A listing is only worth what it converts.
Images, copy, A+ Content, video, and Storefronts — built to do one job: turn shoppers into buyers. Every asset made from Amazon-specific data, exclusive to your brand.
Most listings don't lose because of price. They lose at the thumbnail.
A shopper decides whether to click in under a second. Once they click, they decide to buy in under twenty. Every other Amazon investment — ads, inventory, ranking — depends on what happens in those moments.
Inconsistent branding kills trust
Your DTC site looks premium. Your Amazon listing looks generic. Shoppers notice — and they don't extend brand trust to a page that looks like everyone else's.
Competition is uglier than you think
Even in premium categories, half the top listings run stock photography and undifferentiated copy. Beat them on creative and you can win on rank without outspending them on ads.
Amazon creative is its own skill
A great DTC photographer makes a beautiful image. An Amazon creative team makes a thumbnail that wins the click at 200 pixels wide on mobile. Different problem, different muscle.
Every Amazon creative asset. One team. Exclusive to you.
From the thumbnail that wins the click to the Storefront that anchors the brand. Nothing recycled — every asset is made for you and yours alone.
Copy that converts.
Titles, bullets, and descriptions written by Amazon copywriters who understand both the algorithm and the buyer. Keyword optimization without the keyword stuffing.
Thumbnails that win the click.
Hero images, infographics, lifestyle shots, and comparison graphics — designed for the shopper's first second on the page. Readable at 200px, dominant at 1200px.
Brand story below the fold.
Rich-media modules that turn the second half of the listing into a brand experience — comparison charts, founder stories, certifications, sequenced for narrative flow.
The brand HQ on Amazon.
Multi-page Amazon Stores designed to anchor a Sponsored Brands strategy and tell the full brand story — category navigation, featured products, seasonal landing pages.
Product video that earns the watch.
Concept-to-delivery video for listings and Sponsored Brands ads. Demos, lifestyle vignettes, and unboxing content — built to hold attention in the first three seconds.
Live on Amazon. Live correctly.
We don't hand off files. We upload to Seller Central, verify rendering across desktop and mobile, and catch the A+ modules that quietly fail to go live.
Four principles that show up in every asset we ship.
We don't run a creative-by-spec shop. We run a strategic creative team — every asset has to earn its place against the brand and the algorithm.
Cohesive brand identity
Every asset reads as one brand. Storefront, listings, A+, video — aligned on color, type, voice, and visual hierarchy. No mismatched freelance work.
Creative + optimization
Beautiful imagery only matters if it converts. Every deliverable is briefed against keyword intent, search ranking goals, and category benchmarks.
Future-focused
We track Amazon creative trends so you don't have to. Premium A+, Brand Story modules, video best practices — built to what's working now, not last year.
Exclusively yours
Nothing we make for you gets reused for another brand. No template farms, no recycled photography, no shared creative libraries.
AI accelerates the creative. Senior designers make the calls.
We use AI where it sharpens the work: pattern recognition on competitor listings and review language, concept variants worth testing, copy drafts tuned to keyword intent, and QC sweeps that catch rendering issues at scale.
The brands winning on Amazon right now aren't avoiding AI. They're building it into the operating system. Ours is already built in, and every listing we ship benefits by default.
Better creative pays for itself in 60 days. Then it keeps paying.
Most clients see meaningful CVR lift within 30–60 days of relaunch. The same ad budget produces more sales, the same organic traffic produces more revenue, and the algorithm rewards both with better rank.
Built for Amazon. Not adapted for it.
What changes when your creative team is Amazon-native instead of a generalist agency translating from your DTC playbook.
Lab 916 has beat out every other Amazon agency I've worked with in the past 10 years. They're really smart — strategy, technical issues, web marketing. We consider them part of our team.
Free Amazon audit. 24-hour turnaround.
A written diagnosis of your account across all six drivers. No pitch deck, no obligation — just the read of what's leaking, what's missing, and what we'd do first.
Questions brands ask before briefing us creative.
Don't see yours? Book a call — we'll review your current listings live and give you a creative diagnosis.
Ready to run Amazon like an operator?
A 30-minute call. No pitch deck.
We'll look at your account, tell you what's leaving money on the table, and whether we're the right fit.
Due to client demand, we're booking 2 weeks out.