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Amazon Ad Reporting & Analytics That a CEO Can Read in One Page

You don't need more data. You need the right data presented in a way your leadership team can understand and act on. We turn your Amazon ad performance into clear dashboards and summaries tied to TACOS, contribution margin, and real business goals—so you stop arguing over screenshots.

Talk About Reporting & Analytics

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$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need This If…

You're drowning in Ads Console, Excel, and agency PDFs and still can't answer simple questions.

Leadership asks "Is this profitable?" and everyone dances around the answer.

Reports are built for the PPC manager, not the CFO or CEO.

You run multiple marketplaces or brands and can't see a clear blended picture.

You suspect your current reporting is cherry-picked to make someone look good.

Filter (blunt):

If your monthly ad spend is small and no one in leadership cares, you don't need this. If Amazon ads are a real line on the P&L, you should be able to see what's happening in one page.

What You Actually Get (Beyond a Fancy Dashboard)

KPI & Stakeholder Alignment

Sit down with Amazon P&L owners, marketing/ecommerce leadership, and sometimes finance. Decide what actually matters: revenue mix, TACOS, contribution margin, new-to-brand. Output: a short list of must-have KPIs by stakeholder.

KPI & Stakeholder Alignment

Reporting Framework & Architecture

Define the structure: executive summary (1 page), performance dashboards (weekly/bi-weekly), deep dive views. Decide slices by marketplace, product line, funnel stage. No more random views—everything has a purpose.

Reporting Framework & Architecture

Custom Dashboard & View Design

Dashboards that answer questions, not flex data. At-a-glance views for leadership, operational views by campaign and SKU, flags and signals for what's trending wrong or where to push. Tools adapt to your stack.

Custom Dashboard & View Design

Analytics for Decisions, Not Reports

Build logic that supports decisions: do we increase or cut spend? Which SKUs deserve more budget? Is DSP pulling its weight? Are we paying too much for branded traffic? Optional: AMC integration where it adds clarity.

Analytics for Decisions, Not Reports

Implementation & Training

We don't just hand you a PDF and walk away. Help your team or BI system adopt it, document the data flows and logic, set up ongoing updates. Optional: quarterly or monthly review calls to iterate.

Implementation & Training

We don't just hand you a PDF and walk away. Help your team or BI system adopt it, document the data flows and logic, set up ongoing updates. Optional: quarterly or monthly review calls to iterate.

Implementation & Training

We don't just hand you a PDF and walk away. Help your team or BI system adopt it, document the data flows and logic, set up ongoing updates. Optional: quarterly or monthly review calls to iterate.

How We Go From Chaos Reports to a Clean Reporting System

01
Discovery & KPI Definition

Review existing reports, decks, exports, dashboards. Identify what's redundant, what's missing, and what no one ever uses. Align on what decisions you're trying to support with reporting.

02
Mapping & Data Model

Define where each metric comes from: Amazon Ads console, Seller/Vendor Central, AMC, 3rd-party tools, finance. Sketch data flow and structure. Agree on definitions: what you call 'net sales,' 'contribution margin,' 'TACOS.'

03
Dashboard & Template Build

Design and build executive summary layouts, core dashboards, and key deep-dive views. Layer in comparisons vs previous periods and targets, basic alerts/flags. (Who builds it: us, your BI team, or hybrid—we own the structure.)

04
Validation & Training

Sanity check: spot-compare dashboard numbers vs raw exports. Walk your team through how to use the system. Document how data is pulled, transformed, and updated so it doesn't die when one person leaves.

What You Stop Dealing With Once Reporting Is Fixed

You stop:

Sitting through 40-slide decks of screenshots with no clear conclusion

Fighting over whose spreadsheet is 'right'

Asking five times what TACOS is or why it moved

Making gut calls because the data is too messy to trust

Instead, you:

Have one source of truth for Amazon ad performance

See the numbers that leadership actually cares about

Make data-driven decisions without arguments or confusion

Example Client Situations

Multi-Brand Manufacturer With Fragmented Reporting

Rolled three different reporting systems into one standardized framework across brands and regions → leadership could compare performance apples-to-apples and budget accordingly.

DTC Brand With Overcomplicated Dashboards

Stripped down noisy BI dashboards into a simple exec view + a few tactical pages → CMO and CEO stopped asking for custom one-off reports every week.

Brand With 'PowerPoint Reporting' From Agency

We replaced agency highlight decks with live dashboards and a one-page monthly summary → less narrative spin, more clear numbers.

How We Price Amazon Ad Reporting & Analytics

Usually a project-based fee, based on:

Number of marketplaces and brands in scope

Whether we're using your existing BI stack or building from scratch

Level of integration with finance / contribution margin data

What you get:

KPI alignment + documentation

Reporting framework and architecture

Dashboard and/or template builds

Training + implementation support

Ongoing advisory / iteration can be added as a light retainer or folded into Core Ads Management or a Program.

Frequently Asked Questions

We adapt to your stack—could be native Amazon tools, Looker Studio, Power BI, Tableau, Sheets, etc. The main value is the logic and structure, not which charting tool we click.

If you want contribution margin and more advanced P&L views, yes, we'll need either data feeds or input from finance. If you only want ad metrics and TACOS off Amazon revenue, we can work with that too.

Ideally yes. They can still send commentary, but the source of truth should be your system—not whatever PDF they feel like sending that month.

Yes. In many cases, we design the model, views, and spec, and your internal team or existing vendor handles the technical build.

Simple single-market setups can be done in a few weeks. Multi-brand, multi-country builds with margin data can take longer. Expect a few weeks to a couple of months, not days.