Winners of Amazon’s 2023 Challenger Award
Recognized by Amazon for redefining what’s possible for brands on the marketplace.
Watch how Lab 916 is setting a new standard for performance, creativity, and client success on Amazon.
What the Challenger Award Means
Each year, Amazon honors agencies that challenge the status quo and drive meaningful impact for the brands they serve. The Challenger Award is given to the agency that demonstrates exceptional innovation, client growth, and operational excellence. In 2023, that was Lab 916.
Why We Won
We earned this award by delivering measurable results for brands across multiple verticals — from scaling 3P sellers to taking legacy brands DTC on Amazon. Our data-first approach, relentless testing, and personalized creative helped our clients increase revenue, profitability, and market share.
We don’t just manage Amazon accounts. We build brands that win.
A Win for Our Clients, Too
This award reflects the trust our clients place in us every day. From scrappy startups to global names, we work hand-in-hand with our partners to unlock growth on Amazon — and this recognition proves what’s possible when strategy, execution, and collaboration come together.
