Drive Sales with Expert Amazon PPC Management
Your Amazon PPC Management Agency
Focused on Growth, Not Guesswork
We create and manage Amazon pay-per-click campaigns that turn visibility into revenue. Our team blends data, strategy, and automation to ensure your ads perform efficiently across every campaign type. As a trusted Amazon PPC management agency, we help brands maximize return on ad spend, reach high-intent shoppers, and scale sustainably. With Lab 916, every click is optimized for conversion, not wasted on noise.
Stop Chasing Clicks — Drive Real Growth!
We manage your Amazon ads like an investment, focused on profit, efficiency, and long-term results. Our specialists deliver expert Amazon advertising management services designed to improve visibility, conversions, and overall return on ad spend through continuous data-driven optimization.
Keyword research
We identify high-value keywords and analyze customer search intent to reach the right audience, increase visibility, and drive profitable traffic.
Campaign optimization
Our team refines bids, budgets, and placements daily to maximize ad performance, maintain cost efficiency, and capture high-intent shoppers.
ACoS Management
We closely monitor and adjust your campaigns to keep ACoS under control, protect margins, and ensure every dollar spent contributes to long-term profitability.
Sales growth
Through precise targeting and smart budget allocation, we transform ad performance into measurable sales growth and sustainable brand expansion.
Reporting & analysis
You’ll receive transparent, easy-to-read performance reports that highlight ROI clearly — no fluff, just real insights that help guide your next move.
Creative support
Our creative team designs ad visuals and listings that boost click-through rates, strengthen brand consistency, and help your products stand out across Amazon.
We Are Trusted by Leading Global Companies
Award-Winning Results, Proven on Amazon
Lab 916 is a trusted partner for established brands and high-performing Amazon FBA sellers worldwide. Our Amazon advertising management services are recognized for delivering measurable growth, efficiency, and profitability.
Each year, Amazon highlights top agencies that consistently outperform industry standards, and Lab 916 proudly earned the Amazon Advertising Challenger Award for our results-driven approach.
Our experts continuously refine campaign strategies to reduce costs, increase conversions, and elevate brand performance across every ad type. With proven systems and innovative optimization, we help global companies stay competitive, scale faster, and maximize their ROI on Amazon.
Stop Overspending on Amazon Ads
Our 2025 Amazon PPC Efficiency Guide reveals the exact strategies our Amazon PPC management agency uses to reduce ACoS, boost ROI, and drive consistent sales growth. Learn how Lab 916’s Amazon advertising management services turn wasted ad spend into measurable profit through data-driven optimization and smarter campaign control.
Keyword Targeting Built for Control and Efficiency
We use advanced targeting strategies across all three match types to balance reach, precision, and profitability. Our approach is rooted in continuous testing and bid optimization, ensuring every campaign managed by our Amazon PPC management agency stays efficient, competitive, and profitable.
Broad Match
Captures a wide range of related search terms to uncover new keyword opportunities, increase visibility, and attract potential buyers early in their journey.
Phrase Match
Targets searches that include your core phrases, keeping ads relevant and improving conversion rates by reaching audiences actively seeking your products.
Exact Match
Focuses only on the precise keyword, delivering controlled ad spend and the highest return on investment. This strategy allows our Amazon advertising management services to target ready-to-buy customers while minimizing wasted spend.
Our Approach Delivers Results You Can See
Every brand has a different story, but the goal remains the same — profitable growth. At Lab 916, our Amazon PPC management agency creates tailored advertising strategies that turn ad spend into measurable success. By combining advanced data insights, creative optimization, and strategic targeting, we help established brands increase visibility, efficiency, and sales on Amazon.
293% Higher Monthly Revenue
A leading brand experienced a 293% boost in monthly revenue after we revamped their creative assets and optimized their PPC campaigns for higher conversions.
519% Growth to Date
Another established client achieved 519% total growth through our Amazon advertising management services, proving that a data-driven PPC approach delivers lasting performance and scalability.
Amazon PPC Basics
Sponsored Products
Increase visibility and drive product sales with Sponsored Products that appear directly in Amazon search results and product pages. These ads capture high-intent shoppers and generate consistent sales through targeted keyword optimization.
Brand Campaign
Targets branded exact terms to protect your presence and reinforce brand authority. Adds brand negatives to other campaigns, boosts top-of-search placement for key terms, and promotes cross-selling across your catalog.
Competitor Brand Campaign
Targets competitor brand keywords and variations to capture market share. Our Amazon PPC management agency uses bid caps to control CPC and maximize ROI while tracking Impression Share and Overlap Rate for better conquesting opportunities.
Competitor ASIN Targeting
Targets competitor listings with lower ratings or higher prices. Ad groups are segmented by price, category, or rating to ensure complete control. Uses product badges and A+ content to improve conversion rates and highlight premium positioning.
Defensive ASIN Targeting Campaign
Targets your own ASINs to retain customer traffic and defend your listings from competitors. Promotes related products, upsells, and bundles, while excluding substitutes to avoid internal competition and maintain conversion consistency.
