CROSS CHANNEL ECOMMERCE SERVICE
TikTok Shop Setup & Management for Brands That Actually Belong on TikTok
TikTok Shop is not a toy—it's a commerce channel. If your product makes sense in short-form video and you already know how to fulfil orders like an adult, we'll set up and manage TikTok Shop so it drives real revenue instead of being a messy experiment someone on your team "tried once."
You're a Fit for TikTok Shop Setup & Management If…
Your product visually demos well in short-form video (beauty, fashion, tools, gadgets, food, etc.)
You're already selling on Amazon / DTC with real volume and stable ops
You (or partners) are already making TikToks or have creators talking about your space
You want TikTok to be an actual profit center, not just "branding"
Your team does not have time to figure out catalog sync, coupons, commissions, and logistics across yet another platform
Blunt filter
If you're not ready to ship reliably, don't open another sales channel
If your product is boring on video, TikTok Shop is probably not your best lever
What You Actually Get
(Not "We'll Turn On TikTok Shop and Hope")
Product & Channel Fit Assessment
Review your product type, price point, and margins
Analyze Amazon and/or Shopify performance
Evaluate existing or planned TikTok content
Determine if TikTok Shop makes financial sense
Identify which SKUs are suitable for the platform
TikTok Shop Setup & Configuration
TikTok Shop account creation and verification
Business details, policies, and payout setup
Shipping options and SLAs configuration
Return/refund policies aligned with your operations
Compliance-friendly setup
Catalog & Offer Structure
Select SKUs based on visual demo strength and margins
Design hero SKUs, bundles, and starter kits
Create simple promos creators can explain quickly
Structure offers for 5-second comprehension
Balance discounts with profitability
Content & Creative Alignment
Align product data with content hooks and angles
Ensure claims are compliant and realistic
Advise on which products to feature in content
Structure offers to make 'shop now' seamless
Coordinate shopping backend with video promises
Logistics & Operations Alignment
Confirm reliable fulfillment within time windows
Ensure packaging won't embarrass you on video
Set guardrails to prevent viral disasters
Coordinate with existing ops infrastructure
Plan for scale scenarios
Ongoing Shop Management & Optimization
Monitor sales, conversion, and fulfillment metrics
Optimize pricing, bundles, and discounts based on data
Refine catalog (double down on winners, cut dead weight)
Coordinate with Amazon and DTC pricing strategy
Continuous tuning based on performance
TikTok Shop Is a Layer on Top of Your Existing Engine—not a Replacement
Amazon
Impulse + entertainment + social proof at the speed of the feed
Shopify/DTC
Brand storytelling + higher margin + email/SMS capture
TikTok Shop
Search intent + reviews
We make sure:
Offers on TikTok don't blow up your Amazon pricing or promos
You're not driving all your best margin to a channel you don't control
The role of TikTok is clear—new customer acquisition, launch mechanism, or complementary sales channel
01
Fit & Economics Check
Review your products, margins, and current channels. Run rough-cut math on discounts, commissions, shipping/returns. Decide yes/no on TikTok Shop and which SKUs and offer types make sense.
02
Account & Policy Setup
Set up or audit TikTok Shop account. Configure payment, shipping, and return policies. Ensure everything aligns with your operations and risk tolerance.
03
Catalog & Offer Build
Onboard products and offers into TikTok Shop. Ensure titles, images, and descriptions are clean, accurate, and aligned with content. Build the first wave: hero products + no-brainer bundles.
04
Launch & Early Optimization
Coordinate launch with organic content, creator seeding, and paid efforts. Monitor early performance (conversion, refunds, fulfillment health). Adjust pricing/offers quickly based on real behavior.
05
Scale or Contain
If TikTok Shop shows healthy unit economics → scale SKUs and offers. If it's messy or low-quality → limit its role or pause it. Get a clear decision, not endless testing without structure.
What You Stop Doing Once We Own TikTok Shop Setup & Management
You stop:
Letting someone on the team half-connect TikTok to your store and then forget about it
Guessing which SKUs and offers might work on TikTok
Worrying that a viral moment will destroy your fulfillment or reviews
Treating TikTok Shop like a gimmick instead of asking "does this make money?"
Instead, you:
Have a disciplined, clearly positioned TikTok Shop presence—or a clear decision not to do it
Use TikTok as a real channel with defined goals and constraints
Integrate it into your Amazon and DTC strategy instead of fighting them
Real Client Scenarios
If TikTok is where your customer hangs out, you either treat it like a real channel—or you leave that ground to someone else.
Beauty Brand With Strong TikTok Organic
Videos already getting traction, but no clean purchase path. We set up TikTok Shop with tight hero SKUs and bundles → social proof finally drove measurable revenue, not just views.
Gadget Brand With Viral Potential but Thin Ops
Good product for video, fragile fulfillment. We scoped a limited SKU set, tighter inventory limits, and honest SLAs → allowed exposure without exploding customer service.
Amazon-First Brand Testing TikTok as Top-of-Funnel
We synced offers across Amazon and TikTok Shop, keeping pricing sane, and used TikTok to introduce bundles and new launches → incremental channel that fed back into Amazon and DTC.
How We Price TikTok Shop Setup & Management
Setup Project
Fit analysis, account setup, catalog + offer build, initial launch support.
Ongoing Management Retainer
Offer tuning, catalog updates, performance monitoring, ops alignment.
Advisory-Only Option
For teams with strong internal social/content capability who need structure on the commerce side.
If the numbers don't work after we run the math, we'll tell you not to do TikTok Shop right now—no FOMO games.
Frequently Asked Questions
If Your Product Is Built for the Feed, Don't Treat TikTok Shop Like an Afterthought
Done right, TikTok Shop can be a serious channel—not just a link in your bio. Done wrong, it's just another place to leak margin and upset customers. Build it on purpose.
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