Lab 916 helps Rapid Brands—creator of the Rapid Ramen Cooker—upgrade every Amazon touchpoint, eliminate duplicates and knockoffs, and expand into new microwaveready SKUs. In six months: 95% Buy Box control, +10 pts CVR (9% → 19%), and ACOS reduced from 30% to 17%.
The Challenge
Smallflower’s catalog had over 1,000 SKUs—but inconsistent variations, duplicate listings, and flat-file errors made visibility and performance suffer. Their branded content lacked cohesion, and ad spend was being spread thin across low-priority products.
They partnered with Lab 916 to:
- Consolidate their Amazon catalog and fix backend listing issues
- Rebuild the top 30 product listings with optimized keywords, imagery, and A+ content
- Implement smart segmentation for ad targeting based on purchase patterns
- Set up reliable FBA replenishment workflows to avoid stockouts
What We Did
Lab 916 conducted a 360° audit and rolled out improvements in three sprints:
1. Retail Readiness Build
- Rewrote listing copy for top 30 ASINs
- Produced new product images and A+ content
- Added Brand Story and storefront redesign
2. Ads & Reporting Overhaul
- Moved from auto to keyword-segmented targeting
- Implemented negative keyword rules to reduce wasted spend
- Built a custom dashboard tracking tacos by SKU, campaign ROI, and conversion lift
3. Logistics & Retention Strategy
- Rebuilt FBA forecasting model
- Enabled multi-pack and Subscribe & Save for top SKUs
- Introduced lead-nurture flow via email follow-ups to repeat buyers
key metrics
The Results
+38%
Total revenue growth
over 90 days
+52%
Conversion rate improvement
on optimized listings
-43%
ACoS waste by cutting
underperforming keywords
+70%
Subscribe & Save adoption,
increasing LTV
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