Amazon,
run end-to-end.
Account Management is the comprehensive Lab 916 engagement — every driver of your Amazon channel, run by one integrated team.
We work across nearly every Amazon category.
From specialty pharmacy to industrial supply to sports nutrition, Lab 916 has run the Amazon channel for brands across the full marketplace. If you sell on Amazon, the answer is almost certainly yes.
An established brand
brand owner, manufacturer, importer, or distributor — with off-Amazon revenue that's underperforming or untapped on Amazon
A B2B brand building
your first D2C presence and want Amazon to be the launchpad (or your second channel after retail)
A multi-marketplace operator
running US, Canada, Mexico, EU, UK, or Japan, tired of stitching regional teams together
Outgrown your current agency
or can't tell what they're doing for the fee
Considering hiring an in-house Amazon function
and pricing the alternative
Running Seller Central, Vendor Central, or both
and want one team across both
Not sure? Book a call
we'll tell you straight.
Amazon punishes brands that try to run it part-time.
The platform shifts weekly. Compliance is unforgiving. Most brands don't lose on Amazon because the product is wrong — they lose because no one is running the account like a full-time operation.
Hiring is slow and expensive
A senior Amazon operator runs $120K+ before benefits and software. Juniors need a year of mistakes before they're trustworthy — and by then they've moved on.
Trial-and-error burns budget
Wrong keywords, missed FBA windows, suppressed listings during a launch — every Amazon mistake costs rank and revenue. Both compound.
Compliance never sleeps
Brand Registry violations, Section 3 suspensions, FBA limits, ASIN takedowns — they don't wait for business hours. Account health needs daily eyes.
We operate the channel like it's our own business.
Most agencies execute. We think — and then we execute. The depth shows up in the calls we make when the data is messy.
Market context, not just Amazon data
Your sales aren't only an Amazon story. We track what's happening outside the platform — oil prices, freight rates, retailer dynamics, category-level demand. Sometimes “sales down 12%” means your category is down 18% and you're actually winning share. We tell you which one it is.
The tough calls, owned
Which SKUs to pull from FBA before they hurt your IPI score. When to raise prices to stay profitable instead of selling out. Whether to restructure your catalog because high revenue at low margin is paying Amazon, not you. We make the call — and tell you the reasoning so you can override us.
Beyond your own data
Competitor inventory tracking (so we know when they're about to stock out and you can take share). Share of voice on your top keywords. Voice of the customer signals. Cannibalization detection — when ads are eating organic sales instead of growing the pie. Brand analytics decoded into action, not screenshots.
Creative problem-solving on issues
When Amazon says no, we know the next move. False-positive flags, cases that need four escalation tries, products down for weeks with no rhyme or reason. We've seen the patterns and we know which checkbox the rep needs to tick. Realistic timelines; no false promises — sometimes a fix is six hours, sometimes it's six weeks.
Amazon in 2026 is AI-augmented. We're already operating that way.
We use AI across the work — pattern recognition on competitor reviews and listing copy, anomaly detection on account data, drafting case responses and POAs, distilling reports for the people who need to read them, surfacing creative variants worth testing. AI accelerates the work; senior operators still own the decisions.
The Amazon brands winning right now aren't the ones avoiding AI. They're the ones building it into the operating system. We've built it into ours — across data, strategy, and creative — and our clients benefit by default.
Account Management covers all six drivers of your Amazon channel — strategy, ads, listings, ops, data, and tech stack — run by one integrated team.
Primarily Amazon — Seller Central, Vendor Central, hybrid. When clients grow into Walmart, Shopify, or other D2C surfaces, we extend with them. The other three Lab 916 services (Advertising, Creative & Listing, Technical Support) are scoped subsets. Account Management is the comprehensive door.
One team. Four functions. No hand-offs.
Lab 916 replaces the four roles brands usually stitch together — strategist, operator, technical specialist, analyst — with one integrated pod.
