Meta Advertising Management Services
Meta Advertising Management Services
Scale profitably across Facebook, Instagram, and WhatsApp with campaigns that convert.
Lab 916 transforms Meta's 3 billion users into your customer base through strategic ad campaigns averaging 4:1 ROAS, while you focus on fulfillment and growth.
$2M+ Monthly Ad Spend Managed
Lab 916 actively manages over $2 million in monthly Meta campaigns, giving us the data and experience to know what works at scale.
60-Day Profitable Scale Timeline
Our Meta campaigns reach profitable scale within 2 months through systematic testing and optimization.
Complete Meta Advertising Management
Every element needed to turn social media scrollers into paying customers.
Campaign Architecture
Strategic account structure with proper campaign types, audiences, and budgets designed for scalable growth.
Creative Development
Scroll-stopping ad creative and copy that resonates with your audience—tested across formats and placements.
Audience Building
Custom audiences, lookalikes, and interest targeting that finds buyers, not just browsers.
Conversion Tracking
Pixel setup, iOS 14+ workarounds, and attribution modeling to track every dollar back to its source.
Daily Optimization
Active campaign management with bid adjustments, audience refinement, and creative refresh to maintain performance.
Performance Reporting
Weekly dashboards showing spend, ROAS, CAC, and actionable insights—not vanity metrics.
Why Most Meta Campaigns Fail
The hidden complexities that separate profitable advertising from expensive experiments.
iOS 14+ tracking destruction
Apple's privacy changes killed accurate tracking—most advertisers can't prove ROI anymore without proper workarounds.
Rising CPMs every quarter
Ad costs increase 15-20% yearly while organic reach drops to near zero—profitability gets harder each month.
Creative fatigue happens fast
The same ad that crushes week one dies by week three—requiring constant creative production most businesses can't maintain.
Attribution complexity
With 7-day click windows, view-through conversions, and cross-device tracking, knowing what actually works requires expertise.
Download: The $100K/Month Meta Ads Playbook
The exact framework Lab 916 uses to scale eCommerce brands profitably on Facebook and Instagram.
Includes campaign templates, audience targeting strategies, creative frameworks, and the iOS 14+ tracking solutions that actually work.
Turn Meta Into Your Money Machine
The opportunities available when Meta ads are done right.
Unlimited Scale Potential
3 billion active users means your perfect customer is on Meta—we just need to find and convert them profitably.
Predictable Customer Flow
Properly structured campaigns deliver consistent daily sales you can forecast and scale based on business needs.
Brand Building + Sales
Meta uniquely combines awareness and conversion—building your brand while driving immediate revenue.
From Endless Testing to Predictable Profit
Stop gambling with boost posts and start building a revenue engine
Most businesses waste thousands on Meta ads that might work, testing random audiences with generic creative. Lab 916 brings systematic methodology to Meta advertising—proven frameworks, creative formulas, and audience blueprints that remove the guesswork.
We've already spent millions learning what works across every industry. Your campaigns launch with that knowledge built in, skipping the expensive learning phase that kills most advertisers' budgets before they find success.
What systematic Meta advertising delivers:
- Proven campaign structures that scale
- Creative frameworks that convert
- Audience targeting that finds buyers
- Testing protocols that preserve budget
The Creative Engine That Never Stops
Fresh ads every week without burning out your team
Meta's algorithm rewards fresh creative—the same ad that works today will die next month. Lab 916 maintains a constant pipeline of new creative variations, testing everything from angles to offers to formats, keeping your campaigns profitable while competitors see performance decay.
Our in-house creative team produces 20-30 new ad variations monthly, systematically testing what resonates with your audience. You get the winners, we retire the losers, and your ROAS stays consistent.
Our creative process includes:
- Weekly creative production sprints
- A/B testing across all formats
- Performance data driving design
- Seasonal and trend-based campaigns
Frequently Asked Questions
How much should I budget for Meta ads to start?
We recommend starting with $3-5K monthly in ad spend, plus management fees. This gives enough data for optimization while controlling risk. Successful campaigns typically scale to $10-30K monthly within 3-4 months as ROAS proves out.
How long before Meta ads become profitable?
With proper setup, you should see positive ROAS within 30 days. Week 1-2 is data gathering, Week 3-4 is optimization, and by Month 2 campaigns typically hit target ROAS. Without expertise, most businesses never reach profitability.
Can you use my existing Facebook page and ad account?
Yes, we work with your existing assets. We'll audit and clean up your account structure, remove inefficient campaigns, and implement proper tracking. If your ad account has violations, we can help resolve them or set up fresh accounts.
How do you handle iOS 14+ tracking issues?
We use server-side tracking, Conversions API, aggregated event measurement, and UTM parameters to maintain attribution accuracy. While not perfect, our workarounds capture 85-90% of conversion data versus 40-50% without them.
What creative assets do you need from me?
Product photos, brand guidelines, and any existing video content. We handle all ad creative production, copywriting, and design. We typically create 20-30 variations monthly to combat creative fatigue and find winning combinations.
How is Meta ads different from Amazon PPC?
Meta is interruption marketing (stopping scrollers) versus Amazon's intent marketing (people already shopping). Meta requires more creative variety, broader targeting, and longer conversion windows but can scale beyond Amazon's limitations.
Do Meta ads work for every product type?
Most products work, but impulse purchases under $100, visually appealing items, and problem-solving products perform best. B2B, highly technical items, or products over $500 require different strategies and longer sales cycles.
How do you measure success beyond ROAS?
We track customer acquisition cost (CAC), lifetime value (LTV), email capture rate, and contribution margin. A 3:1 ROAS might be break-even on first purchase but profitable when including repeat purchases and email revenue.
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