Add a 7-Figure Amazon Channel Without Building an In-House Team

    Lab 916 builds and runs the Amazon channel for established brands that don’t fully control it yet—whether you’re not on Amazon at all, stuck on Vendor Central, or sitting on a dead Seller Central account.
    Prefer to talk now? Call +1 (916) 909-1695Mon–Fri, 9am–8pm PT
    $250M+ Amazon Revenue Managed
    15+ Years Serving Established Brands
    Award Winner Amazon Ads Partner
    Featured on Amazon.com

    Your Customers Already Moved to Amazon. Your Business Hasn't.

    Most of our clients are established manufacturers and brands doing 8–9 figures in revenue—but their Amazon channel is either nonexistent, run by Vendor Central, or a mess of random resellers. We help you take control and turn it into a clean, profitable channel your board can actually see.

    Brands With No Real Amazon Presence

    You sell through distributors, reps, retail, or your own Shopify site. When buyers search Amazon, they see your competitors—or nothing at all. You know you're leaving money and control on the table, but your team doesn't have bandwidth to figure Amazon out.

    See how we launch from zero

    Vendor Central Brands Forced to Take Control

    Amazon has been sending POs for years. Now terms have changed, orders slowed, or you're being pushed to Seller Central. Your ops team is great—but nobody knows how to run Amazon as a channel you own.

    See our Vendor-to-Seller transition

    Dead or Stalled Seller Central Accounts

    You technically 'have' an Amazon account—maybe a previous agency or internal hire set it up—but growth flatlined, catalog is a mess, and resellers outrank you. You're tired of pouring money into tactics without a real channel owner.

    See our Turnaround & Relaunch program
    Programs

    One Proven System, Tailored to Your Situation

    Every engagement follows the same four phases. The right program depends on where your Amazon presence is today.

    Assess & Forecast

    We analyze your current Amazon presence (or lack of it), model the P&L, and pressure-test whether Amazon should be a major channel.

    Take Control

    Brand registry, catalog cleanup, Vendor/Seller strategy, and reseller enforcement so you actually own your listings.

    Build the Foundation

    Product mix, pricing, inventory, listings, creative, reviews, and launch plan—everything needed for your category to take you seriously.

    Drive Profitable Growth

    Ongoing ads, promotions, reporting, and experiments that turn Amazon into a predictable revenue line instead of a black box.

    Four Core Programs, Depending on Where You're Starting

    For brands with no real Amazon presence or a dead/half-managed account

    Amazon Channel Ownership Program

    We build your entire Amazon channel from the ground up and then run it as your in-house team. In 90 days we go from ‘nothing/chaos’ to a clean, controlled account with your first campaigns live and a P&L your CFO can read.
  1. Market sizing, forecast & launch plan
  2. Seller Central setup and catalog architecture
  3. Listings, creative, reviews, and launch campaigns
  4. Ongoing management, reporting, and optimization
  5. For brands currently on Vendor Central that need to move to Seller or hybrid

    Vendor-to-Seller Transition Program

    We design and execute a controlled move from Vendor Central to Seller Central so you keep revenue flowing while gaining margin, data, and control over your brand.
  6. Vendor dependency and margin analysis
  7. Hybrid or full Seller Central strategy
  8. Brand registry, listings and catalog migration
  9. Playbook for pricing, inventory and retailer impact
  10. For brands already on Amazon with flat or declining performance

    Amazon Turnaround & Relaunch Program

    We audit the account, rebuild what’s broken, and relaunch your Amazon channel with a clear strategy, clean data, and accountable ownership.
  11. Full account + P&L audit
  12. Catalog restructuring and content overhaul
  13. Ads audit, relaunch and budget reset
  14. Reseller cleanup and brand protection plan
  15. For brands already winning on Amazon and ready to expand

    Marketplace Expansion Program

    Once Amazon is predictable, we help you expand to Walmart, Target, Home Depot, TikTok Shop, and international Amazon marketplaces with the same disciplined approach.
  16. Multi-marketplace strategy and prioritization
  17. Platform setup and optimization
  18. Cross-platform inventory and operations
  19. Unified reporting across all channels
  20. Client Success Stories

    Real Results from Real Brands

    What happens when you actually own your Amazon channel.

    Case Study

    From "We're Not on Amazon" to a Seven-Figure Channel in 14 Months

    A leading manufacturer came to Lab 916 with zero direct Amazon presence. Their products were being sold by unauthorized resellers, and they had no control over pricing or brand presentation.
    $1.8M
    Amazon revenue in Year One
    42%
    Gross margin after ads and fees
    93%
    Unauthorized resellers removed
    Featured by Amazon

    Amazon Asked Us to Show Their Advertisers How It's Done

    Lab 916 is one of the only Amazon advertising partners invited by Amazon to be featured on Amazon.com for our work growing established brands on the marketplace.

    What We Do

    Everything You Need to Win on Amazon

    Most brands need more than just ads or content—they need someone to actually own the channel. That's what we do.

    Amazon Account Management

    Full-service Amazon channel ownership—strategy, catalog, creative, ads, and operations.

  21. Channel P&L management and executive reporting
  22. Catalog architecture and operations
  23. Content, advertising, and growth strategy
  24. Amazon Advertising & Growth

    We run the ad campaigns that actually drive profitable sales, not just vanity clicks.