Video Ads
Uses short, high-conversion videos for top-performing keywords. Focuses on top-of-search placements to capture shopper attention instantly. Highlights reviews, benefits, and visuals within the first few seconds to improve CTR and engagement.
Sponsored Display
Retargets past product viewers and previous purchasers within 7–30 days. Uses both CPC and vCPM models to balance awareness and conversion goals. Rotates creative formats to maintain engagement and visibility across product categories.
Auto Campaign
Splits ad groups into Close, Loose, Substitutes, and Complements to discover new keyword opportunities. Moves high-performing search terms into manual campaigns for greater control and profitability while negating brand terms for accuracy.
Manual Campaign
Uses 1–3 keywords per ad group to ensure control and focus. Bids are adjusted only when incremental ROAS meets target thresholds. This structured approach allows our Amazon advertising management services to maintain efficient, high-performing campaigns that scale sustainably.
Exploring Amazon PPC
Sponsored Brands
Sponsored Brands help you showcase your brand logo, a customized headline, and a curated selection of products that strengthen recognition and trust. These campaigns are a core part of our Amazon advertising management services, designed to attract high-intent shoppers and expand your brand visibility across the Amazon marketplace.
These ads appear in premium placements throughout Amazon search results and product detail pages, helping potential customers discover your full product catalog while reinforcing brand credibility.
Sponsored Brand Placement:
- Top of Search – Drive brand awareness, dominate key terms, and defend your category from competitors.
- Within Results – Reach mid-funnel shoppers comparing options and increase engagement with relevant product offers.
- Product Detail Pages – Connect with customers browsing competitor listings and redirect their attention to your products.
- Video Placements – Showcase your brand through engaging visuals that highlight product benefits and boost click-through rates.
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──Alexandra Stone investor
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──Alexandra Stone investor
Navigating Amazon PPC
Sponsored Display
Sponsored Display extends your reach beyond Amazon search, helping your brand stay visible to shoppers at every stage of their buying journey. Through our Amazon advertising management services, we use Sponsored Display to reconnect with high-value audiences, drive repeat engagement, and increase brand awareness both on and off Amazon.
Key Features:
- Audience Targeting – Reach shoppers who have viewed or considered your products to stay top of mind throughout their purchase decision.
- Off-Amazon Reach – Expand visibility beyond Amazon to relevant websites and apps where your audience is most active.
- New-to-Brand Tracking – Measure the performance of first-time purchasers and identify audience growth opportunities.
- Retargeting Control – Re-engage cart abandoners and past product viewers with tailored creative that brings them back to complete their purchase.
Amazon PPC Fundamentals
Sponsored TV
Sponsored TV connects your brand with audiences across major streaming platforms like Prime Video, Freevee, and Twitch, offering both wide exposure and measurable engagement. As part of our Amazon PPC management agency strategy, this format helps you reach new audiences, strengthen brand awareness, and drive consideration through immersive video content.
Highlights:
- Interactive Ad Formats – Use shoppable, engaging TV ad formats that allow viewers to interact directly with your brand.
- Performance Tracking – Measure view-through rates and branded search lift to understand how your ads influence audience behavior.
- Targeted Reach – Target specific audiences by category, product type, or interest data to maximize relevance and ad performance.
Amazon PPC Management
Elevate your ad performance and strengthen your brand’s market position with Lab 916. Our Amazon PPC management agency oversees millions in ad spend for established brands, using precision targeting and continuous optimization to balance growth and profitability. With our Amazon advertising management services, every campaign is strategically refined to improve ROI, boost visibility, and protect your brand from competitors.
Frequently Asked Questions About Amazon PPC Management
What is Amazon Advertising Management and why does it matter?
It is the continuous optimization of your Amazon ad campaigns to improve visibility, efficiency, and return on spend. For established brands, it ensures consistent growth and keeps you competitive without unnecessary overspending.
How do you make sure ad spend is used efficiently?
We analyze performance data, segment campaigns by search intent, and apply profit-based bidding strategies so every advertising dollar contributes to meaningful growth.
What types of campaigns do you manage?
Our Amazon PPC management agency handles all campaign types, including Sponsored Products, Sponsored Brands, Sponsored Display, and advanced retargeting through Amazon DSP.
How do you choose which keywords to target?
We combine keyword performance history, search term data, and competitor insights to identify high-converting keywords that generate qualified traffic and drive measurable sales.
What kind of reporting do I receive?
You receive transparent, easy-to-understand reports focused on ROI, ACoS, TACoS, and blended performance metrics—so you always know where your investment delivers the most impact.
Can you help protect my brand from competitors?
Yes. Our Amazon advertising management services include defensive campaigns that protect your listings from competitor ads and secure your branded search visibility.
How soon will I see results?
Most clients begin noticing measurable improvements in efficiency, sales, and ACoS within 30 to 60 days after campaign optimization begins.
Do you work with new or smaller brands?
Yes, as long as the product has strong market potential. Our strategies scale to your brand’s current stage, ensuring growth from launch to expansion.
How do you stay ahead of Amazon’s changes?
Our team continuously monitors Amazon’s platform updates, algorithm adjustments, and new ad features, allowing us to adapt quickly and keep your campaigns performing at their best.
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