Google Ads Management Services

We manage Search, Shopping, and YouTube campaigns for Amazon sellers ready to capture customers before they reach the marketplace.

$3M+ Monthly Google Spend Managed

Lab 916 manages over $3 million monthly across Search, Shopping, and YouTube for proven scale.

Google Partner Status

Lab 916's certified Google Partner status gives us direct support and beta feature access.

Google Ads Management That Delivers Results

With Google Shopping capturing 76% of retail ad spend and delivering 5% conversion rates, it's the most efficient path to new customers beyond Amazon.

Expand Your Customer Base

Break free from Amazon-only dependency by reaching millions of Google shoppers who start their product search outside marketplaces.

Drive External Traffic Power

Send high-intent Google traffic directly to your product pages, capturing customers before they even reach Amazon.

Boost Amazon Rankings Naturally

External sales velocity signals Amazon's algorithm to rank you higher, improving organic placement without more PPC spend.

Reach Pre-Purchase Shoppers

Capture buyers during research phase when they're comparing options on Google, not just ready-to-buy on Amazon.

Maximize Product Exposure

Dominate Google's search results to increase brand visibility, building awareness that drives sales across all channels.

Lower Cost Per Acquisition

Google's intent-based traffic converts higher at lower costs than social ads, delivering better ROI on your ad spend.

Why Google Ads Fail for Most Businesses

The costly mistakes that turn Google into a money pit instead of a profit center.

Complexity beyond comprehension

Google's interface has 200+ settings, 15 campaign types, and endless optimization options—most businesses get lost and default to wrong choices.

Budget disappears on bad clicks

Without proper negative keywords and audience exclusions, you pay for irrelevant traffic—tire kickers, competitors, and bots eating your budget.

The learning phase trap

Google's algorithm needs weeks and thousands in spend to "learn"—most quit before campaigns become profitable, wasting the investment.

Attribution blindness

With multiple touchpoints, view-through conversions, and cross-device tracking, you can't tell what's actually working without proper setup.

The Amazon-to-Google Bridge System

How we leverage your Amazon success to dominate Google

Your Amazon data is a goldmine for Google Ads success. Lab 916 takes your best-performing ASINs, search terms, and customer insights to build Google campaigns that work from day one—no expensive learning phase.

We extract your Amazon Search Query Performance reports, identify which terms drive 80% of your sales, then mirror that success on Google Shopping. Your profitable Amazon keywords become your Google foundation, while your product titles and bullets transform into high-converting ad copy.

Our Amazon-to-Google process:

Dual-Platform Optimization Method

Running Google and Amazon in perfect harmony

Most agencies treat Google and Amazon as separate channels. Lab 916 runs them as one coordinated system where Google feeds Amazon rankings while Amazon data optimizes Google performance.

When Google Ads drive external traffic to your Amazon listings, it signals Amazon's algorithm to boost organic rankings. Meanwhile, your Amazon conversion rates inform our Google bidding strategies. This creates a compound effect—each platform strengthening the other.

The synergy system includes:

Complete Campaign Management

Our Google Ads team handles prospecting, retargeting, and Shopping campaigns with laser focus on profitability. Weekly reporting keeps you informed on metrics that matter—revenue, ROAS, and CAC.

Strategic Campaign Foundation

Our discovery process uncovers opportunities, analyzes competitors, and identifies quick wins for immediate impact and long-term growth.

Keyword Intelligence & Forecasting

We identify profitable search terms through CPC analysis, search volume trends, and competitor gaps to maximize your budget efficiency.

Smart Keyword Targeting

Strategic keyword selection based on buyer intent, competition levels, and profit margins—not just high-volume terms that drain budgets.

Conversion-Focused Ad Copy

Multiple ad variations per ad group with benefit-driven headlines, compelling CTAs, and relevant extensions that outperform competitors.

Intelligent Bid Management

Data-driven bidding strategies using Manual CPC for control, Smart Bidding for scale, and Portfolio strategies for efficiency.

Structured Campaign Architecture

Organized campaign builds with clear naming conventions, logical ad groups, and scalable structures that grow with your business.

Performance Max Optimization

Expert management of Google's AI-powered campaigns, maximizing reach across Search, Shopping, Display, and YouTube.

Quality Control Process

Every campaign reviewed by senior management before launch, with ongoing optimization based on performance data and market changes.

The Amazon Seller's Guide to Google Ads

Download the exact playbook Lab 916 uses to help Amazon sellers expand profitably to Google. Includes our keyword migration strategy, Shopping feed optimization template, and the bidding formulas that consistently deliver 5:1 ROAS for eCommerce brands.

Proven Google Ads Performance

Real client campaigns, real numbers, real growth—no cherry-picked vanity metrics.

Frequently Asked Questions

How is Google Ads different from Amazon PPC?

Google captures demand before it reaches Amazon. While Amazon PPC targets shoppers already on the platform, Google Ads reach customers during research phase, comparing options, and discovering solutions. Google also offers multiple campaign types (Search, Shopping, YouTube, Display) versus Amazon's limited ad formats.

What budget should I start with for Google Ads?

We recommend $3-5K monthly in ad spend to properly test and optimize. This allows enough data for Google's algorithm to learn while controlling risk. Successful campaigns typically scale to $10-30K monthly within 3-4 months. Management fees are separate from ad spend.

How long until Google Ads become profitable?

With proper setup and Amazon data integration, campaigns typically reach positive ROAS within 30-45 days. Week 1-2 is structure and testing, Week 3-4 is optimization, and by Month 2 you should see consistent profitability. Without expertise, most businesses never achieve profitability.

Can Google Ads actually help my Amazon rankings?

Yes. External traffic from Google signals Amazon's algorithm that your products are popular outside the platform, which can boost organic rankings. We've seen clients improve their BSR by 20-30% just from Google-driven external traffic.

What's needed to run Google Shopping Ads?

You need a Google Merchant Center account, product feed, and website landing pages (can be Amazon listings). Lab 916 handles the entire setup including feed creation, policy compliance, and ongoing optimization to maintain approval.

Do I need my own website for Google Ads?

Not necessarily. You can send Google traffic directly to Amazon listings, though having a Shopify store typically doubles conversion rates and gives you customer data. We recommend a hybrid approach based on your business goals.

How do you track Google Ads performance for Amazon sales?

We use Amazon Attribution, custom UTM parameters, and day-parting analysis to track Google-driven Amazon sales. While not 100% perfect, we can attribute 85-90% of sales accurately to show true ROAS across both platforms.

Account Management For Amazon

Creative Services For Amazon

Ads Management For Amazon

Technical Support And Troubleshooting For Amazon