Sun Tropics, a family-owned brand known for tropical snacks and beverages, struggled with inconsistent branding, duplicate listings, and ineffective product presentation on Amazon. Lab 916 applied catalog
restructuring, advanced SEO-driven content optimization, and premium creative enhancements, resulting in
significant improvements: 55% more page views, an 80% increase in conversion rates, and 76% growth in
overall revenue.
Introduction
Sun Tropics offers globally-inspired snacks and beverages, enjoying strong retail popularity yet facing challenges on Amazon. Multiple third-party sellers created fragmented listings, inconsistent brand messaging,
and diluted customer trust. Addressing these issues was essential for reclaiming their brand integrity and
maximizing sales potential.
Hypothesis
Implementing comprehensive catalog optimization, content enhancements, and premium creative assets
would significantly boost Sun Tropics’ visibility, conversion rates, and revenue performance on Amazon.
Methods
Lab 916 applied a three-tiered optimization approach:
1. Catalog Restructuring:
- Merged duplicate ASINs to consolidate reviews and enhance discoverability.
- Corrected brand name discrepancies across listings.
- Implemented logical parent-child variation structures for improved user navigation.
2. Content Optimization:
- Conducted detailed keyword and competitive analysis.
- Enhanced product titles, bullet points, and descriptions with optimized, consumer-driven language.
- Applied keyword integration informed by competitive and Amazon search trends.
3. Creative Enhancements:
- Designed premium thumbnail images emphasizing product features and brand identity.
- Developed a “Brand Story” to highlight Sun Tropics’ mission and values.
- Unlocked and developed premium A+ content highlighting brand values, product quality, and consumer
engagement. - Built a visually cohesive Amazon storefront for a centralized, branded shopping experience and to support
ad campaigns.
key metrics
The results
Implementing these structured optimizations delivered measurable performance enhancements and
comprehensive improvements:
55% increase
in product page views.
80% increase
in conversion rates.
76% increase
in overall ordered reveneu.
60% growth
in ad-attributed sales.
- Developed a comprehensive Amazon storefront centralizing all Sun Tropics products and improving user navigation.
- Achieved consistent brand presentation through formalized style guidelines across all listings.
- Improved discoverability by correcting brand name inconsistencies and removing unauthorized third-party listings.
- Successfully merged reviews from duplicate ASIN consolidations, improving customer trust and engagement.
Client Testimonial
Lab 916 transformed our Amazon presence, significantly boosting our sales and improving our brand integrity on the platform.
Conclusion & Discussion
Lab 916’s structured, strategic optimization transformed Sun Tropics’ Amazon presence, significantly improving
customer engagement, brand consistency, and revenue performance. This approach reinforced Sun Tropics as
the authoritative brand seller, substantially reducing unauthorized third-party disruptions. These optimizations
serve as a robust framework for ongoing growth and a template for future brand expansion initiatives on
Amazon.
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