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Listing Reinstatement & Appeals for When Amazon Pulls the Plug on Your ASIN

Policy flags. "Potentially hazardous" notices. "Not as described." "Used sold as new." When Amazon fully deactivates a listing, sloppy appeals make things worse. We diagnose the real cause, rebuild the listing where needed, and write structured appeals that Amazon will actually read.

Get Help With a Reinstatement

See All Troubleshooting Services

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

You Need Listing Reinstatement & Appeals If…

One or more ASINs have been fully removed from sale due to policy or compliance issues.

You've already sent appeals and keep getting vague denials or copy-paste responses.

Your team is stuck between doing nothing and "trying something else" with no strategy.

You're getting performance / policy notifications that read like legalese.

The affected ASINs represent meaningful revenue, key launches, or strategic SKUs.

Blunt filter

If this is a side-hustle SKU you knowingly pushed the limits on, we're not your rescue crew.
If this ASIN being down actually matters to your business and you're willing to fix root causes, then we're a fit.

What You Actually Get

(Not Just "We'll Email Amazon Again")

Root-Cause & Risk Assessment

Review performance/policy notifications, Account Health page, and prior case history. Categorize the issue (product safety, claims/compliance, condition complaints, detail page accuracy, IP/brand complaints) and provide a blunt explanation of the real issue and your odds.

Evidence & Documentation Plan

Define what proof Amazon will expect: invoices, COAs, MSDS, test reports, labels, packaging photos, operational proof (QC changes, packaging changes), and content changes needed to align claims, imagery, and packaging.

Catalog & Content Adjustments

Update titles, bullets, images, and A+ to remove problem claims or content. Fix category/attribute mapping. Document these changes as part of your corrective actions so what you say in the appeal matches what Amazon sees on the page.

Plan of Action (POA) & Appeal Drafting

Write Amazon-ready appeals with clear structure: root cause, corrective actions taken, and preventive actions. Clean, calm tone—no emotion, no blame-shifting, no 2,000-word essays. Align POA with supporting evidence and catalog changes.

Follow-Up Strategy & Escalation

Guide how and when to follow up on cases, clarify responses, and escalate when appropriate. Interpret Amazon's vague or contradictory replies and recommend next steps. We don't just fire off one appeal and disappear.

Common Problems We See With Deactivated Listings

Misleading or non-compliant claims (medical, therapeutic, 'cures,' certifications you don't have).

Safety or ingredient concerns where extra documentation is required.

Condition and authenticity complaints that require tightening sourcing and QC.

Detail page accuracy issues ('not as described,' wrong variations, misleading images).

Technical/catalog conflicts that triggered a policy review and deactivation.

If the product itself is fundamentally non-compliant and you won't change it, we'll tell you.

How We Handle Listing Reinstatement for Serious Brands

01

Intake & Assessment

You send policy/performance notifications, ASIN(s) involved, previous appeals or case messages, and basic product, revenue, and risk context. We quickly assess: Is this winnable? What kind of work and documentation will it take?

02

Deep Dive & Strategy

Analyze the policy angle and Amazon's language. Identify gaps between your product, your listing, your docs, and Amazon's expectations. Decide on the story your POA will tell—without lying or over-sharing.

03

Documentation + POA & Appeal Creation

Build the evidence package (we'll tell you what to pull; we're not your manufacturer). Draft POA + appeal text in Amazon's preferred structure and tone. Align catalog/content changes with the appeal (so the story is consistent).

04

Submission, Follow-Up & Next Steps

Help your team submit the appeal correctly and attach the right documents. Interpret Amazon replies and advise on targeted follow-ups—not spam. If reinstatement fails, we outline alternate approaches or worst-case scenario: when to stop and restructure catalog/strategy.

What You Stop Dealing With Once We Take Over

You stop:

Sending emotional walls of text and hoping a different rep reads it.

Copying templates from random forums and crossing your fingers.

Changing random things on the listing without understanding the risk.

Wasting weeks going in circles while a key ASIN stays dead.

Instead, you:

Know exactly why Amazon pulled your listing.

Have a structured, coherent appeal with real corrective actions behind it.

Get clarity—even if the answer is "this can't be reinstated as-is."

Examples

Have a key listing pulled and need a real appeal?

Get Help With Listing Reinstatement

Top-Selling Supplement Pulled for Medical Claims

We reworked claims, updated labeling, gathered proper documentation, and submitted a clean POA → listing reinstated, account health stabilized.

Home Product Labeled 'Unsafe' After Customer Complaints

We helped the brand adjust packaging and QC, documented the changes, and rewrote content to match → listing reinstated with better long-term compliance.

Brand Hit With 'Used Sold as New' Pattern

Identified operational root cause in 3PL handling, documented new processes, and reworked the ASIN presentation → listing reinstated and complaints dropped.

Frequently Asked Questions

No. Anyone promising that is lying or planning to send garbage appeals. We can maximize your chances by being honest, structured, and aligned with Amazon policy.

Not necessarily. We'll review what's been sent, then decide whether to reframe, reset, or escalate differently. But yes, bad appeals make this harder, which is why you should stop sending them.

Only if you're willing to adjust the product, packaging, documentation, or claims. If you insist on staying non-compliant, we're out.

Then you may need Account Troubleshooting on top of this service. We'll tell you if the problem is bigger than a single listing.

Typically, we draft everything and your team sends it from your account. In some cases we log in and submit, but communication always happens under your entity—not ours.