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Amazon growth, in-house feel.

Lab 916 runs all six drivers of your Amazon channel — ads, listings, ops, data, logistics, tech — as one integrated team. Flat fee, never a percentage.

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Recognition

Recognition

Why Amazon recognized Lab 916 as Challenger of the Year

Out of thousands of agencies, Amazon picked Lab 916 for one reason: client outcomes nobody else was producing. KOBO Candles was one of them — watch Amazon tell the story.

Out of thousands of agencies, Amazon picked Lab 916 for one reason: client outcomes nobody else was producing. KOBO Candles was one of them — watch Amazon tell the story.

Read More on Amazon.com

The six drivers we manage

The six drivers we manage

Running an Amazon business looks like chaos. Lab 916 organizes it into six systems.

No other Amazon agency frames it this way. Once you see the six drivers, the entire job becomes legible — and runnable.

No other Amazon agency frames it this way. Once you see the six drivers, the entire job becomes legible — and runnable.

Before — running it yourself

Before — running it yourself

Every channel, every day, all at once.

After — Lab 916 running it for you

After — Lab 916 running it for you

Six systems. One team. Everything connected.

01

01 — LISTING PERFORMANCE

01 — LISTING PERFORMANCE

Creative built from Amazon data.

All copy, hero images, product detail page images, A+ Content, lifestyle photography, infographics, and video — produced in-house. Every asset created from Amazon-specific data and best practices, not generic creative briefs. 15 years of pattern recognition for what actually converts on this platform.

02

02 — ADVERTISING

02 — ADVERTISING

Award-winning ad management.

Sponsored Products, Sponsored Brands, Sponsored Display, DSP, plus off-Amazon traffic that feeds back to your storefront. Full-funnel architecture, daily bid optimization, search-term harvesting, brand defense, conquesting, dayparting, creative testing. Built and managed by the team that earned Amazon's 2023 Challenger Award.

03

03 — ACCOUNT MANAGEMENT

03 — ACCOUNT MANAGEMENT

Strategy and execution.

The strategic calendar plus the daily ops. Listing health, support tickets, brand registry, attribute fixes, discount strategy, deal setup. Plus the events that win the year — Prime Day, Black Friday, Q4 — prepped, executed, and post-mortemed end-to-end. We do the thinking and the doing.

04

04 — DATA & REPORTING

04 — DATA & REPORTING

Amazon's data, made digestible.

Custom dashboards, monthly performance reports, quarterly business reviews, proactive alerts on anomalies. Plus continuous monitoring of Amazon's policy and best-practice updates — when the platform changes, we change with it, fix what breaks before it costs you, and brief you on what actually matters.

05

05 — LOGISTICS

05 — LOGISTICS

Inventory's sweet spot.

FBA inbound shipments, 3PL coordination, multi-channel fulfillment, reimbursement recovery, IPI score management. The daily fight: keeping the right SKUs in stock without overpaying Amazon for storage, long-term fees, or surprise charges. Forecasting, replenishment, and removal orders — all handled so you never see a stockout or a surprise bill.

06

06 — SOFTWARE & TECH STACK

06 — SOFTWARE & TECH STACK

The full stack, managed for you.

Helium 10, DataDive, Jungle Scout, and other cutting-edge Amazon tools — plus our own proprietary internal systems and SOPs. We license the full stack so you don't have to, and the strategist running your account actually knows how to use every tool in it. We're always testing what's new as the Amazon ecosystem evolves.

8+ year client partnership

8+ year client partnership

Eight years (and counting) inside a Lab 916 partnership. Hear it from Anthony.

Anthony Qaiyum

President • Merz Apothecary / Smallflower

President • Merz Apothecary / Smallflower

We consider Lab 916 to be part of our team. Lab 916 Amazon services have beat out every other Amazon agency I have ever worked with in the past 10 years. They are really smart and the team has helped us with Amazon issues and strategy, web marketing, and more.

148-year-old specialty pharmacy in Chicago · since 2018

148-year-old specialty pharmacy in Chicago · since 2018

How we work

The Lab 916 Method

Same three steps, whether you're already on Amazon or not.

01. Diagnose

We audit your account top-to-bottom across all six drivers. You get a written diagnosis — what's working, what's leaking, and what's missing.

02. Formulate

We design a custom growth plan and prioritize the levers with highest ROI first. You approve every move before we touch anything.

03. Scale

We execute, report, and iterate. Weekly check-ins, monthly performance reports, quarterly business reviews — plus a dashboard you can read at 3 a.m. No surprises, ever.

After kickoff

After kickoff

Working with Lab 916, day to day

One dedicated strategist, a full team behind them, and zero ambiguity about what's happening with your account.

One dedicated strategist, a full team behind them, and zero ambiguity about what's happening with your account.