  25. Sponsored Products, Brands, Display & DSP
  26. Campaign structure, bidding & budget optimization
  27. Monthly reporting with clear P&L and ROAS tracking
  28. Content, Creative & Listings

    Your listings need to convert browsers into buyers. We make that happen.

  29. Product detail pages, A+ Content & Brand Stores
  30. Photography, video & lifestyle creative production
  31. Review strategy, early reviewer programs & Q&A management
  32. Technical, Compliance & Expansion

    We handle the ugly parts of Amazon and help you expand once the core channel is working.

  33. Account issues, suspensions & reinstatements
  34. Catalog fixes, flat files, and FBA reimbursements
  35. Walmart, Target, Home Depot & TikTok Shop rollout
  36. Our Process

    How We Work Together

    A simple engagement built for busy owners, not Amazon hobbyists.

    We're not here to add more work to your plate. Your team gives us context and approvals—we own the channel and day-to-day execution.

    01

    Channel Diagnostic & Plan

    We review your current situation—no Amazon, Vendor-only, or messy Seller Central—and build a 12–18 month Amazon channel plan that your leadership team can actually understand and approve.
  37. Audit of your current Amazon presence (or lack of it)
  38. TAM, forecast and high-level P&L model
  39. Recommended program (Launch, Vendor-to-Seller, Turnaround, Expansion)
  40. 02

    90-Day Build or Rebuild

    We execute the heavy lift: setup, cleanup, creative, catalog, and launch campaigns. You get weekly check-ins and clear milestones; we handle the Amazon headaches.
  41. Account + catalog setup or restructure
  42. Listings, A+, Brand Story & storefront build
  43. Initial campaigns live with clear KPIs
  44. 03

    Run & Scale the Channel

    Once the foundation is in place, we operate as your Amazon department—managing ads, content, inventory, promotions, and constant troubleshooting, with reporting your CFO can read in five minutes.
  45. Ongoing ads and promo management
  46. Monthly P&L and performance review
  47. Quarterly strategy resets and expansion planning
  48. 04

    Add New Marketplaces (When You're Ready)

    After Amazon is predictable, we explore Walmart, Target, Home Depot, TikTok Shop, and international Amazon based on your margin and ops capacity.

    See Marketplace Expansion program →
    Why Brands Trust Lab 916

    We're Not a Generic Agency. We're Amazon Specialists.

    Most agencies dabble in Amazon. We've done nothing but Amazon for over 15 years—working exclusively with established brands that need someone to actually own the channel, not just run ads.

    15+ years managing Amazon channels for established brands

    Over 200 manufacturers, B2B brands, and CPG companies served

    Amazon Ads Partner Award Winner - featured on Amazon.com

    Client Testimonials

    Trusted by Leading Manufacturers and Brands

    What brands say about working with Lab 916.

    Collective Arts
    Smartliner
    Sun Tropics
    FoamPro
    Avalon King
    Healthogenics
    Looney Pruney
    Field Notes
    SkyFlakes
    And dozens more brands who prefer to keep their Amazon strategy private.

    Working with Lab916 has been an absolute game-changer for our Amazon business. Their team brought not only deep expertise in PPC strategy but also a proactive and data-driven approach that helped us significantly increase our sales.

    Ricco Loche
    Marketing Manager
    THYSOL

    If you want your Amazon seller's account set up right the first time, work with Lab 916. Simply the best in the business.

    Josh Kaye
    CEO
    Sport Drink

    Trust LAB916 to get the job done! From content creation to sales metrics across platforms, this team works to bring out the best in your products and sales processes. Expect great results...you'll get them!

    Tim Cunningham
    CEO
    Lyte Balance

    We interviewed Lab916 to rebuild and rebrand our Amazon site. After meeting with Vincent, I knew right away that we found the right team! After working with their team and experiencing a tremendous increase in monthly sales, our initial thoughts were confirmed.

    Steve Noonan
    CEO
    Gutterstick

    We hired Lab916 to build out our Amazon store and they overdelivered in every way - Incredibly professional, super responsive, extremely helpful at all times and they created great work, as well.

    Richard Hirsch
    CEO
    Unaliwear
    Also reviewed on:
    Google Reviews
    5.0
    Trustpilot
    5.0
    Resources

    Learn How to Take Control of Your Amazon Channel

    Free resources to help you understand what it takes to succeed on Amazon.

    Amazon Channel Guide

    Everything you need to know about building a controlled Amazon presence.

    Download free guide →

    Case Studies

    Real results from real brands that took control of their Amazon channel.

    Read case studies →

    Webinar Series

    Watch our CEO break down Amazon strategy for established brands.

    Watch now →
    Common Questions

    Frequently Asked Questions

    Questions from brands considering Lab 916.

    Ready to Take Control of Your Amazon Channel?

    If you’re an established brand that doesn’t fully own its Amazon channel yet, let’s talk.
    Book a Strategy Call →

    No-pressure conversation. We'll review your situation and lay out exactly what it would take to own your Amazon channel.

    Or call directly: +1 (916) 909-1695 · Mon–Fri, 9am–8pm PT