Turn Your Amazon Momentum into an Owned DTC Growth Engine
Lab 916 provides expert solutions for every stage of your Amazon journey—powered by award-winning strategies, proven tools, and a team of seasoned specialists dedicated to your success.
We build for revenue, not just 'pretty.'
- Shopify + CRO: Structured testing beats guesses—wireframes and UX are validated by data.
- Amazon-Aware: PDPs, bundles, and offers are designed to complement your best-selling Amazon SKUs.
- Speed & Scale: Technical best practices (image handling, metafields, sections) so your team moves faster.
Built for operators who already have demand
If you’re already moving volume on Amazon (or retail), your DTC site should convert that intent—not leak it. We help you:
Convert brand-aware traffic from Meta/TikTok/Email into first-purchase customers
Bundle SKUs and build landing pages that mirror your highest-converting Amazon offers
Improve margins with subscriptions, bundles, and sensible upsells
What your team gets in the first 60–90 days
01
A high-converting Shopify storefront fast, modular, on-brand
02
Offer architecture that matches how customers actually buy your products
03
A library of landing page templates for ads, influencers, and product drops
04
Analytics you can trust (Pixel, GA4, server-side tracking guidance)
05
A prioritized CRO backlog with test ideas ranked by impact & effort
Our Services
CRO Sprints & Landing Pages
A/B testing, funnel analysis, and rapid landing page launches tied to your ad angles and best-
selling Amazon offers.
Shopify Theme Builds & Migrations
From premium theme builds to bespoke sections. We migrate content, subscriptions, and core apps without traffic loss.
Growth Retainers
Ongoing UX/design/dev with a living CRO roadmap. New sections, offers, and bundles shipped every month.
Creative for Conversion
On-brand product visuals, comparison charts, bundle graphics, and UGC integration to lift PDP
conversion.
How We Work
Diagnose –
Analytics audit, speed audit, and offer mapping against your Amazon winners
Design –
Wireframes → copy → modular sections; QA for speed, accessibility, and mobile
Drive Growth –
Ship pages, run tests, and keep iterating with a ranked CRO backlog
Proof
- Sun Tropics — Checkout CVR +32% after bundle PDP + sticky cart + offer clarity
- Thysol (Kinesiology Tape) — AOV +18% with tiered bundles mirroring Amazon top ASINs
- Vino Board — 1.7× DTC revenue after landing-page system + Klaviyo flows alignment
Packages & Pricing
Follow our proven playbook to cancel agency chaos and replace that chaos with clarity.
Offer 1
Launch Build (for growing brands)
Best for: Brands <$3M DTC who need a fast, conversion-ready Shopify presence tied to Amazon offers.
What’s included:
- Theme selection & setup with custom sections for bundles, comparisons, reviews
- 1x Offer-Led Landing Page template (ad-ready)
- PDP upgrade for 3–5 SKUs (benefit blocks, FAQs, sticky ATC, social proof)
- Checkout optimizations (Shop Pay, express, trust elements)
Analytics setup (GA4 + Pixel), speed optimization pass, QA
Timeline: 4–6 weeks
Investment: from $9.5k (or $5.5k + $3k/mo for 2 months)
Offer 2
Hybrid Rebuild (migration or UX overhaul)
Best for: Brands $3–15M who need a modular rebuild without the bespoke price tag.
What’s included:
- Theme rebuild with modular sections for offers, bundles, B2B/wholesale blocks
- Landing Page Library (x3) mapped to your top ad angles & Amazon ASINs
- PDP system for 8–12 SKUs + comparison tables & bundle logic
- App stack review + replacement plan (subscriptions, reviews, search, merchandising)
CRO Sprint #1 (2–3 tests: e.g., price framing, risk-reversal, bundling)
Timeline: 6–8 weeks
Investment: from $18k (or $8k + $5k/mo for 2 months)
Offer 3
Shopify Plus Growth System
Best for: Brands $15M+ or aggressive multi-channel operators.
What’s included:
- Bespoke sections & headless-friendly architecture (if needed)
- Landing Page System (x5) with templates for creators, advertorials, and promo drops
- Advanced bundles & subscriptions (Build-a-Box, tiered savings, trial flows)
- CRO Program (Quarterly): 6–9 tests/quarter with design/dev included
- Analytics & Tracking: server-side guidance, channel breakout, post-purchase surveys
- Performance/SLA support, monthly growth reviews with your leadership
Timeline: 8–12 weeks
Investment: from $35k + $4–8k/mo growth retainer
What You’ll See In Week
-
Wireframes for key templates (Home, PDP, Landing Page)
-
CRO backlog ranked by impact/effort
-
Offer architecture draft (bundles, subscriptions, cross-sell)
-
Dev plan with app stack and performance targets
Tech & App Stack
Subscriptions (Recharge / Loop) — flexible trials & bundles
Email/SMS (Klaviyo) — flow hand-off & event tracking
Search/Merch (Searchspring / Boost) — boost top-margin SKUs
Reviews (Okendo / Junip) — syndication + UGC
Email/SMS (Klaviyo) — flow hand-off & event tracking
Bundles (Bundle apps / custom sections) — mirror Amazon best-sellers
FREQUENTLY ASKED QUESTIONS
FAQ
We map DTC bundles to your Amazon winners, set price framing to protect your
marketplace positioning, and push subscription/AOV mechanics DTC can uniquely win on.
Both. We often start from a high-performing premium theme and build custom sections so
you get speed + flexibility.
Yes. We plan URL redirects, migrate content/reviews, and QA analytics so traffic and tracking remain intact.
Yes—conversion-focused imagery, comparison charts, and UGC integration designed to lift PDP conversion.
Image pipeline, script auditing, and performance budgets per template. We ship pages that feel instant on mobile.
Our Growth Retainers ship new sections, pages, and tests monthly, informed by analytics.
Need traffic and retention too?
- Meta Ads: Creative + landing pages that talk to each other
- Klaviyo: Lifecycle flows that compound AOV & LTV
- TikTok Shop: Creator-led sales motion synced with DTC offers