Your dedicated strategist

One senior lead acts as your fractional Amazon COO. They coordinate the creative, ads, account management, and tech teams behind the scenes — you only deal with one person, and that person owns the outcomes. They operate your Amazon channel like it's their own business — not a ticket queue, not a SOP to follow.

Communication on your terms

Slack, email, WhatsApp, Google Meet, Microsoft Teams, or phone — whichever your team already uses. Weekly, biweekly, or monthly check-ins based on your engagement, plus monthly performance reports and quarterly business reviews. We adapt to how you work.

Custom reports, real translation

Reports built for your business — not automated Excel dumps you have to decode. We blend Amazon data with the rest of your operation, formatted for the stakeholders who actually need to read it. Helicopter view or full drill-down, depending on the question. Plus the hard truths most agencies are afraid to say out loud — what's not profitable, what's not working, the calls you'd rather not make. Then a plan to fix it.

Always one step ahead

You hear about it from us first — with the fix already in motion, or the win already set up.  The fixes you'd notice: listing suppressions, attribute breaks, ad disapprovals, POAs to reinstate listings. The wins you wouldn't: variation setups, browse node moves, business pricing tiers, subscribe-and-save, voice-of-customer monitoring, A/B tests — plus the dozens of smaller plays that compound.

Sounds like the team you've been looking for?

Book a call

Trusted by 500+ Amazon brands
across 30+ categories and 8+ marketplaces

Food & Beverage
Beauty
Health & Wellness
Pet Care
Home & Lifestyle
Electronics

Operating in 8+ marketplaces:

United States · Canada · Mexico · UK · Germany · France · Italy · Spain · Japan

What we run for you

What we run for you

Everything you need to scale on Amazon — in one system.

Four core services. Senior experts. One flat fee.

Four core services. Senior experts. One flat fee.

01 — ACCOUNT MANAGEMENT

01 — ACCOUNT MANAGEMENT

We run your Amazon day-to-day so you don't have to.

Inventory, listings, support tickets, reporting, tentpole prep — handled by senior Amazon operators who know the platform inside out.

Multi-marketplace: US, EU, UK, Japan

Listing health + suppression resolution

Inventory + reimbursement recovery

Prime Day & Black Friday execution

Learn more →

02 — ADVERTISING

02 — ADVERTISING

Award-winning ad strategy that lowers ACoS and grows TACoS.

Sponsored Products, Brands, Display, DSP — managed by the same team that earned Amazon's Challenger Award.

Full-funnel campaign architecture

Search-term harvesting + negation

Brand defense + competitor conquesting

DSP & off-Amazon traffic

Learn more →

03 — CREATIVE & LISTING

03 — CREATIVE & LISTING

Listings, A+ Content, Storefronts — built to convert clicks into orders.

Hero images, infographics, lifestyle, video, copy — every asset designed for the first second on the page, and built from Amazon-specific data.

Title + bullet rewrites with keyword laddering

Premium A+ Content + Storefronts

Hero image + infographic suite

Listing video production

Learn more →

04 — TECHNICAL SUPPORT

04 — TECHNICAL SUPPORT

Listing suppressions, account health, reimbursements — resolved fast.

The unglamorous, high-stakes stuff that drains your team. We handle it daily so you don't lose a weekend to a Seller Central ticket.

Listing reinstatement + Brand Registry fixes

Account health + ASIN compliance

FBA reimbursements + reconciliation

Backend attribute fixes

Learn more →

Proven results

Lab 916 by the numbers.

15 years of compounded Amazon work, in six numbers.

2025

150M+

Client revenue generated, 2025 alone

Across 30+ categories from launch-stage brands to nine-figure retailers.

500+

Amazon accounts managed

Seller Central, Vendor Central, hybrid — we’ve run all three.

15+

Years compounded expertise

Senior bench depth — no junior-only accounts.

98%

Client retention rate

Clients stay because results compound — and because we earn the next month every month.

80%

Faster problem resolution

Listing suppressions, account-health flags, and ticket escalations resolved 80% faster than standard Amazon support.

1,000+

Successful product launches

Startups to enterprise — listing build, BSR climb, and ad ramp.

Why teams pick Lab 916

Lab 916 is built to operate as your Amazon growth team — over agencies and in-house

Not another vendor on a quarterly call. A team that owns outcomes the way an internal Amazon department would. Here's how Lab 916 stacks up against the alternatives most buyers are choosing between.

LAB 916BEST FIT
TYPICAL AGENCY
IN-HOUSE TEAM

Pricing

Built for your profit, not our percentage

Flat fee. Aligned with your growth, not your ad spend.
% of ad spend — incentive misaligned with profit.
Salaries + benefits + software ($300K+/yr loaded).

Expertise

Senior experts on call, daily

Senior Amazon experts on every account. 10+ years average — ex-Amazon and Amazon-trained, no junior reps.
Junior reps doing daily work. Senior strategy is sales-only.
Near-impossible to hire one person who knows all six drivers.

