Bringing 10+ Years
Amazon Expertise to Your Company
We’re not just service providers; we’re problem solvers, strategists, and partners invested in your success. With over a decade of experience, award-winning campaigns, and a deep understanding of the Amazon ecosystem, we provide impactful solutions designed to meet your unique needs.
Amazon can be a challenging environment, often favoring customers over sellers, but it remains the most important e-commerce marketplace today. We’re on a mission to empower brands to thrive on Amazon by maximizing growth, optimizing performance, and demystifying the platform to make the path to success clear and accessible for our clients.
We work with businesses of all sizes—from small startups exploring e-commerce for the first time to established brands aiming to expand their reach. Whether you’re new to Amazon or a seasoned seller, we provide strategic support and tailored solutions to grow your brand.
Our Values
We provide comprehensive, award-winning strategies and services so you’re always making progress towards the ultimate goal: growing your brand.
Innovatium
“Clarity is Key.”
“Inventing the Future.” Innovatium powers our ability to think beyond the conventional, crafting inventive solutions for Amazon sellers. From creative brand storytelling to cutting-edge optimization techniques, we turn complex challenges into opportunities for growth.
Optimizium
“Clarity is Key.”
“Maximizing Impact.” Optimizium reflects our focus on lean, high-impact strategies—whether optimizing ad spend, streamlining operations, or solving Amazon challenges. We conduct each initiative like a scientific experiment, minimizing waste and maximizing results.
Precisium
“Clarity is Key.”
“Precision Matters.” In Amazon management, precision is everything. Precisium symbolizes our commitment to data integrity, accurate reporting, and well-executed strategies—ensuring that every metric, optimization, and campaign adjustment is exact and reliable.
Lucidium
“Clarity is Key.”
“Clarity is Key.” Lucidium represents our commitment to full transparency. Just like a perfectly clear solution in a lab, we ensure that every strategy, report, and decision is visible and easy to understand. No hidden fees, no guesswork—just clarity in action.
Our story
Lab 916 was founded in 2016 in Sacramento by lifelong friends Vincent Vu and Ary Ashoor, both passionate about helping brands thrive in Amazon’s competitive marketplace.
Vincent brings deep hands‑on experience as a successful Amazon seller, having launched five of his own brands before co‑founding Lab 916. Today he oversees strategic growth as CFO, training clients and emerging sellers with data-driven insights.
Ary complements Vincent’s expertise as an award‑winning Amazon Ads Partner and operations advisor, focusing on maximizing profitability for both 1P and 3P brands.
Together, they have elevated over 500 global brands, optimizing every stage of the Amazon journey—from product development and listing strategy to advertising, logistics, and analytics.
Today, Lab 916 is recognized as a Top‑30 Amazon Optimization Agency, building proprietary systems, custom dashboards, and full-funnel strategies that drive sustainable growth and measurable ROI.
Trusted by 200+ Amazon brands across niche categories and enterprise segments, Lab 916 isn’t just another agency—it’s your marketplace partner committed to visibility, efficiency, and accelerated revenue.
We're More Than An "Agency"
Client-Centric Vision
Your success is our success. We tailor our strategies to your vision, so every decision and action helps you get closer to achieving your goals without compromise.
Relentless Research
We relentlessly research everything, even after the initial onboarding, so your business grows alongside shifting market trends, customer needs, and emerging opportunities.
End-to-End Solutions & Integrated Services
Your success is our success. We tailor our strategies to your vision, so every decision and action helps you get closer to achieving your goals without compromise.
Proactive, Forward-Thinking Strategy
Your business won’t be on the sidelines once it hits certain metrics. Our forward-thinking approach is proactive in propelling your growth far beyond expectations.
