Get your products seen and sold
Target Plus Marketplace Management
Join Target's exclusive, invitation-only marketplace where premium brands thrive and price wars don't exist.
Lab 916's proven Target Plus strategies and marketplace relationships get you approved faster and positioned perfectly for Target's affluent, quality-focused shoppers who spend 40% more per order than average.
40% Higher Average Order Value
Target Plus shoppers spend $85 per order on average versus $60 on Amazon—premium customers buying premium products.
Invitation-Only Platform
Only 5,000 sellers on Target Plus compared to millions on Amazon—your products get real visibility without drowning in competition.
Complete Target Plus Management Package
Everything needed to succeed on Target's premium marketplace.
Target Plus Approval
Navigate the invitation-only application with our proven approach and marketplace relationships for faster acceptance.
Premium Listing Creation
Product content that matches Target's elevated brand standards—sophisticated copy and imagery that converts affluent shoppers.
Target Fulfillment Setup
Integration with Target's fulfillment network or approved 3PL partners for reliable 2-day delivery to customers.
Pricing Optimization
Strategic pricing that captures Target's premium market without triggering marketplace violations or price matching.
In-Store Pickup Integration
Connect with Target's 1,900 stores for buy-online-pickup-in-store options that increase conversion by 30%.
Performance Monitoring
Track sales, returns, and customer metrics with weekly reporting tailored to Target Plus's unique KPIs.
Why Target Plus Delivers Superior ROI
The marketplace metrics that matter for profitable growth.
Lowest Return Rates
Target Plus has 40% fewer returns than Amazon—better customers buying with confidence means higher net margins.
Phrase Match
No counterfeiters, no hijackers, no random Chinese sellers—Target protects your listings and brand integrity.
No Advertising Required
Target Plus's curation means organic visibility actually works—most products rank without paid ads.
Target Plus Isn't Open to Everyone. That's the Point.
The exclusivity that makes it valuable also makes it challenging to access.
Strict invitation requirements
Target hand-picks sellers based on brand quality, operational excellence, and customer service metrics most don't meet.
Content standards enforcement
Target rejects listings that work perfectly on Amazon—requiring premium photography, elevated copy, and brand storytelling.
Performance thresholds
Miss Target's delivery speed, return rate, or customer satisfaction benchmarks and you're removed without warning.
Limited category availability
Target Plus doesn't accept all categories—many profitable Amazon niches simply aren't welcome on the platform.
Download: Target Plus Seller Success Guide
The invitation-only playbook for getting approved and scaling on Target's premium marketplace.
Includes approval requirements, restricted categories list, and case studies of brands generating $50K+ monthly on Target Plus.
Exploring Amazon PPC
Why Lab 916 for Target Plus
The relationships and expertise that get you approved and profitable faster
We've spent 3 years building Target Plus expertise that can't be replicated. From direct relationships with category managers to understanding exactly what Target's review team wants to see, Lab 916 turns the complex Target Plus process into a predictable system for qualified brands.
Our Target Plus advantages:
- 50+ brands approved and scaling
- Category manager relationships in major verticals
- Direct line to Target Plus support team
- Weekly marketplace updates and policy changes
Frequently Asked Questions
How difficult is Target Plus approval compared to other marketplaces?
Target Plus is significantly more selective than Amazon or Walmart. They accept less than 30% of applicants. Lab 916's approval rate is over 85% because we know exactly what Target looks for and help you meet their standards before applying.
Can I use the same product listings from Amazon?
No. Target Plus requires completely different content standards. Product titles must be shorter and cleaner, descriptions need lifestyle focus, and images must meet Target's premium aesthetic. We handle the complete content transformation.
What categories does Target Plus accept?
Home, outdoor/sporting goods, toys, baby, beauty, and electronics perform best. Fashion is highly restricted. Some categories like supplements or certain electronics subcategories aren't accepted at all. We'll evaluate your specific products during assessment.
How long before I see meaningful revenue?
Most clients see first sales within 2 weeks of launch. Building to 10-15% of your Amazon revenue typically takes 3-4 months. The ramp is slower than Walmart but more profitable per sale due to higher AOV and lower returns.
What are the fulfillment options for Target Plus?
You can use Target's SFS (Ship from Store), approved 3PL partners, or self-fulfillment with strict performance requirements. Most clients use a 3PL for better control and margins. Amazon MCF technically works but isn't recommended due to packaging.
How much does Target Plus charge in fees?
Commission rates range from 5-15% depending on category (generally lower than Amazon). No monthly fees. The real advantage is no advertising needed for most products—organic placement actually works on Target Plus.
Will Target Plus sales cannibalize my other channels?
No. Target attracts a unique demographic that shops Target exclusively for certain categories. Less than 10% customer overlap with Amazon based on our client data. It's truly incremental revenue.
What happens if I don't maintain Target's performance standards?
Target Plus removes underperforming sellers quarterly. Metrics include on-time delivery (95%+), cancellation rate (<2%), return rate (varies by category), and customer satisfaction. We monitor these daily and alert you before issues arise.
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