Lab 916 helps KOBO Candles optimize their Q4 ad campaign to unlock growth—achieving 11.9% ACOS, 4.5% TACOS, and a double digit YoY revenue lift while staying under budget.
Quick Facts
| Brand | KOBO Candles |
| Industry | Home fragrance/Sustainable candles |
| Region | United States |
| Marketplace | Amazon.com |
| Engagement scope | List polish . A+ refresh . Brand Story . Storefrong Build . Amazon Ads |
| Primary Goals | Drive Q4 sales under strict efficiency targets |
| Headline results | ACOS 11.9% . TACOS 4.5% . Double digit YoY sales lift |
The Company
KOBO crafts clean burning, hand poured candles in recycled glass. After a rebrand and ownership change, the team needed to re introduce the line to Amazon shoppers—without overspending during peak holiday season.
The challenge
Launch – a Q4 campaign on a limited budget
Hold – ACOS below 20% and TACOS below 10%
Manage – around inventory constraints and seasonal demand spikes
The solution
Mobile first creative & storefront
Refreshed – first two image tiles with clear value props and ingredient cues
Added – comparison chart and seasonal gift messaging in A+
Built – a one page Storefront with curated gift sets and easy navigation
Full funnel Amazon Ads
Targeted – high intent keywords and competitor conquesting
Used – Sponsored Products for rank, Sponsored Brands for discovery, and Sponsored Display to reinforce Subscribe & Save
Ongoing – bid and placement testing aligned to inventory and promo calendar
key metrics
The Results
11.9%
ACOS (well below target)
+52%
Double digit YoY revenue growth in the campaign window
4.5%
TACOS, confirming ads added incremental sales
+70%
Lift in qualified traffic and conversion rate
Share on social media
Which tools
Brand – Registry for catalog control and content locking
Sponsored – Products, Sponsored Brands, Sponsored Display with daily bid optimizations
Transparency – program to protect from fakes
Search – term diagnostics and performance dashboards
Weekly – logistics syncs to align retail DC and FBA timelines