Smarter Growth with Lab916’s Amazon DSP Agency
Reach your ideal customers across Amazon and beyond with precision. Our Amazon DSP advertising services use data-driven audience insights to deliver targeted display, video, and audio ads that increase visibility, drive conversions, and scale your brand profitably.
At Lab916, we don’t just run ads — we build intelligent DSP campaigns that maximize every impression, connect you with high-intent shoppers, and keep your brand top of mind across every platform.
Let’s create your Amazon DSP strategy today.
$50M+ in optimized DSP ad spend
Our expert team has managed over $50 million in Amazon DSP advertising services, delivering consistent results across industries with precision targeting and performance tracking.
150+ brands successfully scaled
From emerging sellers to enterprise-level brands, we’ve implemented powerful DSP strategies that expand reach, boost conversions, and strengthen brand visibility across every channel.
90-day ROI performance
With our tested optimization framework, most clients experience measurable growth and profitability within 90 days. Every campaign we build is designed to deliver efficient ad spend, higher engagement, and long-term results.
What is Amazon DSP?
Amazon DSP (Demand Side Platform) lets sellers and vendors reach potential customers outside of Amazon and bring them to your product listings. If you struggle to attract shoppers with normal Amazon PPC ads, Amazon DSP is for you.
Amazon DSP offers various ad formats to engage audiences on and off Amazon:
Video ads
Video ads Shown on Streaming TV (OTT or Over The Top) and third-party sites (OLV or online video), boosting brand awareness. OLV ads are clickable, while OTT ads are not.
Dynamic eCommerce ads (RECs)
Auto-generated ads featuring up to 20 in-stock products, optimizing performance with machine learning.
Audio ads
Non-skippable ads on Amazon Music, Alexa devices, and Fire TV, enhancing brand awareness.
Static ads (image and mobile banners)
Clickable image ads with CTAs like “Shop Now,” appearing on websites and mobile apps.
Master Amazon DSP with Lab916’s Expert Management
Running Amazon DSP campaigns isn’t just about setting ads live, it’s about mastering data, timing, and audience behavior. At Lab916, our team of certified DSP specialists helps brands turn ad spend into measurable growth through intelligent campaign optimization.
We build, manage, and refine Amazon DSP advertising services that reach your most valuable customers at the right time and place — maximizing return on every impression.
Precision Audiences
Using Amazon’s powerful first-party data, we identify and engage the exact shoppers most likely to buy your products. Whether they viewed your listings, bought from competitors, or match your ideal customer profile, we ensure your ads reach the right eyes.
Dynamic Optimization
Your DSP campaigns never stay static. We continuously monitor performance, adjust bids, placements, and creative assets daily to improve cost efficiency, visibility, and conversions.
Smart Retargeting
Turn interest into action. We re-engage shoppers who viewed but didn’t purchase by displaying tailored ads across millions of sites, bringing them back to complete their journey.
Transparent Reporting
With Lab916, you always know what’s working. Our detailed attribution models and monthly reports reveal how your Amazon DSP campaigns drive new-to-brand sales, repeat purchases, and lasting ROI.
Maximize Ad Reach with Lab916’s Amazon DSP Advertising Services
Amazon’s Demand Side Platform (DSP) gives brands the power to scale far beyond traditional PPC. As a trusted Amazon DSP agency, Lab916 helps you reach high-intent shoppers, retarget past visitors, and expand your brand’s reach across Amazon and the open web.
Our programmatic advertising strategies combine real-time data, intelligent audience segmentation, and precision targeting to make every ad count. We connect your brand with customers who are actively searching, browsing, and buying products like yours — on and off Amazon.
If your PPC campaigns are already performing well, DSP is your next step toward exponential growth. It amplifies your brand presence, increases awareness, and builds customer loyalty through advanced targeting and performance-driven insights.
Reach Amazon’s massive shopper network
Access millions of verified Amazon users actively shopping for similar products. With Lab916’s Amazon DSP advertising services, your brand appears in the right place at the right time, ensuring every impression brings you closer to a sale.
Why DSP Outperforms Traditional Amazon Advertising
Amazon DSP gives your brand capabilities that go far beyond what standard PPC can deliver. As a performance-driven Amazon DSP agency, Lab916 uses advanced data insights, cross-channel reach, and transparent analytics to help your brand dominate the digital shelf.
Laser-Focused Audience Targeting
Our Amazon DSP advertising services leverage Amazon’s exclusive first-party data to target high-value shoppers with unmatched accuracy. Reach customers based on demographics, shopping behavior, and real purchase intent to drive higher engagement and return on ad spend.
Seamless Cross-Device Reach
Your ads stay in front of potential customers wherever they go — on desktop, mobile, and even connected TVs. This ensures your brand remains top-of-mind throughout every stage of the buyer’s journey.
Engaging, High-Impact Ad Formats
From immersive video to responsive display and audio ads, we craft creative campaigns that capture attention and motivate action. Every format is tested to identify what resonates best with your audience.
