Omni Channel eCommerce Management
You've built a successful Amazon business, but relying on one channel limits your growth potential and control. Lab 916 expands your brand across every profitable platform—Shopify, Walmart, Target, Google, and social commerce—with one experienced team orchestrating everything.
2.8x Higher Profit Margins
Keep up to 68% more revenue per sale by reducing marketplace fees and dependencies.
35% Revenue Growth
Average client results from expanding beyond Amazon into multiple channels.
100% Data Ownership
Own your customer emails, purchase history, and lifetime value across every platform.
Expand Your Empire Across Every Profitable Channel
Lab 916 manages your entire digital ecosystem with specialized teams for each platform, unified reporting across all channels, and the strategic oversight that only comes from 10+ years of scaling established brands. One partner, every marketplace, total control.
Shopify Design
Build your flagship store with complete brand control and customer ownership
Social Media Strategy
Professional content that builds authority across all social channels
We are trusted by leading global companies
Amazon Alone Won't Secure Your Future. Omnichannel Will.
Smart CEOs are diversifying now as Amazon becomes more challenging and less profitable each year.
Fees keep climbing
Amazon's take rate now exceeds 50% between FBA, advertising, and referral fees—and it's only increasing.
Competition intensifies daily
Over 2 million active sellers fight for the same customers, driving prices down and ad costs up.
Account suspensions spike
One policy violation or competitor complaint can freeze your entire revenue stream overnight.
Overseas sellers dominate
International competitors with lower costs are winning the price war you can't afford to fight.
Diversify Your Growth Beyond Amazon
Real brands exist everywhere customers shop—not just one marketplace.
Be Found Everywhere
When customers search your brand, they should find your website first—not just an Amazon listing that could disappear tomorrow.
Capture Every Sale Channel
Why let competitors own Walmart's 120M shoppers, Target's premium audience, or TikTok's viral marketplace while you're stuck on Amazon?
Maximize Exit Value
Businesses sell for 5-7x multiples with diversified revenue vs 2-3x for Amazon-only brands—that's millions more at exit.
Why Successful Brands Choose Lab 916
Your Amazon success proves your product works. Now it's time to own your entire digital presence. Lab 916 has helped 500+ established brands expand beyond Amazon, building real businesses that customers can find anywhere and buyers pay premium multiples to acquire.
The Lab 916 difference:
- 500+ brands expanded successfully
- One partner, every platform
- 5-7x exit multiple average
- Customers find you everywhere
Shopify Design
Build Your Brand's Digital Flagship
Transform your Amazon success into a premium brand experience you control. Lab 916 creates sophisticated Shopify stores that convert browsers into buyers while keeping 70% more profit per sale.
- Custom design matching your brand
- Amazon inventory sync
- Mobile-first optimization
- Payment processing setup
Walmart Marketplace
Tap Into 120 Million Monthly Shoppers
Access America's second-largest marketplace where competition is lower and margins are higher. Lab 916 handles everything from approval to optimization, getting you profitable on Walmart in 30 days.
- WFS fulfillment setup
- Listing optimization
- Competitive pricing strategy
- Performance monitoring
Target Plus
Premium Positioning for Premium Brands
Join Target's invitation-only marketplace where quality matters more than price. Lab 916's relationships and expertise get you approved faster and positioned for success with Target's affluent shoppers.
- Application and approval
- Brand story optimization
- Inventory management
- Exclusive promotions
Home Depot
Dominate the B2B and Pro Market
Reach contractors, businesses, and serious DIYers with buying power. Lab 916 positions your products where professional buyers search first, capturing high-volume orders and repeat business.
- Pro seller setup
- Bulk pricing strategy
- B2B account management
- Category optimization
TikTok Shop
Viral Commerce for Modern Brands
Turn social content into sales with the fastest-growing marketplace. Lab 916 creates TikTok strategies that leverage influencers, viral trends, and social proof to drive explosive growth.
- Shop setup and approval
- Creator partnerships
- Viral content strategy
- Live shopping events
Meta Advertising
Scale Profitably Across 3 Billion Users
Reach your perfect customers on Facebook, Instagram, and WhatsApp with campaigns that actually profit. Lab 916's Meta specialists average 4:1 ROAS using proven creative and targeting strategies.
- Campaign architecture
- Creative testing
- Audience optimization
- Retargeting funnels
Google Advertising
Capture High-Intent Buyers
Be there when customers search for what you sell. Lab 916 manages Google Ads, Shopping, and YouTube campaigns that convert because we target buyers, not browsers.
- Search campaign setup
- Google Shopping feed
- YouTube ad strategy
- Performance Max optimization
Email Marketing
Own Your Most Profitable Channel
Build a revenue stream Amazon can't touch. Lab 916 creates email systems that generate 30-40% of total revenue through automation, segmentation, and campaigns that customers actually want.
- Klaviyo setup
- Welcome series
- Abandoned cart recovery
- VIP segmentation
SEO for Websites
Organic Traffic That Compounds
Stop paying for every click. Lab 916's SEO builds organic traffic that grows monthly, establishing your brand as the authority while competitors keep buying ads.