The thinking before the doing
A senior strategist owns your Amazon P&L and your roadmap. Annual plan, quarterly priorities, monthly review. Decisions on which SKUs to keep, when to raise prices, when to restructure, what to launch next — tied to revenue, margin, and category share, not vanity metrics.
Day-to-day Seller Central
Listings, FBA inbound, replenishment, A-to-Z claims, retail readiness, returns investigation. Tentpole execution — Prime Day, Q4, Black Friday, brand events. Deal setup, coupons, Subscribe & Save. We work inside your account daily — not on the side, not on tickets.
Catalog, cases, and account health
Every Amazon case type — suppressions, ASIN merges, listing down, infringement claims, FBA escalations, Brand Registry, Transparency Program, POAs, Section 3 reinstatement. The convoluted stuff Seller Support won't solve in a single ticket.
Reporting that earns its keep
Weekly status, monthly performance review, quarterly business review, analyses on demand. We blend Amazon data with what's happening outside it, surface what changed, and tell you what to do about it. Reports built for the people reading them — not dashboard dumps.
Three roles. One pod. Embedded in your business.
What it actually looks like to work with us, week-to-week.
Your Amazon COO. One person who owns the outcome.
A senior strategist runs your account like an internal e-commerce director — accountable to revenue, margin, and category goals.
After the first few weeks, most clients hand us the keys. We coordinate your internal team, set the priorities, run the calls, brief you on what matters. If you don't have an internal team, we run end-to-end. If you do, we plug in alongside them — often leading the Amazon work day-to-day.
Decisions, not dashboards.
Our own reporting tracks what matters across every ASIN, blended with what's happening outside Amazon — competitor inventory, share of voice, category dynamics.
Other agencies send PDF screenshots and “ads are doing well.” We surface the calls that actually move the business: when ads are cannibalizing organic. When to raise prices ahead of a stockout. When share of voice is shifting before sales show it.
When Amazon says no, we know the next move.
A bench of operators who've worked inside Seller Central for a decade. They handle the tickets, escalations, POAs, and platform quirks that grind in-house teams to a halt.
When AI-flagged false positives lock your listing, when a case needs four escalation tries, when you can't get past Tier 1 support — we've seen it. Clean case prep, the right escalation paths, internal rep relationships built over 15 years. Realistic timelines, no false promises.
From signing to running, in four phases.
Most engagements start within the first week of signing. Here's the rhythm.
Audit & access
Roadmap locked
Foundation in parallel
Compounding
Weekly check-ins from day 7 — not day 30. You see the work as it happens.
Lab 916 vs the alternatives.
Most teams are weighing three options for Account Management: a Lab 916 engagement, a typical Amazon agency, or hiring in-house. Here's how they stack up.
What about Amazon's Strategic Account Services (SAS)?
Different alternative, different problem. SAS reps are incentivized by Amazon — not by your outcomes. The reports are templated. The recommendations are dashboard-driven and almost always point toward more ad spend (because that's what Amazon rewards them for). Escalating a real catalog or account-health issue still means waiting on Amazon's own case queue — typically 8 days before they can advocate for you.
SAS works as a single point of Amazon contact if you already have a team executing. It doesn't replace running the account. Across every client we've inherited from a SAS engagement, the pattern is the same: generic playbooks, short-term sales focus, no profit lens, no creative problem-solving on the hard cases. The platform is the platform — its strategic reps work for the platform.
Lab 916 has beat out every other Amazon agency I've worked with in the past 10 years. They're really smart — strategy, technical issues, web marketing. We consider them part of our team.
Free Amazon audit. 24-hour turnaround.
A written diagnosis of your account across all six drivers. No pitch deck, no obligation — just the read of what's leaking, what's missing, and what we'd do first.
Questions sellers ask before signing.
Don't see yours? Book a call — we'll answer it directly.
Ready to run Amazon like an operator?
A 30-minute call. No pitch deck.
We'll look at your account, tell you what's leaving money on the table, and whether we're the right fit.
Due to client demand, we're booking 2 weeks out.