Amazon SEO Agency
At Lab 916, we take the guesswork out of selling on Amazon. As a trusted Amazon SEO agency, we help brands increase visibility, drive consistent sales, and build long-term ranking growth. Our proven 4-phase Amazon SEO optimization process is built around real search data that helps your listings perform better and stay competitive.
Here’s how our process works:
Phase 1: Market and Keyword Intelligence
Phase 2: Listing Optimization and Keyword Enhancement
Phase 3: Gap Analysis and Strike Zone Keywords
Phase 4: Rank Tracking and Performance Reporting
The 4-Phase Amazon SEO System
Our process turns real search data into ranking growth. Each phase builds on the last, starting with keyword intelligence and ending with continuous performance tracking.
Market & Keyword Intelligence
At Lab 916, our Amazon SEO agency begins with deep keyword research and competitor analysis. We build your Master Keyword List (MKL) by studying search volume, buyer intent, and category trends. This creates a data-backed path to better visibility. Each order includes your MKL spreadsheet, opportunity scoring, and recommendations for up to 10 ASINs. Competitor and category keyword analysis. Search volume and intent scoring. Eliminate duplicates and noise for clean targeting. Identify strike-zone terms for fastest ranking gains. Establish benchmark rank tracking.
Gap Analysis & Priority Scoring
We find what your listings are missing and prioritize opportunities by real market value. Our team compares your listings to top competitors and scores keywords by opportunity, conversion value, and competition. This creates a focused strike-zone list for quick wins.
Optimize backend keywords to capture indexing gaps.
More about SEO Phase 2
Listing Optimization
We rebuild your listing around verified keywords to improve ranking and conversion impact. Titles, bullets, and descriptions are rewritten using keyword clusters, while maintaining your brand tone and readability. Backend keywords and alt text are also aligned for SEO accuracy.
More about SEO Phase 3
Rank Tracking & Search Query Reporting
We track progress and refine performance using Amazon Search Query data. Keyword ranks are monitored weekly to evaluate click share, conversion rate, and organic rank movement. New opportunities replace underperforming terms, ensuring lasting visibility.
More about SEO Phase 4
Win on Amazon with data-driven SEO
Amazon SEO isn’t guesswork. It’s about using real search data to build visibility that drives sales. At Lab 916, our 4-phase Amazon SEO optimization system helps your listings rank higher, convert better, and stay consistent as the market evolves.
Keyword intelligence
We build a detailed Master Keyword List using competitor data, buyer intent, and category trends. This helps us target only the most valuable keywords that drive traffic and sales.
Optimized listing structure
Every part of your listing, from the title to the backend, is rewritten using verified keyword clusters to improve indexing and readability.
Continuous rank tracking
We monitor your keyword performance weekly, updating and refining listings as search trends and algorithms shift to maintain visibility.
Proven results
As a trusted Amazon SEO agency, our process delivers consistent results. Each update improves discoverability, conversion rate, and long-term ranking stability.
Not Ranking or Lost Visibility Overnight?
We fix Amazon SEO problems every day. Whether your ASINs stopped indexing or your rankings suddenly dropped, our team knows exactly where to look and how to restore performance quickly. As a trusted Amazon SEO agency, we use proven strategies to recover visibility and strengthen your long-term ranking stability.
→ Fix my Amazon listing
→ Get help with troubleshooting support
Get the Data-Driven Amazon SEO Framework
Discover how to turn search data into ranking growth. Our 2025 Amazon SEO Playbook reveals the tested methods behind consistent indexing, keyword dominance, and increased sales velocity.
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──Alexandra Stone investor
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──Alexandra Stone investor
We handle the complexity so you can focus on growth
Managing Amazon is not simple. It is a fast-changing marketplace where visibility, compliance, and competition shift every day. That is where we come in.
At Lab 916, our team of Amazon experts manages every detail for you. From Amazon SEO services and advertising to troubleshooting and optimization, we take care of the hard work so your brand can focus on what it does best, growing your business.
[Book a strategy call →]
Start simple and get a free Amazon audit. We will review your listings, performance, and growth potential, then show you where your next sales lift can come from.
Frequently Asked Questions
What is Amazon SEO and why does it matter?
Amazon SEO helps your products appear higher in Amazon search results. Better visibility means more clicks, conversions, and consistent sales growth. Partnering with an experienced Amazon SEO agency like Lab 916 ensures your listings are fully optimized for long-term success.
How is your SEO process different from other agencies?
We do not guess. Our Amazon SEO optimization process is powered by keyword and competitor data that shows exactly where your listings can perform best, not just where they can appear.
Do I need Amazon SEO if I am already running ads?
Yes. PPC drives short-term traffic, while Amazon SEO services build lasting organic rankings that keep generating sales. This balance reduces long-term ad costs and increases profitability.
How long does it take to see results?
Most clients begin to see improved indexing and ranking within 30 to 60 days, depending on the product category and competition level.
What do you optimize during the process?
We refine your product titles, bullet points, backend keywords, and listing content using real keyword data and conversion metrics to improve visibility and performance.
Will this improve my ad performance too?
Yes. Strong SEO gives Amazon’s algorithm better data, improving ad relevance, click-through rate, and return on ad spend.
Do you provide reports?
Yes. You will receive detailed monthly reports showing rank changes, keyword visibility, and measurable performance gains across all optimized listings.
Can you fix indexing or ranking issues?
Yes. Our team regularly resolves indexing errors, suppressed listings, and poor keyword recognition through advanced Amazon SEO optimization and troubleshooting techniques.
Do you work with sellers outside the U.S.?
Yes. We manage SEO for Amazon marketplaces across North America, Europe, and Asia, ensuring your products are localized and optimized for global audiences.
What is the first step to get started?
Book a free audit with Lab 916. We will analyze your listings, identify ranking gaps, and create a tailored Amazon SEO strategy to help your business grow.
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