Lab 916 helps KOBO Candles optimize their Q4 ad campaign to unlock growth—achieving 11.9% ACOS, 4.5% TACOS, and a double digit YoY revenue lift while staying under budget.
Quick facts
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**Brand** |
KOBO Candles |
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**Industry** |
Home fragrance / Sustainable candles |
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**Region** |
United States |
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**Marketplace** |
Amazon.com |
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**Engagement scope** |
Listing polish · A+ refresh · Brand Story · Storefront build · Amazon Ads |
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**Primary goals** |
Drive Q4 sales under strict efficiency targets |
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**Headline results** |
ACOS 11.9% · TACOS 4.5% · Double digit YoY sales lift |
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The company
KOBO crafts clean burning, hand poured candles in recycled glass. After a rebrand and ownership change, the team needed to re introduce the line to Amazon shoppers—without overspending during peak holiday season.
The challenge
Launch• a Q4 campaign on a limited budget
Hold• ACOS below 20% and TACOS below 10%
Manage• around inventory constraints and seasonal demand spikes
The solution
Mobile first creative & storefront
Refreshed• first two image tiles with clear value props and ingredient cues
Added• comparison chart and seasonal gift messaging in A+
Built• a one page Storefront with curated gift sets and easy navigation
Full funnel Amazon Ads
Targeted• high intent keywords and competitor conquesting
Used• Sponsored Products for rank, Sponsored Brands for discovery, and Sponsored Display to reinforce Subscribe & Save
Ongoing• bid and placement testing aligned to inventory and promo calendar
The results
11•.9% ACOS (well below target)
4•.5% TACOS, confirming ads added incremental sales
Double• digit YoY revenue growth in the campaign window
Lift• in qualified traffic and conversion rate
Which tools
Sponsored• Products, Sponsored Brands, Sponsored Display
Brand• Analytics and Search Term reports for weekly optimizations
Amazon• Experiments for image testing