- Technical SEO audit
- Content strategy
- Link building
- Local SEO optimization
Brand Social Strategy
Authority Content That Converts
Build a brand people follow and buy from repeatedly. Lab 916 creates professional social content that establishes authority, builds community, and drives traffic to all your sales channels.
- Content calendar
- Platform management
- Community building
- Influencer partnerships
eCommerce Audit
Find Your Hidden Revenue
Discover exactly where you're losing money and missing opportunities. Lab 916's comprehensive audit analyzes every channel, metric, and competitor to create your growth roadmap.
- Full platform analysis
- Competitor research
- Opportunity identification
- 90-day action plan
Backlink Building
Authority That Search Engines Trust
Boost your rankings and credibility with high-quality backlinks. Lab 916's white-hat link building establishes your site as an authority, driving organic traffic and improving conversion rates.
- Authority site outreach
- Guest post placement
- Digital PR campaigns
- Competitor link analysis
Lab 916 Omnichannel Playbook
Why staying Amazon-only limits your business potential
| Feature/Criteria | Amazon Only | Amazon + Omnichannel |
|---|---|---|
|
Customer Data Ownership |
❌ Amazon owns all customer relationships |
✅ Full access to customer emails, purchase history, lifetime value |
|
Brand Control |
❌ Identical listing format as competitors |
✅ Custom storefronts, unique brand experience |
|
Profit Margins |
⚠️ 15-40% fees eating into every sale |
✅ Keep 70% more revenue with direct sales |
|
Business Valuation |
⚠️ 1-2x multiple at exit |
✅ 5-7x multiple with diversified revenue |
|
Risk Protection |
❌ One suspension loses everything |
✅ Revenue protected across multiple channels |
|
Growth Ceiling |
⚠️ Limited to Amazon’s ecosystem |
✅ Unlimited expansion opportunities |
|
Marketing Channels |
❌ Only Amazon PPC available |
✅ Email, SMS, SEO, social, Google, Meta |
|
Customer Service |
❌ Amazon controls all communication |
✅ Build relationships and loyalty directly |
|
Cash Flow |
⚠️ 14-day payment holds |
✅ 2-3 day payment processing |
|
Inventory Risk |
❌ Long-term storage fees |
✅ Flexible fulfillment options |
Free: The $10M+ Omnichannel Playbook
The exact framework Lab 916 uses to expand brands from Amazon-only to everywhere.
Includes real case studies, platform comparison charts, and the 90-day launch timeline that's generated $500M+ in omnichannel revenue for our clients.
Frequently Asked Questions
Should I leave Amazon completely when expanding to other channels?
No. Amazon remains a powerful sales engine. We help you expand beyond Amazon while maintaining your presence there. The goal is diversification, not abandonment. Most clients keep Amazon as 30-50% of revenue instead of 100%.
How long does it take to see results from omnichannel expansion?
Most brands see revenue from new channels within 60-90 days. Shopify typically generates sales within 30 days of launch, Walmart within 45 days. Full omnichannel momentum builds over 6-12 months, with most clients seeing 35% total revenue growth in year one.
What's the minimum budget needed for omnichannel expansion?
Plan for $10-15K monthly for managed services across 3-4 channels, plus ad spend starting at $5-10K monthly. This investment typically generates 3-5x ROI within the first year. We'll create a custom budget based on your specific goals.
How do you handle inventory across multiple platforms?
We implement inventory sync systems that automatically update stock levels across Amazon, Shopify, Walmart, and other channels in real-time. This prevents overselling and eliminates manual tracking. Most clients use FBA for Amazon and 3PL partners for other channels
Will expanding to other platforms hurt my Amazon rankings?
No. In fact, external traffic often improves Amazon rankings. We maintain your Amazon momentum while building new revenue streams. Many clients see Amazon sales increase due to improved brand awareness from omnichannel presence.
What if I don't have time to manage multiple platforms?
That's exactly why Lab 916 exists. You focus on running your business while we handle platform management, optimization, and reporting. You get one monthly strategy call and a simple dashboard showing performance across all channels.
Which platform should I expand to first after Amazon?
For most brands, Shopify is first (owned asset, highest margins), then Walmart (easiest marketplace expansion), then others based on your category. We'll analyze your specific products and competition to create a custom expansion sequence.
How does omnichannel affect my business valuation?
Dramatically. Amazon-only businesses typically sell for 2-3x profit. Omnichannel brands with diverse revenue streams sell for 5-7x. On a business doing $500K in profit, that's a $1.5M difference in exit value.
Newsletter signup
Be the first to get our latest posts & finance insights. Subscribe now!
- Personal wealth management
- Investor & fund management
- Crypto currency operations
- Financial consulting
- Portfolio & asset management
- Bank metal operations
- Home
- About us
- Services
- Q&A
- News
- Contact
Helpline
+1 (213) 987-6543
info@mywebsite.com
Head office
3 Rockaway St.,
New Rochelle, NY 10801
© My Company, 2025. All rights reserved. | Terms & conditions
© My Company, 2025. All rights reserved.
Terms & conditions
Powered by lab916
