Built by Amazon experts, for growing Amazon brands
Founded by Vincent Vu & Ary Ashoor — Sacramento-born, Southern California-based.
Why Lab 916 was built
After a decade inside Amazon and at the agencies that serve it, we kept seeing the same gap: brands with great products, no team to run them. So we built the team — full-spectrum, senior-led, no percentage fees. That's Lab 916.
Senior operators. No junior-only accounts.
One dedicated strategist runs your account, with a full bench behind them — strategy, ads, creative, operations, and technical support under the same roof.
Vincent Vu
Ary Ashoor
Ary is the systems and performance architect behind Lab 916's account management. He's known for turning around broken accounts and building operations that scale without chaos.
The Lab 916 Method
Same three steps, whether you're already on Amazon or not.
Diagnose
We audit your account top-to-bottom across all six drivers. You get a written diagnosis — what's working, what's leaking, and what's missing.
Formulate
We design a custom growth plan and prioritize the levers with highest ROI first. You approve every move before we touch anything.
Scale
We execute, report, and iterate. Weekly check-ins, monthly performance reports, quarterly business reviews — plus a dashboard you can read at 3 a.m.
Ready to run Amazon like an operator?
A 30-minute call. No pitch deck.
We'll look at your account, tell you what's leaving money on the table, and whether we're the right fit.
Due to client demand, we're booking 2 weeks out.