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Amazon DSP Advertising for Brands That Want More Than Expensive Impressions
DSP is powerful and easy to waste money on. We only run Amazon DSP when the fundamentals are in place—then use it for what it's best at: high-intent audiences, advanced remarketing, and incremental reach that still ties back to revenue and TACOS.
You're Ready for DSP If…
You already have scale on Amazon via Sponsored Products/Brands/Display.
TACOS is under control and you're looking for incremental growth, not a band-aid.
Your catalog, pricing, reviews, and logistics are stable.
You have meaningful off-Amazon traffic or awareness that DSP can amplify.
Leadership cares about incremental lift and long-term customer value, not just last-click.
Filter (blunt):
If your basic ads, listings, and operations are broken, DSP will just burn money faster. We'll tell you "not yet" if that's the case.
What You Actually Get (Beyond "We'll Turn On DSP")
Five pillars that make DSP a strategic investment, not a money pit.
Where DSP Sits in Your Amazon Funnel
Sponsored Products = core demand capture + ranking.
Sponsored Brands = brand layer + Store traffic + mid-funnel.
Sponsored Display = remarketing and product/category defense.
DSP = advanced prospecting and remarketing with deeper audience controls and wider reach.
Most brands should graduate into DSP, not start there. We treat it as an extension of a working ad system, not a magic switch.
How We Launch and Run Amazon DSP Like Adults
01
Feasibility & Planning
Pre-Launch
Validate readiness (budget, catalog, performance). Agree on goals: new-to-brand growth, LTV, category share, retail support, etc. Decide initial audience mix and budget allocation across prospecting vs remarketing.
Goal:
DSP plan + budget recommendation
02
Build Audiences, Creative, and Placements
Launch Phase
Set up audience segments, exclusions, and targeting. Develop or adapt creative assets (static banners, video units). Configure placements and initial bid strategies.
Goal:
Campaign setup and creative
03
Launch, Learn & Control
Months 1–2
Launch with defined test windows and benchmarks. Monitor spend, frequency, and performance closely in the early phase. Kill or adjust underperforming audiences/placements; double down where we see signal.
Goal:
Performance data and optimization insights
04
Scale (If It's Earning the Right to Scale)
Ongoing
Scale budgets into proven audiences and formats. Extend into new, adjacent audiences carefully. Integrate DSP learnings into your broader Amazon strategy.
Goal:
Scaled, proven DSP channel
What You Stop Dealing With Once We Own DSP
You stop:
Being pitched DSP as "you need this to be serious on Amazon" with no grounding.
Buying big impression numbers with no clear story on revenue impact.
Letting DSP run as a black box your team doesn't really understand.
Instead, you:
Only use DSP when it's actually justified.
Get a clear explanation of what each campaign is trying to do and how it's measured.
See DSP as one piece of your Amazon + retail + DTC growth system, not its own universe.
Example Client Situations
Not sure if you're ready for DSP?
Category-Leading Brand With Retail Presence
Used DSP to reinforce brand and product awareness around key retail windows and Amazon promos → lift in branded search and incremental Amazon sales during key periods.
High-LTV Consumables Brand
Built purchase-based audiences and tailored DSP to push repeat and cross-sell → improved LTV and healthier repeat mix without overpaying for cold traffic.
Brand Burned by Previous DSP Agency
Shut down bloated, unfocused campaigns and rebuilt around a few high-intent audiences with clear measurement → lower spend, higher clarity, actual contribution to TACOS.
How We Price Amazon DSP Advertising
Depends on:
Monthly DSP budget (there will be a realistic minimum).
Number of regions/marketplaces.
Complexity of audience strategy and creative production.
Typical structure:
Management fee based on DSP spend bands.
Optional creative production fees for banner and video assets if you don't have them.
Often combined with Core Ads Management so DSP is coordinated with SP/SB/SD.
If a DSP budget is so small that results will be noisy and meaningless, we'll tell you not to bother.
Frequently Asked Questions
Real answers to the questions brands ask about Amazon DSP.
Want DSP That's Justified by the Numbers, Not the Hype?
If you're ready for upper-funnel and advanced remarketing on Amazon, you also need someone willing to say no when DSP isn't earning its keep. That's how we approach it.
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