We run Amazon like it's our own business.
Lab 916 is the senior Amazon operating team behind growing brands. We act as your Amazon COO across advertising, listings, creative, and operations. Flat fee, never a percentage of your spend.
Brands with great products. No team to run them.
After a decade inside Amazon and at the agencies that serve it, we kept seeing the same gap. Seller Support is slow. Most agencies execute one slice of the channel and bill a percentage that grows whether or not you do.
So we built the team those brands actually needed: senior operators who run the entire channel, on a flat fee, accountable to your P&L. We treat your account the way we'd run our own. That's Lab 916.
Recognized by Amazon. Trusted by operators.
An Amazon Ads Verified Partner and 2023 Challenger Award winner, with 10+ industry awards behind the work.
One team across the whole channel.
Strategy, advertising, creative, and technical operations under one roof, run by senior operators who own the outcome.
Account Management
Your Amazon COO. We run the whole channel end to end, accountable to revenue and margin.
Explore →Advertising
Sponsored Products, Brands, Display, and DSP, managed for profit instead of vanity ACoS.
Explore →Creative & Listing
Listings, images, A+ Content, video, and Storefronts built to convert the click.
Explore →Technical Support
Suppressions, appeals, Brand Registry, FBA. We fix what Amazon breaks, fast.
Explore →Brands grow with us.
KOBO Candles came to us with a lean ad budget. We rebuilt the listings, launched a Store, and sequenced the campaigns. Amazon named the result its 2023 Challenger Award winner for the Americas.
Read the case study →Lab 916 has beat out every other Amazon agency I've worked with in the past 10 years.
Senior operators. No junior-only accounts.
One dedicated strategist owns your account, with a full bench behind them. It starts with the founders.
Vincent Vu
Ary Ashoor
Ary is the systems and performance architect behind Lab 916's account management. He's known for turning around broken accounts and building operations that scale without chaos.
The Lab 916 Method
The same three steps, whether you're already on Amazon or just starting.
Diagnose
We audit your account top to bottom across all six drivers. You get a written diagnosis: what's working, what's leaking, and what's missing.
Formulate
We design a custom growth plan and prioritize the highest-ROI levers first. You approve every move before we touch anything.
Scale
We execute, report, and iterate. Weekly check-ins, monthly performance reports, quarterly business reviews, plus a dashboard you can read at 3 a.m.
Ready to run Amazon like an operator?
A 30-minute call. No pitch deck.
We'll look at your account, tell you what's leaving money on the table, and whether we're the right fit.
Due to client demand, we're booking 2 weeks out.