Data-Driven Insights and Real-Time Optimization
With detailed analytics and continuous optimization, we refine campaigns in real time for maximum performance. You’ll always know which audiences and placements deliver the highest ROI.
Unified Campaign Management
We integrate your DSP campaigns with Sponsored Products and Sponsored Brands to maintain consistent messaging and increase conversion opportunities across all advertising touchpoints.
Full Control and Brand Safety
Protect your reputation with precise placement control. Our team ensures your ads appear only on trusted, brand-safe websites, so every impression reinforces your credibility and values.
Certified Amazon DSP Experts
At Lab916, your campaigns are managed by certified DSP professionals who understand programmatic advertising inside and out. As a results-driven Amazon DSP agency, we use proven strategies, audience intelligence, and real-time data to ensure your ads perform from the very first day.
Our team has spent years mastering Amazon’s Demand Side Platform, helping brands scale faster, spend smarter, and achieve measurable profitability. From setup to optimization, every campaign is guided by data-backed decisions designed to maximize reach, conversions, and ROI.
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Start your DSP journey with Lab916 — book your strategy call today.
Free Amazon DSP Readiness Assessment
Wondering if your brand is ready to scale with Amazon DSP advertising services? Let’s find out.
Not every business is at the ideal stage for programmatic advertising, and that’s okay. Our Amazon DSP agency offers a free, 5-minute assessment to help you understand where you stand and how to move forward strategically.
You’ll receive a personalized report that includes your DSP readiness score, ROI potential, and tailored recommendations for your brand’s next growth phase. It’s your first step toward building profitable, data-driven campaigns that reach the right customers across Amazon and beyond.
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──Alexandra Stone investor
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──Alexandra Stone investor
Amazon PPC vs. Amazon DSP
Both Amazon PPC and Amazon DSP are powerful tools for growing your brand, but they serve different purposes. Understanding how each works helps you decide which strategy will best fit your business goals.
What is Amazon DSP?
Amazon DSP (Demand Side Platform) allows advertisers to reach audiences both on and off Amazon using behavioral and purchase data. As a performance-driven Amazon DSP agency, Lab916 helps brands move beyond keyword-based advertising by using programmatic strategies to reach shoppers wherever they are online.
If your PPC campaigns are already profitable, DSP is the next logical step to scale your results. It expands your reach, builds awareness, and increases conversions through intelligent audience targeting and real-time optimization.
Amazon DSP is best used for::
- Retargeting: Reconnect with shoppers who viewed your product but didn’t purchase.
- Loyalty Campaigns: Re-engage existing customers and boost repeat purchases.
- Competitor Targeting: Reach shoppers browsing similar or competing products.
- Top-of-Funnel Awareness: Introduce your brand to new audiences before they start searching.
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is the foundation of most advertising strategies on Amazon. It’s ideal for driving immediate sales and testing product performance before scaling with DSP.
Three main types of PPC ads:
- Sponsored Products: Appear in search results and product detail pages, focused on driving conversions.
- Sponsored Brands: Banner or video ads that increase brand visibility and recognition.
- Sponsored Display: Retargeting ads that follow potential customers on and off Amazon.
Frequently Asked Questions
What's the minimum budget needed to start with Amazon DSP?
We recommend a minimum monthly budget of $5,000 for Amazon DSP. This allows for proper testing, optimization, and scaling across multiple ad formats and audience segments, ensuring your campaign gathers enough data to deliver meaningful results.
How long before I see results from DSP campaigns?
You’ll start seeing initial data within two to three weeks. However, Amazon DSP typically requires 60 to 90 days to fully optimize. During this period, we identify your best-performing audiences, placements, and creatives for sustainable long-term success.
Do I need to be brand registered to use Amazon DSP?
No, brand registration isn’t required to use DSP. However, being Brand Registered provides additional benefits such as enhanced analytics and creative control, which can further improve campaign performance.
Should I pause my PPC campaigns when starting DSP?
Not at all. DSP and PPC complement each other perfectly. PPC drives conversions from active searchers, while DSP focuses on brand awareness and retargeting. Running both together creates a full-funnel advertising strategy that maximizes overall results.
What's the difference between DSP and Sponsored Display?
Sponsored Display is self-serve and limited to ads within Amazon’s ecosystem. In contrast, Amazon DSP offers advanced targeting, premium ad placements across the web, streaming TV, and audio channels — giving you far greater reach and audience control.
Can DSP help if my PPC costs are too high?
Yes. DSP can often deliver lower cost-per-click (CPC) rates compared to highly competitive PPC keywords. It’s an effective way to diversify your traffic, balance your ad spend, and reduce over-reliance on expensive search terms.
How do you measure DSP success?
At Lab916, we measure success through a blend of performance and brand metrics — including new-to-brand customer acquisition, ROAS, cost per acquisition, and branded search lift. Our goal is to grow your brand sustainably while maximizing advertising efficiency.
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