Coverage

Six drivers, one team

Full-spectrum: ads, creative, ops, support, logistics, tech.
One service. You stitch the rest together yourself.
Need to hire 4–5 specialists, or accept gaps.

Flexibility

Built to love you, not churn you

30-day rolling. Project, monthly, or quarterly — your call. We earn the renewal every month.
6–12 month minimums. Auto-renewal traps.
Hard to flex up/down with seasonality. Layoffs are messy.

Accountability

Your Amazon COO, not just an agency

One team owns it end-to-end — strategy and execution under the same roof, same team, same accountability.
Strategy from sales, execution from juniors. Diffused ownership.
Manager + IC, both stretched. Knowledge silos within the company.
It's clear they care. It's clear everyone has their area of expertise. And it matters to them.
Anthony Qaiyum

Anthony Qaiyum

President · Merz Apothecary

Is this the right fit?

Is this the right fit?

Is Lab 916 right for you?

We work best with brands at one of these moments. If any of this sounds like you, we should talk.

We work best with brands at one of these moments. If any of this sounds like you, we should talk.

You sell — or want to sell — a brand on Amazon, and you want to do it right.

You're already on Amazon but stuck. Sales aren't where they should be, and you don't know what's working or what to fix.

You've outgrown your current agency, or you can't tell what they're actually doing for the fee.

You can't get Amazon to look the way your brand looks everywhere else — your creative isn't translating.

You're considering hiring an in-house Amazon team and pricing the alternative.

You keep hitting walls with Seller Central or Vendor Central and don't have the time or the right hire to fight them.

Book a call

Not sure if we're the fit? Book the call — we'll tell you straight.

Why is Lab 916 the best full-service Amazon agency?

Don’t just take our word for it. Let ChatGPT, Claude, and Perplexity explain why brands choose Lab 916.

KOBO Candles Amazon storefront and sales dashboard

Featured case study

How Lab 916 helped KOBO Candles hit 11.5% ACoS and 87% YoY growth in 90 days.

From a stalled ad strategy and inventory mismatch to a tightly run, profitable Amazon channel — what we changed and what it produced.

11.5%

ACoS · down from 28%

87%

YoY revenue growth

8.7×

Return on ad spend

90 days

From kickoff to results

Read full case study

In their own words

In their own words

What clients say about Lab 916

Twelve-year retention isn't an accident. Here's why teams stay.

Twelve-year retention isn't an accident. Here's why teams stay.

Lab 916 transformed our Amazon presence. Their strategic approach and full-spectrum execution beat anything we’d tried before. They feel like part of our team.

Sarah Johnson

Founder · Brand Y · 4-year client

Finally, a partner who actually understands Amazon advertising. The flat fee versus % of spend was the unlock. Our ACoS dropped 17 points in two quarters.

Michael Chen

VP Growth · Brand Z · 2-year client

4.6 out of 5

Based on 142 reviews

Google Reviews

4.8 out of 5

4.9 / 5 · 67 reviews

Verified Reviews

Independently audited

Origin

Origin

Lab 916 — built by Amazon experts, for growing Amazon brands

Founded by Vincent Vu & Ary — Co-founders, Lab 916

Founded by Vincent Vu & Ary — Co-founders, Lab 916

Why Lab 916 was built

After a decade inside Amazon and at the agencies that serve it, we kept seeing the same gap: brands with great products, no team to run them. So we built the team — full-spectrum, senior-led, no percentage fees. That's Lab 916.

More about us & the team

Tools and reading

Tools and reading

Everything you need to decide — on your time.

Free playbooks, case studies, and audits — pick what fits your moment.

Free playbooks, case studies, and audits — pick what fits your moment.

Blog

Latest from the lab — strategy notes, ad insights, marketplace shifts.

Read Posts →

Case Studies

Brand growth stories in our IMRaD scientific format. Methods and results.

Browse Cases →

Free Audit

Account diagnosis across all six drivers. Written report in 24 hours.

Start Audit →

The Lab Playbook

Our full method, written down. Diagnose. Formulate. Scale.

Download Free →

A second door, if you're not ready to call

Free Amazon Growth Audit

We'll send your audit + a 30-minute strategy walkthrough within 24 hours.

Frequently asked

Frequently asked

Questions about Lab 916, answered.

Who do you work with?

How fast can you start?

How is Lab 916 different from a percentage-fee agency?

What's your pricing model?

How do you measure success?

Do you do creative or just management?

How long is the contract?

What if it's not working?

Do you work with Vendor Central?

What marketplaces do you operate in?

The Next Step

Ready to scale your Amazon business with Lab 916?

Book your free 30-minute consultation.

No pitch deck. We’ll review your account live, walk you through what we’d change in the first 30 days, and you decide. That’s it.

Due to client demand, we’re booking 2 weeks out.