon listings (where fonts are constrained), Presentations and documents.

Imagery & Icon Style

Examples of on-brand photography: lighting, framing, mood, scenarios.

What to avoid: cheesy stock, over-editing, off-brand filters.

Icon and illustration style guidelines (line weight, shapes, level of detail).

Voice & Messaging Basics

Tone of voice description: formal vs casual, direct vs playful, etc.

Phrase bank: approved phrases and key lines to reuse.Words/phrases to avoid.

Short examples by channel: Amazon, email, website, packaging.

Amazon & Ecommerce Applications

Example PDP image set that shows how the brand style translates into infographics.

Example A+ Content layout in your brand style.Example Brand Story styling.

Example Brand Story styling.

Notes for Storefront: hero usage, tiles, and banners.

Deliverable format:

A clear, navigable PDF (and optional Figma link) your team can share with designers, photographers, and agencies.

Brand Guidelines Are the Operating System for All Your Creative

Once the guidelines exist, everything else gets easier and more consistent:

Amazon Listing Optimization

Copy and images follow one look and voice.

A+ Content & Brand Story

Design and messaging line up with what you say everywhere else.

Product Image Optimization & Video

Creative looks like it came from the same brand, not three vendors.

DTC Website, Ads, and Email

Your external teams finally have rules.

For ongoing clients, we use this document as the source of truth any time we create new Amazon or cross-channel assets.

From "We Have a Logo Somewhere" to a Usable Brand Guide

We organize what you have, fill in the gaps, and give you a clear system anyone can follow.

01
Intake & Audit

Collect whatever you have now: logos, old decks, packaging, website, Amazon listings, social, sales sheets. Quick call to understand how you talk about the brand, what you like, and what you hate. Identify what's worth keeping vs. what needs to be tightened or re-thought.

02
Draft Identity System

Organize existing elements into a coherent system (logo, color, type, imagery). Fill in gaps where you never had rules. Draft initial tone of voice definitions and example lines.

03
Build the Guidelines Document

Create the actual brand guidelines document with: Foundations, Logo usage, Color & type, Imagery & icon style, Voice & messaging, Amazon/ecommerce applications. Include clear 'do/don't' visuals so non-designers can understand.

04
Review & Finalize

Walk you through the guide on a screen-share (or loom) and capture feedback. Refine anything that feels off or impractical. Deliver final PDF + source file (if agreed) and organize exports of logos, color palettes, and type specs.

05 (Optional)
Implementation Support

Short onboarding session for your team or partners to walk through how to use the guide. Optional template set: Amazon PDP templates, A+ wireframes, or simple slide templates following the guide.

Examples

Manufacturer Going DTC for the First Time

They had a logo and some packaging, but everything else was improvised. We built a lean brand guide and Amazon examples so their new listings, Storefront, and future site redesign all worked from the same system.

Legacy Brand With Inconsistent Creative

Years of different agencies = dozens of versions of the logo and colors. We standardized the identity and built a simple brand guide their internal team could enforce.

Fast-Growing Amazon Brand Hiring More Designers

They were scaling SKUs and creative but had no rules. We created guidelines plus Amazon-specific templates so new designers could plug in without diluting the brand.

How We Price Brand Guidelines

Variables:

Whether you already have a logo and basic identity or need us to define more from scratch.

How deep the guide needs to go (basic core guide vs. extended system with templates).

Whether we're also doing Amazon creative work (images, A+, Storefront) in the same engagement.

Typical setups:

Core Brand Guidelines – focused, 15–30 page guide with foundations, logo, color, type, imagery, and basic voice.
Brand + Amazon Pack – core guide plus explicit Amazon examples and a few starter templates for PDP images/A+.
Full Creative Program Add-On – guidelines created as Phase 0 before we roll into Listing Optimization, Amazon - Creative, and Programs.

Frequently Asked Questions

If you already have a logo, we keep and systematize it. Full logo redesigns are a separate scope. We'll tell you straight if your current logo is holding you back.

We don't drag you through a 6-month process with 100-slide decks. This is a practical, execution-focused guide built to support Amazon and ecommerce right now, with enough structure to scale.

Most brand guidelines projects take 3–6 weeks, depending on how messy things are now and how fast you give feedback.

Yes—if we do our job. We design the guide so real humans can understand it quickly: lots of examples, clear rules, and minimal jargon.

Yes. We can either handle updates for you or your designers can edit the source file (if included in scope). Many brands treat this as a living document.