BIOLYTE® turns to Lab 916 to revive Amazon growth—boosting conversion 42%, slashing ACOS to 14.8%, and lifting repeat purchase rate to 31% in six months.
Quick facts
|
**Brand** |
BIOLYTE® |
|
**Industry** |
Functional beverage / Electrolyte drinks |
|
**Headquarters** |
Atlanta, GA |
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**Marketplace** |
Amazon.com (US) |
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**Engagement scope** |
Listing & A+ rebuild · Brand Story · 1 page Storefront · FBA/FBM logistics consulting · Amazon |
Primary goals
Fix low CVR · Out shine category leaders · Protect margins on liquid SKUs · Drive loyalty via Su
**Headline results (6 mos.)**
+42% CVR · ACOS 14.8% · −47% TACOS · 31% repeat purchase · −$0.18 / unit FBA fee
The company
Doctor formulated and positioned as medical grade hydration with 6.5× the electrolytes of typical sports drinks, BIOLYTE targets athletes, healthcare professionals, and recovery focused consumers.
The challenge
- Category congestion with many well funded rivals 2. Legacy, non mobile content and no Brand Story/Storefront (9.5% baseline CVR) 3. High fulfillment cost on heavy liquid packs—profitability hinges on repeat orders 4. Media inefficiency from broad, generic keyword focus (28% ACOS)
The solution
Diagnostic audit
Brand• Analytics, Search Term reports, competitor creative teardown
Mobile first creative overhaul
New• hero gallery (doctor developed seal, 6.5× electrolytes), clinical infographics
Brand• Story timeline, A+ comparison charts
One• page Storefront with flavor navigation and Subscribe & Save education
Logistics optimization
Shifted• from 12 pack to 18 pack to improve dimensional weight and unit economics
Introduced• 6 pack FBM trial to funnel first purchases into Subscribe & Save
Synced• promo calendar with inbound freight to prevent stock outs
Amazon Ads playbook
Brand• defense and negative matching to stabilize efficiency
Broad/phrase• harvesting → exact match graduation on converting queries
Sponsored• Brands Video against top three competitors; product targeting to reinforce S&S;
The results (before → 6 months)
Conversion• rate: 9.5% → 13.5% (+42%)
ACOS:• 28.0% → 14.8% (−47%)
TACOS:• 11.4% → 6.0% (−47%)
Repeat• purchase rate: 18% → 31%
Storefront• attributed sales: 24% of orders
FBA• fee per unit: reduced by $0.18
Which tools
Sponsored• Products, Sponsored Brands, Sponsored Display
Brand• Analytics, Search Term reports, Amazon Experiments
FBA• fee simulator and dimensional weight modeling
