Ad spend that compounds. Not a tax that scales.
Sponsored Products, Brands, Display, and DSP managed for profit — not vanity ACoS. Flat fee, never a percentage of your ad spend. Built by the team that earned Amazon's 2023 Challenger Award.
Most brands aren't bad at advertising. They're being charged to learn it.
Amazon's ad platform is built to extract budget from operators who don't know what they're doing — and from agencies who profit when you spend more.
High spend, low return
Costs go up. Sales don't. Without a strategy tied to margin, ad budget compounds against you instead of for you — and most agencies are paid more when that happens.
Targeting is a maze
Sponsored Products, Brands, Display, Video, DSP. Match types, audiences, retargeting, brand defense. Every brand has 50 places to put a dollar — and only a few of them work for your specific catalog.
Set-and-forget kills ROAS
Amazon's ad ecosystem rewards constant testing — keywords, bids, creative, dayparting. Most internal teams can't keep up alongside their other work, and freelance PPC managers don't have time to.
A custom strategy for each ad type. Not one playbook for all.
Each ad type serves a different role in the funnel. We build distinct strategies — then sequence them so they reinforce each other.
Capture intent.
The workhorse. We use Sponsored Products to capture buyers actively searching your category — driving sales today and feeding rank for organic tomorrow.
Own the shelf.
Custom banners, video, and Store spotlight ads that defend your branded search terms and convert competitor intent at the top of search results.
Re-engage and retarget.
On-Amazon and off-Amazon retargeting that brings back shoppers who viewed but didn't convert — and reaches lookalikes of your existing buyers.
Full-funnel reach.
Amazon DSP for clients with the budget for it, plus off-Amazon traffic that feeds back to your storefront — the same full-funnel architecture that earned the 2023 Challenger Award.
How a $5K ad spend turned into $107K — and a 2023 Amazon Challenger Award.
KOBO came to us with a lean budget, a tight deadline, and a candle line that wasn't getting visibility. We rebuilt the listings, launched a custom Store, then sequenced Sponsored Products into Sponsored Brands. Amazon recognized the result as the best Challenger work in the Americas.
Read the full case study
Every bid decision is AI-assisted. Every strategy call is human.
We run AI across the advertising work: anomaly detection on spend and conversion data, search-term pattern mining at a scale no human can read, creative variants worth testing, and reporting drafts that senior strategists turn into decisions.
The brands winning on Amazon right now aren't avoiding AI. They're building it into the operating system. Ours is already built in, and every ad account we run benefits by default.
We don't set and forget. We tune weekly.
Every account runs the same four-stage cycle. The compounding effect over 6–12 months is where most of our ACoS reduction comes from.
Foundation audit
Campaign rebuild
Optimization cycle begins
Compounding
Conclusions tied to your P&L — not 40-slide vanity reports.
Why we don't charge a percentage of your ad spend.
The standard agency pricing model makes your agency richer when your ads get less efficient. We don't run that way. Here's how the alternatives stack up.
Lab 916 has beat out every other Amazon agency I've worked with in the past 10 years. They're really smart — strategy, technical issues, web marketing. We consider them part of our team.
Free Amazon audit. 24-hour turnaround.
A written diagnosis of your account across all six drivers. No pitch deck, no obligation — just the read of what's leaking, what's missing, and what we'd do first.
Questions advertisers ask before working with us.
Don't see yours? Book a call — we'll walk through your account live.
Ready to run Amazon like an operator?
A 30-minute call. No pitch deck.
We'll look at your account, tell you what's leaving money on the table, and whether we're the right fit.
Due to client demand, we're booking 2 weeks out.