Linotype Helvetica’s design deviated significantly from what had originally been intended due to Linotype’s hot iron linecasters. Neue Haas Grotesk had to be revised in order to align with Linotype, and Bold required using width equaling Regular. Therefore rendering Bold was more challenging. Furthermore, in order to accommodate Linotype’s linecasters efficiently and draw Regular smaller than ever before- causing Linotype Helvetica to become very different than originally envisioned by its creator.
Schwartz was first revived as part of Mark Porter’s design for The Guardian but wasn’t implemented into use until 2010, when Richard Turley at Bloomberg Businessweek used it with Berton Hasebe as its lightest weight creator.
