Lab 916 helps Rapid Brands—creator of the Rapid Ramen Cooker—upgrade every Amazon touchpoint, eliminate duplicates and knockoffs, and expand into new microwaveready SKUs. In six months: 95% Buy Box control, +10 pts CVR (9% → 19%), and ACOS reduced from 30% to 17%.
Quick facts
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**Brand** |
Rapid Brands |
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**Hero product** |
Rapid Ramen Cooker |
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**Founder** |
Chris Johnson |
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**Retail footprint** |
Walmart, Target, CVS & more |
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**Marketplace** |
Amazon.com (US) |
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**Engagement scope** |
Creative overhaul · Catalog cleanup · New product launches · Counterfeit enforcement · Amaz |
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**Headline results (6 mos.)** |
95% Buy Box share · +10 pts CVR · −43% ACOS · 2× catalog revenue |
The company
Rapid Brands became a household name after Shark Tank. Millions of units have sold nationwide across major retailers, and the line now includes Rapid Mac, Rapid Rice, pizza reheaters, and more.
The challenge
Outdated• content with no A+
Duplicate• listings and rogue sellers splitting reviews and Buy Box
Counterfeits• undercutting price and trust
Friction• launching new SKUs due to poor variation setup and inefficient ads
The solution
Creative & content overhaul
Mobile• optimized hero images highlighting speed, microwave safety, BPA free material
Full• A+ suite and Brand Story with founder timeline and product comparison
One• page Storefront organized by meal type with bundles for dorm shoppers
Catalog & IP control
Merged• 14 duplicate ASINs; locked content via Brand Registry
Weekly• enforcement sweeps; rogue offers reduced by 85% in 90 days
Transparency• codes on core SKUs
Inventory & logistics sync
Weekly• coordination with retail ops and FBA to maintain in stock rates year round
Amazon Ads
Phase• 1 (Weeks 1–3): exact brand defense; negative “bowl/tupperware”
Phase• 2 (Weeks 4–8): broad to exact harvesting on “microwave ramen,” “instant cooker”
Phase• 3 (Months 3–6): SB Video for Rapid Mac/Pizza; product targeting on competitor gadgets
The results (before → 6 months)
Buy• Box ownership: 58% → 95%
Conversion• rate: 9% → 19%
ACOS:• 30% → 17%
Catalog• revenue: 1× → 2×
Rogue• offers: 43 → 5
New• product share of sales: 0% → 22%
Which tools
Brand• Registry for catalog control and content locking
Sponsored• Products, Sponsored Brands, Sponsored Display with daily bid optimizations
Transparency• program to protect from fakes
Search• term diagnostics and performance dashboards
Weekly• logistics syncs to align retail DC and FBA timelines
